Technically, the term refers to the frenzied flow of games and the intensity of the contenders for the NCAA Championship crown. But the NCAA doesn’t have a corner on “March Madness”–those descriptors work well in other instances, too. To wit:
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America Online acquired Time Warner for roughly $106 billion in stock and debt back in 2001. “I don’t think this is too much to say: This really is a historic merger, a time when we’ve transformed the landscape of media and the Internet,” former AOL chairman and CEO Steve Case said at the time. “Time Warner will offer an incomparable portfolio of global brands that encompass the full spectrum of media and content.”
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