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	<title>Digital Daily &#187; Ubiquisys</title>
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	<description>by John Paczkowski</description>
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		<title>Larry’s Already Got ‘PageRank,’ Eric. It’s Only Fair We Call the Wireless Network 'SergeyCom'</title>
		<link>http://digitaldaily.allthingsd.com/20070720/google-spectrum-bid/</link>
		<comments>http://digitaldaily.allthingsd.com/20070720/google-spectrum-bid/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 15:41:26 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[auction]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Federal Communications Commission]]></category>
		<category><![CDATA[Gphone]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Sergey Brin]]></category>
		<category><![CDATA[Ubiquisys]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[wireless]]></category>

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		<description><![CDATA[Google is prepared to bid at least $4.6 billion for wireless licenses in the Federal Communications Commission's upcoming spectrum auction--but only if the FCC agrees to adopt the four license conditions the company has been lobbying for.]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/07/googlephone-tm.jpg' style="border: 1px solid #000;" alt='googlephone-tm.jpg' />Google is <a href="http://www.google.com/intl/en/press/pressrel/20070720_wireless.html">prepared to bid at least $4.6 billion for wireless licenses</a> in the Federal Communications Commission&#8217;s upcoming spectrum auction&#8211;but <a href="http://www.unstrung.com/document.asp?doc_id=129602">only if the FCC agrees to adopt the four license conditions</a> the company has been lobbying for:</p>
<ul>
<li> Open applications: Consumers should be able to download and utilize any software applications, content or services they desire;</p>
<li> Open devices: Consumers should be able to utilize a handheld communications device with whatever wireless network they prefer;
<li> Open services: Third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
<li> Open networks: Third parties (like Internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee&#8217;s wireless network.</ul>
<p>As Chris Sacca, head of Google’s wireless initiatives, <a href="http://googlepublicpolicy.blogspot.com/2007/07/our-commitment-to-open-broadband.html">notes over at Google&#8217;s Policy Blog,</a> &#8220;all four of these conditions adopted together would promote a spirit of openness and could spur additional forms of competition from Web-based entities, such as software-applications providers, content providers, handset-makers and ISPs. The big winners? Consumers.&#8221;</p>
<p>And don&#8217;t forget Google, which sure as Shinola will use that &#8220;spirit of openness&#8221; to make its applications and AdWords even more ubiquitous than they are now. And that&#8217;s the subtext here, isn&#8217;t it? Because what Google&#8217;s attempting to buy here isn&#8217;t necessarily a wireless network, but <i>the assurance that it will be open regardless of who wins the FCC auction.</i> And that&#8217;s sure to come in handy whenever the company gets around to finally launching <a href="http://gizmodo.com/gadgets/notag/nytimes-confirms-google-phone-256260.php">the GPhone</a> and whatever 3G home-base station technology that inspired its investment, rumored to be a significant one, <a href="http://www.lightreading.com/document.asp?doc_id=129581">in femtocell start-up Ubiquisys.</a></p>
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