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Speaking at Microsoft’s Worldwide Partner Conference in New Orleans this past July, Microsoft CEO Steve Ballmer said of Google’s forthcoming Chrome OS, “Who knows what this thing is?” Today, he found out. The operating system, a direct challenge to Microsoft Windows, was on display at a media gathering at the company’s HQ this morning, and in the words of Sundar Pichai, Google’s vice president of product management, it is intended to make computing a “delightful” experience.

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At 37.9 percent, Nokia’s share of the global handset market is the largest in the industry. Odd then to learn that it is not the most profitable. And odder still to learn that that honor belongs to Apple, which has been in the handset market for just two years.

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Microsoft’s new Windows 7 operating system is selling quite well, according to CEO Steve Ballmer. In remarks at a press conference in Tokyo Thursday, Ballmer said that Windows 7’s first 10 days at market have been more successful than those of any of its predecessors.

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“We are mostly but not all done” with layoffs. So said Microsoft CEO Steve Ballmer in May at the start of a second round of cuts that claimed the livelihoods of some 3,000 employees. Now, six months later, the company is finishing the job. Sources tell TechFlash that Microsoft will make additional job reductions this week–beginning as early as today.

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“I’m Steve Ballmer, and I’m a Windows 7 PC.” With those words, spoken at a big company event in New York City, the Microsoft CEO launched the newest version of Windows, the one he hopes will regain the customer goodwill lost with its predecessor, Vista.

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T-Mobile Sidekick users who lost their personal data in a humiliating server failure at Microsoft subsidiary Danger last week are today restoring their contact lists–but not much else at this point.

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No wonder Microsoft CEO Steve Ballmer is so dismayed by the company’s Windows Mobile division: Most Windows Mobile users aren’t even aware their phones run it. In fact, according to the CFI Group, WinMo has such poor brand recognition that it was forced to group it in the “Other” category in its Smartphone Satisfaction Survey.

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Kai-Fu Lee’s uneventful departure from Google to start a Beijing incubator really belies the spectacle that attended the beginning of his tenure at the search giant. Lee’s train-hopping from Microsoft to Google back in 2005 touched off a five-month pitched battle marked by all manner of inanities and expletive-laden outbursts.

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Microsoft launched Windows Vista in New York City on Jan. 30, 2007. And it plans to launch Windows 7 there as well. According to invitations distributed today, Microsoft CEO Steve Ballmer will preside over an event celebrating the availability and launch of Windows 7 on Oct. 22.

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Microsoft best get Windows Mobile 7 to market, and soon, because its delay may be causing the company to lose traction in the enterprise market. In a note to clients Thursday, UBS Securities analyst Maynard Um noted that Apple’s iPhone is making some inroads in the enterprise space and that they’re coming at Microsoft’s expense.

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Microsoft’s Bing search service continues to gather momentum, albeit slowly. Bing’s share of the U.S. Internet search market grew one percent in July, rising to 9.41 percent from 8.23 percent in June, according to metrics outfit StatCounter. Meanwhile, Yahoo’s share of the market declined to 10.95 percent from 11.04 percent. So together, Microsoft and Yahoo, thanks to their new alliance, claim 20.36 percent of the search market. Which is a hell of a lot less than Google.

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