“Yahoo! is a top global brand whose vision is to be the center of people’s online lives, and Carol Bartz is leading the development of Yahoo!’s approach to delivering personally relevant, meaningful Internet experiences. We welcome Carol Bartz to the 2010 CES keynote stage to talk about what’s next for Yahoo! and the industry.”

– Consumer Electronics Association president and CEO Gary Shapiro, Oct. 13, 2009

Now this is odd: Yahoo (YHOO) CEO Carol Bartz has canceled plans to deliver a keynote at the Consumer Electronics Show in Las Vegas in January. This not a month after the Consumer Electronics Association boasted of her participation in a press release.

The reason for the cancellation: An alleged scheduling conflict. Said CEA spokesperson Jason Oxman: “Carol Bartz informed us late last week that her schedule has changed and she will no longer be able to deliver the speech at the 2010 International CES that Yahoo and CES had announced some weeks ago.”

It’s worth noting that prior to Oxman’s remark, which was posted to the comments of Tech Trader Daily, no official announcement of Bartz’s withdrawal was made. Indeed, the CEA press release issued yesterday announcing the addition of Qualcomm (QCOM) CEO Paul Jacobs to the CES keynote roster made no mention of Bartz at all. Moreover, her bio appears to have simply disappeared from the CES site.

As I said, odd.

Troubling news for Microsoft (MSFT). Hitwise’s latest numbers are the second set of metrics from a Web analytics firm showing Bing’s market share in decline. Last week, StatCounter claimed Bing’s share of the U.S. search market in September had slipped to 8.5 percent from 9.6 percent in August.

As I noted then, while a month of slight decline might herald the beginning of a trend, it certainly doesn’t guarantee one–especially in search, where surges and lulls in market share are quite common. That said, this is the second set of data suggesting that Bing’s traffic may be leveling out. Whether this reflects the end of the big Bing marketing campaign or falling consumer interest remains to be seen.

Incidentally, Microsoft’s new search partner, Yahoo (YHOO), also saw its search share slip for the month, according to Hitwise. Yahoo claimed 16.96 percent in August. In September, it claimed 16.38 percent. Meanwhile, Google (GOOG) took 71.08 percent share for the month, up from 70.24 percent in August.

New metrics from Web analytics firm StatCounter show Bing’s share of the U.S. search market in September falling to 8.5 percent from 9.6 percent in August. Its share of the global market declined as well, slipping to 3.25 percent from 3.58 percent.

Microsoft’s (MSFT) new search partner, Yahoo (YHOO), also suffered a decline. Its market share fell to 9.4 percent from 10.50 percent in the U.S. and to 4.37 percent from 4.84 abroad. Meanwhile, Google’s (GOOG) September share rose to 80 percent from 77.8 percent in the U.S. and to 90.54 percent from 90 percent globally. (See chart below; click to enlarge.)

“The trend has been downwards for Bing since mid August,” StatCounter CEO Aodhan Cullen said in a statement. “The wheels haven’t fallen off but the underlying trend must be a little worrying for Microsoft.”

Mmm, I doubt it. While a month of slight decline might herald the beginning of a trend, it certainly doesn’t guarantee one, especially in search, where surges and declines in market share are quite common. Furthermore, we haven’t yet seen search metrics from Nielsen, comScore (SCOR), and Hitwise. And all three showed Bing gaining share in August, a month that Statcounter claimed shows the beginning of a downward trend.

Kara was half James Bond, half Indiana Jones in the cities and jungles of BoomTown this week. She jet-setted, jet-lagged and still managed to report on a genuine cougar fight.

BoomTown waved goodbye to merry old England and racked up some more frequent flier miles early in the week heading back to the techie embrace of Silicon Valley. Before her tray table was locked, though, Kara made a quick stop at music darling-of-the-moment Spotify. Daniel Ek, founder and CEO, hopes to bring its pay-per-month music service to millions of American mobile devices, to add to its hefty presence in the U.K. and Europe.

As D-Force One touched down at AllThingsD headquarters, one of the valley’s original major players shook things up with a $100 million branding move. Yahoo (YHOO), possibly now spelled Y!hoo, changed its brand in support of an overall shakeup of its services. Kara hearkened back to the D conference and wondered if rebranding the company Y!#@&$oo might have been more appropriate, considering CEO Carol Bartz’s preference for “salty” language.

