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	<title>Digital Daily &#187; utility computing service</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		<title>AT&amp;T Announces 12-Word Synonym for "Cloud Computing"</title>
		<link>http://digitaldaily.allthingsd.com/20080805/synaptic/</link>
		<comments>http://digitaldaily.allthingsd.com/20080805/synaptic/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:00:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[managed networking]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[Simple Storage Service]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[Synaptic Hosting Service]]></category>
		<category><![CDATA[utility computing service]]></category>

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		<description><![CDATA[Apparently, the folks who write AT&#38;T’s mind-numbing service disclosures are the same ones who pen its press releases. How else to explain the company's unwieldy description of its new Synaptic Hosting offering?]]></description>
			<content:encoded><![CDATA[<p>Apparently, the folks who write AT&#038;T&#8217;s mind-numbing service disclosures are the same ones who pen its press releases. How else to explain this unwieldy description of the company&#8217;s new  Synaptic Hosting offering? &#8220;AT&#038;T Inc. today announced the <a href="http://www.att.com/gen/press-room?pid=4800&amp;cdvn=news&amp;newsarticleid=26005"> global launch of AT&#038;T Synaptic Hosting</a>, its next-generation utility computing service with managed networking, security and storage for businesses.&#8221; </p>
<p>Which is really just a grotesquely long-winded way of saying that <a href="http://online.wsj.com/article/SB121790207112112419.html?">AT&#038;T is joining the burgeoning market of cloud-computing service providers</a>. Like Google (GOOG), IBM (IBM), and Amazon.com (AMZN) before it, the company is offering computer networking and storage delivered over the Internet, on demand. But with one important advantage: AT&#038;T (T) runs the backbone network that will connect its customers to those services. Presumably, that means one fewer potential failure point&#8211;a compelling proposition, especially for businesses that have suffered through <a href="http://gigaom.com/2008/07/20/amazon-s3-outage-july-2008/">Amazon&#8217;s Simple Storage Service outages</a>.</p>
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