So Google has finally copped to developing an operating system–Chrome OS, a software platform “created for people who spend most of their time on the Web, and…designed to power computers ranging from small netbooks to full-size desktop systems.” It is an extraordinary market play. And an unsettling one. For it seeks to place Google, which already collects vast amounts of data about our Internet use, at the very center of our information experience. The privacy implications of that are, of course, horrendous.
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Apple’s Safari browser has offered “private browsing” since 2005, Firefox since 2006 (via the Stealther extension), and Microsoft’s Internet Explorer may soon offer it as well. Earlier this week, Natya Nadella, senior VP of Microsoft’s search, portal and advertising platform group, said the company is planning to give IE 8 a privacy feature for erasing search histories and the other data that browsers often log automatically.
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Well, it’s about time. On Aug. 1, four top members of the House Committee on Energy and Commerce sent letters ordering 33 cable and Internet companies, including Google, Microsoft, and Yahoo, to explain in detail their privacy standards. Of particular concern to the Committee was “the growing trend of companies tailoring Internet advertising based on consumers’ Internet search, surfing or other use,” i.e., behavioral targeting.
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Add Lenovo to the ever-lengthening list of PC makers turning their attention to the ultra-mobile PC market, that new category of extraneous mobile computing devices the electronics industry seems so determined to create.
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