The majority of Windows Mobile users have no idea what operating system is running on their phones, a recent survey from the CFI Group found. Microsoft is hoping to change that with the release of Windows Mobile 6.5 and the opening of Windows Mobile Marketplace, its long-awaited answer to Apple’s iTunes App Store.
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As Apple marks the one-year anniversary of its App Store with a bit of celebratory smack talk, Microsoft has provided a few more details about its forthcoming rival offering: Windows Marketplace for Mobile store. At its Worldwide Partner Conference in New Orleans this morning, the company said it will begin accepting applications for the store on July 27 with an eye toward opening it by the end of the year.
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Windows Mobile 6.5 might be a necessary stopgap on the path to 7.0, if not exactly an elegant one. But what can you expect from an OS with such a hurried path to launch? Not much, according to Microsoft developers who admit that the incremental update was a rush job that suffers from all of the problems attendant thereto.
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As if the Zune weren’t embarrassing enough… Microsoft and Verizon are reportedly discussing a touchscreen multimedia cellphone that could launch on the carrier’s network in 2010. The project is codenamed “Pink” and will apparently involve some ungodly combination of Windows Mobile and Zune software.
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“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone.” Turns out Apple CEO Steve Jobs was off by about two years when he made that statement in January of 2007. Looking over the announcements coming out of GSMA Mobile World Congress in Barcelona this week, it’s clear that many owe a debt of thanks to Apple, whose presence is felt at the event even though it can’t be bothered to attend.
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