And not to be left out of a worthy chuckle, BoomTown brought readers the inside scoop on the cougar that came to town. Yes, a cougar–or mountain lion, if you’re from California–was seem roaming the hills above Microsoft’s Redmond, Wash., campus this week. The company circulated a fairly priceless memo that included tips on how to successfully fight a cougar. Any such advice against snow leopards, however, was omitted.

As Kara was jet lagging, John was running full-tilt over at Digital Daily. On Monday, the Federal Trade Commission released a new proposal to institutionalize Net neutrality. The proposal would ban Internet service providers and data deliverers from prohibiting or throttling content to promote their own services. John pointed out that it wasn’t too surprising that AT&T (T)–and Republicans–weren’t too happy with the move.

While politicians exercised their series of tubes, Microsoft (MSFT) was busy shadow-tablet boxing. John filed a report about the first Microsoft device designed exclusively to compete with a product Apple (AAPL) doesn’t make. The “Courier,” as the two-page “tablet-book” is called, features some decidedly un-Apple-like interfaces, unless of course you look a little farther back to the days of the Newton.

To finish out the week, Digital Daily took the AllThingsD time machine back to 2003, when Apple was rolling out its revolutionary MMS service. Sometime Friday, iPhone users were suddenly able to share pictures with friends over the air. Unless they already use Flickr, Facebook, or about a zillion other apps that basically do the same thing.

MediaMemo explored its inner, or maybe outer, geek this week, beginning with the Gizmodo annual gallery show. The charity event featured musical Tesla coils, Star Trek props and a “Microsoft Surface”-like computer with a mud-based (not joking) user interface.

Peter continued the browsing theme, reporting that Yahoo and Google were both back in the market for acquisitions. Google (GOOG) CEO Eric Schmidt said he had his checkbook open again, now that “the worst is behind us.”

Even if Yahoo and Google are in a buying mood, one particular VC firm isn’t feeling so flush. New York’s Union Square Ventures opted out of the latest round of Twitter fund-raising. Peter hazarded a guess that the now-famous $1 billion valuation may have had something to do with it.

Across town at the Mossberg Solution, Katie gave readers a complete rundown on the Microsoft Zune HD. The iPod-hunting media player is now in its fourth generation. The player got high marks in the style and widgets categories, but still needs a solution to the confusing “points system” purchase interface. The problem with Zune isn’t the player, it seems, but the stuff Zune isn’t connected to.

It’s going to be another week of electro-awesomeness here at AllThingsD. Until then, always remember that you should never turn your back on a cougar. The safest way to escape is to buy it a pomegranate martini and squeeze out the window of the men’s bathroom.

Bing’s share of the search market leaped to 10.7 percent in August, from nine percent in July–a month-over-month increase of of 22.1 percent. Meanwhile, Google’s (GOOG) share grew to 64.6 percent–a month-over-month increase of of 2.6 percent. And Yahoo (YHOO) lost share to its new partner, falling 1.1 percent to 16 percent, a month-over-month decline of 4.2 percent. (Click on table below to enlarge.)

Which makes Bing the fastest-growing search outfit around, with a growth rate more than eight times greater than Google’s. Quite an achievement given Google’s de facto monopoly over search and the fact that Bing launched just a few months ago. Clearly, Microsoft’s new offering is picking up momentum despite Google’s repeated dismissals of it.

“Microsoft has announced a Google killer search product about once a year for the past six years,” Google CEO Eric Schmidt said of Bing after it debuted. “And they need to offer a better product than the one they did last year. I think it’s too early to say with Bing how well it will do. They have some advantages because of the Windows monopoly where they can encourage people–in our view unfairly–to use Bing, but let’s see what the end users choose. We always start from the premise ‘what do the end users want’ and we continue to find in our studies that what Google offers is what they want.”

Yeah, until someone comes along and offers them something better.

“Well, sure. You think I’m stupid?”

– Yahoo CEO Carol Bartz answers the question, “Would you have taken the Microsoft deal that Yahoo turned down a year ago?”

“The dream of Yahoo as a Silicon Valley giant playing a lead role in one of the fastest growing and most profitable parts of the Internet business is now over.”

