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	<title>Digital Daily &#187; Telecom Italia</title>
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	<description>by John Paczkowski</description>
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		<title>Sure They're Not Clearing the Decks for the New Nokia Clamshell?</title>
		<link>http://digitaldaily.allthingsd.com/20080506/iphone-rumors/</link>
		<comments>http://digitaldaily.allthingsd.com/20080506/iphone-rumors/#comments</comments>
		<pubDate>Tue, 06 May 2008 22:23:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Telecom Italia]]></category>
		<category><![CDATA[Vodafone]]></category>

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		<description><![CDATA[As the anniversary of the iPhone's market debut approaches, the Mac faithful are quickly succumbing to Apple Rumor Seasonal Affective Disorder, an ailment most often associated with the lead-up to Macworld. 

Fueling that trend today is a memo, purportedly leaked from inside AT&#38;T, instructing employees not to schedule any vacation between June 15 and July 12 to ensure sufficient staffing for “an exciting Summer Promotional Launch.”]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/07/iphone-launch-day-1-tuesday-15.jpg' class='centered' style="border: 1px solid #000;" /> As the anniversary of the iPhone&#8217;s market debut approaches, the Mac faithful are quickly succumbing to Apple (AAPL) Rumor Seasonal Affective Disorder, an ailment most often associated with the lead-up to Macworld. </p>
<p>Fueling that trend today is a memo, purportedly leaked from inside AT&#038;T (T), instructing employees not to schedule any vacation between June 15 and July 12 to ensure sufficient staffing for <a href="http://www.boygeniusreport.com/2008/05/06/apple-and-att-to-launch-iphone-3g-a-lot-sooner-than-we-think/">“an exciting Summer Promotional Launch.</a>”  This, of course, is being taken as proof positive that the 3G iPhone will arrive at market <a href="http://valleywag.com/387728/new-iphone-will-hit-stores-june-12-feature-improved-speakers-and-camera">sometime during that timeframe</a>. And for good reason, AT&#038;T issued a similar mandate last year prior to the iPhone&#8217;s official debut.</p>
<p>Meanwhile, Vodafone (VOD) and <a href="http://money.cnn.com/news/newsfeeds/articles/djf500/200805060235DOWJONESDJONLINE000090_FORTUNE5.htm">Telecom Italia</a> (TI-A) said today that <a href="http://money.cnn.com/news/newsfeeds/articles/djf500/200805061529DOWJONESDJONLINE000670_FORTUNE5.htm">they&#8217;d both won contracts to bring the iPhone to Italy this year</a>, the first time Apple has allowed two mobile carriers to distribute the device in a single country.</p>
<p>An interesting bit of news and one that lends some validity to recent reports that Apple is stepping back from the exclusive iPhone distribution arrangements it&#8217;s been inking to spur iPhone growth abroad. &#8220;Apple&#8217;s either turned a corner that they&#8217;ve had to turn, or that they&#8217;ve chosen to,&#8221; <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9083139&amp;intsrc=news_ts_head">Technology Business Research&#8217;s Ezra Gottheil said </a>of the Vodafone and Telecom Italia deals. &#8220;I don&#8217;t know if they prefer the exclusivity, and the revenue sharing that goes along with it, or just prefer to sell iPhones and grow their share of the [handset] market.&#8221;</p>
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