It’s been well over two years since the $1.65 billion acquisition and Google has yet to truly monetize YouTube. To wit, a report this week from Credit Suisse that predicts YouTube will earn $240 million in revenue in 2009. Which wouldn’t be half bad were it not for the fact that YouTube is on track to lose $470 million in 2009.
YouTube is finally expanding its catalog of long-form video beyond the “This video has been removed due to terms of use violation” notice that so often appears in lieu of network video content. A newly-inked deal with CBS in hand, the video site has begun offering full-length episodes of TV series like “Dexter,” “Californication,” “MacGyver” and “Star Trek” alongside YouTube staples like “Cat Falls in Toilet” and “Kicked in the Nuts.”
It’s been two years since the $1.65 billion acquisition and Google has yet to truly monetize YouTube. And while Google CEO Eric Schmidt insists the company has the “luxury of time” as it searches for ways to recoup its investment in the popular video site, it’s clear the issue is gradually becoming more pressing. “We’re waiting for the innovations,” he said recently. “The innovation will come. We know it will come. We know it’s there.” Could the “it” to which Schmidt refers be the new e-commerce platform YouTube is launching?
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
Best video mashup ever.
A Facebook Memorial
Wow.
Worth it for the Rickrolling photo alone.
Excellent.
Flughumor!
… you vacuous, toffee-nosed, malodorous perverts
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
Spectacular in the bellowing Russian sailor sense of the word …
“If you spell something wrong on your insurance claim, do you really deserve surgery? I don’t think so …”
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