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Microsoft’s new Windows 7 operating system is selling quite well, according to CEO Steve Ballmer. In remarks at a press conference in Tokyo Thursday, Ballmer said that Windows 7’s first 10 days at market have been more successful than those of any of its predecessors.

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“I’m Steve Ballmer, and I’m a Windows 7 PC.” With those words, spoken at a big company event in New York City, the Microsoft CEO launched the newest version of Windows, the one he hopes will regain the customer goodwill lost with its predecessor, Vista.

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Here’s an interesting Windows 7 stat as we near the operating system’s official release: It’s Amazon U.K.’s biggest pre-ordered product of all time. In fact, the online retailer has received more pre-orders for Windows 7 than it did for J.K. Rowling’s final “Harry Potter” book.

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Get this: Microsoft has been holding secret “Screw Google” meetings in Washington at which the company schemes to undermine Google and prevent it from subsuming the businesses that took it decades to build. Those ruthless, conniving bastards. Strategizing to thwart a rival.

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Microsoft launched Windows Vista in New York City on Jan. 30, 2007. And it plans to launch Windows 7 there as well. According to invitations distributed today, Microsoft CEO Steve Ballmer will preside over an event celebrating the availability and launch of Windows 7 on Oct. 22.

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Microsoft has signed off on Windows 7. On Wednesday, the company released the final version of the operating system to manufacturers, a piece of software that it hopes will restore the engineering reputation that Vista so badly tarnished.

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When Windows 7 arrives at market in October, it will be ignored by more businesses than adopted. That’s the conclusion of a new survey conducted by Quest Software’s ScriptLogic unit, which polled 1,000 corporations on their plans for Microsoft’s forthcoming operating system. While 5.4 percent of respondents said they plan to deploy Windows 7 this calendar year and 34 percent by the end of 2010, 59.3 percent said they had no plans to deploy it at all.

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Launching Windows 7 with a steeply discounted preorder offer won’t eradicate all memory of Microsoft’s widely criticized Vista operating system, but it might ensure that it receives a better reception at market. And so the company today said that beginning Friday, “select markets” can preorder Windows 7 at a more than 50 percent discount.

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Windows XP is almost nine years old. And it will be almost 11 before it is finally retired for good now that Microsoft has once again extended XP downgrade rights, this time for 18 months following the general availability of Windows 7.

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Apple (AAPL) is also updating the MacBook air. Two new configurations starting at 1.8 GHZ. “Great hardware deservers great software,” says Schiller. And with that he welcomes Bertrand Serlet to the stage to talk about OS X. Serlet immediately begins talking smack about Vista and Windows 7. “No end user should ever have to know about disc defragmentation,” he quips. Windows 7 is “fundamentally another version of Vista. “It’s the same old technology. This is so very different from OS X.”

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How slow are government agencies at adopting new technologies? So slow that the U.S. Army is planning a major upgrade of its information systems–to Microsoft’s Windows Vista OS. Though Windows 7 is expected at market by the end of the year, the United States military has set that as a deadline for its migration from Windows XP to Windows Vista and from Office 2003 to Office 2007.

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