Approximately 12 percent of all computer-using U.S. households own an Apple machine, and nearly 85 percent of those also own a Windows-based PC. That’s the conclusion of an NPD survey that suggests that Mac households favor multiplatform environments, buy more gadgets and have the higher income needed to afford them.
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Snow Leopard’s under-the-hood improvements and low price point are evidently making up for the operating system’s lack of new bells and whistles. Market research outfit NPD reports that the latest iteration of Apple’s Mac OS X is selling twice as fast as Leopard and almost four times faster than Tiger.
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The high-end PC market is not a bad place to be. Just ask Apple, which rules it and with great financial success. According to new stats from NPD Group, Apple now claims 91 percent of the U.S. retail market for personal computers costing more than $1,000. Nine out of 10 dollars spent on such machines in June went to Cupertino.
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What’s the difference between a netbook and a notebook? If you know the answer, you’re in the minority…of netbook owners. According to a survey by market research outfit The NPD Group,
60 percent of consumers who purchased netbooks assumed they would function just like regular laptops. Consequently, only 58 percent were satisfied with their purchases.
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Though there was no reason to expect otherwise, sales of consumer electronics in the states fell dramatically during the holiday season. While online sales rose 7.1 percent to $1.7 billion for the five weeks that ended Dec. 27, sales at brick-and-mortar stores fell 8.1 percent to $7.5 billion, according to research firm NPD Group. End result: an overall decline of 5.7 percent for what NPD analyst Stephen Baker says was “by far” the worst holiday season the firm has seen.
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