“Throughout this report we have focused on the main ‘branded’ smartphones like iPhone, Android, Pre, BlackBerry, and Treo,” the market researcher explained. “And yet there are many more smartphones in use today, manufactured by the likes of LG, Samsung, Motorola, and Nokia, running either the Windows Mobile or Symbian operating system. What’s going on with these smartphones? For one thing, many users can’t identify their operating system. While Android users know they have a phone on the Android platform, most Windows Mobile or Symbian users have no idea what operating system is running their phone.”

That’s bad news for Microsoft (MSFT) and Nokia (NOK) because not only do these “other” smart phones tend to perform the most poorly in customer satisfaction, most of their owners would like to abandon them for Apple’s (AAPL) iPhone, Research in Motion’s (RIMM) BlackBerry or the Palm (PALM) Pre.

“The ‘generic’ smartphone is unloved, unappreciated, and unlikely to encourage any devotion among its users,” CFI concludes. “Its main role appears to be as a stepping stone to a ‘branded’ smartphone….Our data indicates there is little future for the ‘generic’ smartphone. Or, to be exact, the first generation of ‘generic’ smartphones. The iPhone has clearly raised the bar, but given the performance of the initial versions of the Pre and Android, the gap is narrowing. It’s clear from our data that the Android and Pre are worthy competitors to the iPhone, and more recent versions of the BlackBerry pose a bigger threat.”

PREVIOUSLY:

• Windows Mobile 6.5 “an Amazing Engineering Feat,” All Right…
• Perhaps if They Think of Their Win Mobile Devices as Broken iPhones…
• Ballmer on iPhone: Mr. Mojo Risin’

Now this is just getting silly.

Pali Research says sales of the Palm Pre are slowing. RBC’s Mike Abramsky says they aren’t and claims 325,000 to 375,000 have been sold to date, ahead of his expectations.

Citing some decidedly unscientific poll data, Jesup and Lamont analyst Kevin Dede suggests the device is plagued by build-quality issues and a high exchange/return rate, potentially 40 percent. Abramsky says it’s between two and three percent and calls BS on the build-quality issue.

“Most buyers appear delighted with their new Pre user experience,” Abramsky said in a research note Friday. “Pre satisfaction appears higher than legacy Palm devices (e.g., Treo), affirming improved execution from the ‘New’ Palm, including engineering, manufacturing, quality and process improvements.”

So, Pre sales are slowing. Or, they’re not.

And exchange/return rates are high.

Unless they’re not.

And these analysts are on point.

Unless, of course, they’re not. Too bad it’s impossible to tell without official numbers from Palm (PALM) or Sprint (S).

“The key thing was our CEO, Ed Colligan, had the insight that once the [BlackBerry] Pearl came out, the smart-phone business was going to be a consumer business, and Palm was not positioned for that and needed a major transformation, and that’s what we got involved in doing. The whole notion was you wanted to take that cultural legacy of innovation that created the Pilot and the Treo and then apply it to the next customer.”

–Roger McNamee lauds Palm CEO Ed Colligan at our recent D: All Things Digital conference

Now we know why it was Palm executive chairman Jon Rubinstein and investor Roger McNamee on stage at D last month talking up the Pre, and not CEO Ed Colligan: Colligan was on his way out.

On Wednesday, Palm (PALM) named Rubinstein as its new chairman and CEO. Come Friday he’ll succeed Colligan, who is leaving the company after 16 years to join McNamee at Elevation Partners. Apparently Palm, who recruited Rubinstein, a former Apple (AAPL) engineer, to turn the company around has decided it would much rather have him in its highest office than Colligan under whose leadership it was foundering.

In a statement, Rubinstein–who has spent the past two years quarterbacking the development of the Pre and its webOS–welcomed his new role. “I am very excited about taking on this expanded role at Palm,” he said. “Ed and I have worked very hard together the past two years, and I’m grateful to him for everything he’s done to help set the company up for success. With Palm webOS we have ten-plus years of innovation ahead of us, and the Palm Pre is already one of the year’s hottest new products. Due in no small part to Ed’s courageous leadership, we’re in great shape to get Palm back to continuous growth, and we plan to keep the trajectory going upward.”

Reached for comment late Wednesday afternoon, Roger McNamee offered up this rather canned statement on Palm’s leadership transition: “With Ed’s decision to step down, Jon Rubinstein is the natural choice to lead Palm into its next phase of growth. Jon has proven to have exactly the right mix of product vision, organizational leadership and operational capabilities to help Palm regain a leadership position. We are grateful for the leadership role Ed has played in initiating this transformation and getting through the successful launch of webOS and the Pre.”

Palm shares are up 3.75 percent at $12.44 on the news.

Dubinksy has a long and storied history at Palm and one that will soon end. According to a recent SEC filing, she will soon resign from the company’s board of directors. Seems the $100 million Elevation Partners invested in Palm last year gives it the right to designate an additional director for election to the company’s board. But the board prefers to maintain its current size, so rather than add a new director it will replace one. And Dubinsky volunteered her spot. Queued up to replace her: Rajiv Dutta, former President of eBay Marketplaces and Executive VP of eBay (EBAY).

In a research note, McCourt says RIM’s BlackBerry Pearl is pretty tough to find these days–online and off. And Palm’s Treo 755p has disappeared from Sprint’s shelves entirely. Customers looking for one must either settle for the Palm Centro or wait until the company releases the next iteration of the Treo 755p or the Treo 800w.

As McCourt notes, shortages like these are bad news for RIM and awful news for the downtrodden Palm. “The abrupt disappearance of the Treo 755p at Sprint is somewhat concerning,” observes McCourt. “This product was selling reasonably well and, although we expect its contribution to be marginal following the 800w’s launch this summer, the 755p’s absence at Sprint clearly means Palm is foregoing some near-term sales opportunities.”

It’s worth noting here as well that Apple is still dealing with a pretty lean inventory of iPhones. McCourt says about half of the Apple stores he contacted had the device in stock. Said McCourt, “While we believe this is related to a product transition, current iPhone shortages are almost certainly causing some degree of missed sales opportunities.”

For Palm, which could likely use all the cash it can scrape together, the move seems wise. “It makes sense,” Global Crown Capital analyst Pablo Perez-Fernandez told the San Jose Mercury News. “They need to take every resource they have and focus them on their core product that will take them on a growth path.”

Assuming there’s a growth path to be found. And for Palm, which recently sacked a reported 10% of its workforce and just settled a class-action suit over defects in some of its Treo handhelds, that’s not exactly a certainty at this time. “They’re toast,” said Shareholder Value Management analyst Jeff Embersits.

In its research note published this morning, iSuppli said that the iPhone accounted for 1.8% of all mobile handset units sold during the month. Although this could reflect first-month demand for a product people had been waiting to buy since January, it’s nevertheless not bad for a new entrant in a very competitive market. And a remarkable achievement for one partnered up with AT&T. “While iSuppli has not collected historical information on this topic, it’s likely that the speed of the iPhone’s rise to competitive dominance in its segment is unprecedented in the history of the mobile-handset market,” iSuppli wrote. “While the speed of the iPhone’s ascent to the top of the smart-phone and feature-phone charts is remarkable, it’s equally amazing that Apple achieved this in the face of numerous, well-entrenched competitors.”

Seems Apple is well on its way to exceeding its goal of 10 million iPhones shipped during calendar year 2008–roughly 1% of global cellphone shipments.

[Image Credit: Meandering Passage>]