Celebrated game designer Will Wright has a new job: doing whatever he damn well pleases. He’s leaving Electronic Arts, the game publisher for which he developed Spore and the wildly successful Sim City and The Sims franchises, to run Stupid Fun Club, an entertainment think tank developing ideas for everything from toys to TV.
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Electronic Arts is experiencing first hand what it’s like to be on an evolutionary downswing in one of its life-simulation games. Its stock dragged down to its lowest price in seven years Friday after scaling back its earnings forecast and announcing layoffs, EA is on a nasty downward spiral despite strong sales of videogame titles like “Spore” and “Rock Band 2.” And with a market value of about $7.2 billion–down from $19 billion a few years ago–there’s a chance the company may soon find itself cast as the prey to a larger rival’s predator in a nasty mergers-and-acquisitions turn on its Creatiolutionism game “Spore.”
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Well, if this rumor proves true, Canada really will have to declare a national day of mourning for the BlackBerry. When Apple CEO Steve Jobs uncrates the 3G iPhone a few months from now, presumably at the company’s WWDC conference in June, the device’s price may draw more oohs and ahs than its feature set.
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