“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
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It was like the Golden State Warriors opting to pass on Larry Bird in the ’78 draft. Verizon Wireless was offered the chance to be the exclusive carrier of Apple’s iPhone in 2005, but refused it, put off by Cupertino’s “rich financial terms” and other demands. Apple had reportedly asked for a rich percentage of the monthly services fees as well as complete control of iPhone distribution. Four years and 13.7 million iPhones later, Verizon is reportedly reconsidering that assessment.
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Qwest just became interesting again. Shares of the smallest of the Baby Bells are on the upswing this morning following reports that it is considering selling its long-haul voice and data network. Sources familiar with the matter say Qwest is in the early stages of seeking a buyer for the unit, which could be valued at about $2 billion to $3 billion.
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