– Tradition Capital Management analyst George Kurian

“The mass digitization of books promises to bring tremendous value to consumers, libraries, scholars, and students,” the Alliance says in its mission statement. “The Open Book Alliance will work to advance and protect this promise. And, by protecting it, we will assert that any mass book digitization and publishing effort be open and competitive. The process of achieving this promise must be undertaken in the open, grounded in sound public policy and mindful of the need to promote long-term benefits for consumers rather than isolated commercial interests. The Open Book Alliance will counter Google, the Association of American Publishers and the Authors’ Guild’s scheme to monopolize the access, distribution and pricing of the largest digital database of books in the world. To this end, we will promote fair and flexible solutions aimed at achieving a more robust and open system.”

Rallying behind that cry is an array of nonprofit author groups, library institutions, and Google (GOOG) rivals that includes the American Society of Journalists and Authors, the New York Library Association, Microsoft (MSFT), Yahoo (YHOO) and Amazon (AMZN), which only confirmed its membership in the Alliance today. All of these participants fear that the Google Book Search Settlement, which will restore access to millions of out-of-print books, could one day give the company a monopoly on the largest digital library in the world.

With a Sept. 4 deadline for submissions to the court reviewing the settlement approaching, we’re likely to hear increasingly more cries that the settlement is bad for consumers, libraries, schools, authors and publishers.

This morning, Yahoo said it is acquiring Maktoob.com, an Arabic online portal that boasts some 16 million users. Terms of the agreement weren’t disclosed, but paidContent values it at between $75 million and $80 million.

“Access to information and communications tools can positively impact people’s lives in many ways,” Yahoo CEO Carol Bartz said in a statement, “and with the acquisition of Maktoob.com and our investment in the region, the Arab world will soon get a Yahoo experience in Arabic with relevant local language content, programming and services.”

For Yahoo (YHOO), which is working to expand its international footprint, the move is an important one. While there are more than 320 million Arabic speakers worldwide, less than one percent of online content is in Arabic. The market is still in its early stages and it is already underserved. In other words, it represents a tremendous opportunity for local versions of Yahoo Search, Mail, Messenger and other properties.

“This deal is part of Yahoo!’s broader strategy to grow our international business, particularly in emerging markets,” Keith Nilsson, Yahoo’s Senior Vice President of Emerging Markets, said in a blog post. “In many countries, vast populations–and advertisers–are just starting to come online. The potential is tremendous. Yahoo! has a large and growing audience in these markets today, and our acquisition of Maktoob represents the kind of investment we’re making to cater to the needs of these promising regions.”

Among the enhancements to Yahoo’s search page design–the features that, in the company’s words, “exemplify how Yahoo! is continuing to innovate in search technology and the user experience”–are the following:

• a unified, Bing-like design
• an enhanced search assistant
• the ability to play video within search results
• a set of filters that allow users to refine their searches based on prior queries or follow-on searches of other sites like YouTube, Facebook, LinkedIn and Twitter (click on image below to enlarge).

“The Web is huge, billions of pages, millions and millions of sites and domains,” explained Larry Cornett, Yahoo’s VP of search products and design. “You do not care about all of it. We are bringing front and center the features that are going to make it easier and safer to search.”

Which is all well and good. But isn’t that exactly what Google and Microsoft claim to be doing as well? Doesn’t everyone have a search assistant these days? Doesn’t Microsoft’s Bing already offer in-line video viewing in its search results? (Google once did as well, but disabled the feature over performance issues.) And aren’t Yahoo’s filters basically another version of Google’s “Show More Results” feature? They certainly appear to be.

So these things aren’t true innovations; rather, they’re innovations of the new-to-Yahoo sort. They’re table stakes at a search game that Yahoo has already lost. So “bringing front and center the features that are going to make it easier and safer to search” doesn’t really mean much when they’re already front and center in market-leading offerings, as Danny Sullivan notes over at Search Engine Land.

“There are certainly some aspects that are becoming commoditized in the foundation in search,” Cornett said. “You can either overwhelm people and give them millions and millions of results or show them what they care about the most. That is exactly where we’re going to continue, building a search experience that understands what they’re looking for.”

That sounds great–except it’s not anything different from what Microsoft says. And if Google doesn’t say it, that’s because searchers are voting with their actual search activity that Google’s already doing it. In addition, while Cornett suggested that Yahoo is somehow spending huge amounts of time and money coming up with a better personalized experience over competitors, the fact remains that Google has long offered personalized results that outdistance Yahoo.

