Leave it to Google to find a bit of meat on the revenue-starved bones of the newspaper industry. On Wednesday, the company extended its AdWords program to Google News, serving up text ads alongside news searches much the same way it does regular Google searches.
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Google Chief Legal Officer David Drummond says the company’s proposed search advertising partnership with Yahoo won’t increase Google’s share of search traffic. But no one appears to be taking him at his word. The World Association of Newspapers said Monday that it opposes the deal, adding its name to a growing list of critics that now includes not just Microsoft, but the Association of National Advertisers and European Union as well.
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