Financial terms weren’t disclosed, though Kommersant reports the deal to be worth some $30 million. The sale comes about a year after Six Apart and SUP allied to bring LiveJournal to Russia, where the platform quickly gained a lot of traction. Today www.livejournal.ru accounts for 28% of LiveJournal’s overall audience. As SUP CEO Andrew Paulson once said, “LiveJournal is the ‘blogosphere’ in Russia.”

The acquisition, then, would appear to make perfect sense. Six Apart unburdens itself of a tiring distraction and SUP gears up to transform LiveJournal into what its previous owners could not. “This is pretty cool because [SUP is] ridiculously excited about LiveJournal, and [has] been for a while,” writes LiveJournal founder Brad Fitzpatrick. “They want to throw a lot of resources at LiveJournal in terms of product development and engineers. ‘LiveJournal.com, Inc.’ now stands alone again, focusing on nothing but LJ. “