Rallied by the Internet Archive and veteran Silicon Valley antitrust lawyer Gary Reback, Amazon (AMZN), Microsoft (MSFT), Yahoo (YHOO), the Special Libraries Association, the New York Library Association and the American Society of Journalists and Authors are forming a coalition called the Open Book Alliance. Its purpose: To make the case to an already concerned Justice Department that the $125 million settlement–which will allow Google to digitize some 18 million books–is an anticompetitive restructuring of the book industry and one that could give Google a monopoly on the largest digital library of books in the world.

And it might. There are some who claim the plan grants Google (GOOG) a blanket license on millions of so-called orphan books, works still in copyright but whose copyright owners are unknown.

But Google insists the deal is nonexclusive and says other companies are free to pursue their own agreements with the publishing industry. The company further notes that its efforts will not only restore access to some 10 million out-of-print books that are still under copyright, but provide their authors with a new means of profiting from them. The deal is beneficial, Google contends, to consumers and to the publishing industry.

And to Google as well, because there is always a profit motive to the company’s altruism.

That said, Google does have a point here. Restoring access to millions of books that are today unavailable in any medium is a worthy goal. So is enabling their authors and publishers to once again make a bit of money from them. Is there a better option for the publishing industry at this moment? Allow those works to lie fallow and unmonetized?

[Image Credit: Forrester Magazine]

The company has once again achieved top rank among Internet search engines and portals in the American Consumer Satisfaction Index, the seventh time it has done so in eight years. This year Google (GOOG) received 86 points, out of a possible 100, besting Yahoo’s (YHOO) 77 points, Microsoft’s (MSFT) 75, Ask.com’s 74 and AOL’s 70.

That’s a nice lead and one Google should have no trouble maintaining if it stays its course. This, in spite of Microsoft’s new search effort, Bing, and its “boatloads of value” search deal with Yahoo.

Though the latest ACSI scores don’t reflect either (they were complied prior to Bing’s launch and the Microsoft-Yahoo announcement) Larry Freed, president and CEO of ForeSee Results, which compiles the rankings, doesn’t see them doing much to undermine Google. As Freed notes, Google is unquestionably king of search and the only competition in ACSI’s search category is for second place.

“Where will Bing’s market share come from? From Yahoo and MSN initially and maybe from Ask.com, though Ask is a niche player with stable customer satisfaction and market share,” Freed said. “It seems unlikely that customers will actually leave Google in enough numbers to allow Bing to seriously challenge Google’s market dominance, given Google’s extremely high customer satisfaction.”

Freed adds: “People are happy with Google, so why would they switch? They might switch if Bing is better, and that’s a tall order considering Google is the second-highest scoring ACSI service-sector company, behind Newegg.com. Bing has been called a search engine war ‘game changer,’ but Google’s game will be very hard to change at this point. If anyone can do it, it’s the combined resources and market share of Yahoo and MSN.”

Worldwide spending on Internet advertising declined by five percent in the second quarter of this year, slipping to $13.9 billion from $14.7 billion, according to research firm IDC. That’s the second consecutive quarter that revenue has dropped year-over-year, and IDC expects it to do so again in the current quarter.

“We think the industry will continue to see losses in the third and fourth quarters, but the growth rates–or the loss rates, if you will–will eventually begin to improve,” IDC analyst Karsten Weide said in a statement. “We believe the industry may have to wait until mid-2010 until we see real growth again.”

That’s a bit long to wait. Still, it’s nice to hear things will turn around some day, because the hits the online advertising industry has taken have been brutal. In this last quarter, classified advertising fell 17 percent and display advertising 12 percent, dragging Monster.com (MWW), Yahoo (YHOO), AOL and others with them. Only Google (GOOG) remained unscathed, posting low single-digit growth.

Typical.

Meanwhile, Yahoo (YHOO) and Google (GOOG) lost ground–Yahoo’s share fell to 10.95 percent from 11.04 percent and Google’s to 77.54 percent from 78.48 percent. Together, Microsoft (MSFT) and Yahoo, thanks to their new alliance, claim 20.36 percent of the search marke. That is still far less than Google’s 77.54 percent, but it’s significant nonetheless given the daunting challenge the search sovereign presents. Said StatCounter CEO Aodhan Cullen: “Bing continues to make slow but steady progress but the combined Yahoo! figures suggests that the deal announced last week will have to demonstrate major future synergies if it is to make any dent in Google’s dominance.”