Turns out that building a business in Second Life is a lot like building one in the first–at least when it comes to failure rate. According to new research from Gartner, nine out of 10 businesses launched in the so-called metaverse fail within 18 months or less.
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Make the right impression. Your avatar’s appearance should be reasonable and fitting for the activities in which you engage (especially if conducting IBM business). If you are engaged in a virtual world primarily for IBM business purposes, we strongly encourage you to identify your avatar as affiliated with IBM. If you are engaged primarily for [...]
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