Microsoft must be so proud. The company’s $240 million investment in Facebook, one that implicitly valued the social network at $15 billion, hasn’t yet paid off. But it will. In three years or so when Facebook finally settles on a business model. Assuming, of course, it’s a viable one.
The days of measuring Internet usage with panels and surveys are finally coming to an end. Good thing too, because those media-measurement techniques–which were based on early 20th-century innovations in statistical sampling of barley yields–were getting, you know, a bit old.
Facebook wasn’t the only social-networking site to introduce “a new way of advertising” this week. MySpace did as well. The News Corp.-owned social-networking site announced SelfServe–an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic and user-interest data.
Using SelfServe, American Express, for example, might aim ads at [...]
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
Best video mashup ever.
A Facebook Memorial
Wow.
Worth it for the Rickrolling photo alone.
Excellent.
Flughumor!
… you vacuous, toffee-nosed, malodorous perverts
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
Spectacular in the bellowing Russian sailor sense of the word …
“If you spell something wrong on your insurance claim, do you really deserve surgery? I don’t think so …”
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