Thursday, January 8, 2009
Palm to Price Itself Into Oblivion? [UPDATED]
Palm bet the company on a new handset today. It’s called the Palm Pre, though given the company’s faltering business, a better name for it would have been the Palm Hail Mary. It seems a slick little device. But is it formidable enough to stand its ground next to Apple’s iPhone? Palm certainly seems to think so. In fact, the company is so confident in the Pre that CEO Ed Colligan seems to think it won’t need a sub-$200 price point to pull market share from Apple.





