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	<title>Digital Daily &#187; Softbank Mobile</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		<title>Mass hIsteria?</title>
		<link>http://digitaldaily.allthingsd.com/20080711/mass-histeria/</link>
		<comments>http://digitaldaily.allthingsd.com/20080711/mass-histeria/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 12:00:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[iPhone 3G]]></category>
		<category><![CDATA[Masayoshi Son]]></category>
		<category><![CDATA[mobile phone]]></category>
		<category><![CDATA[Softbank Mobile]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2741</guid>
		<description><![CDATA[Apple’s iPhone 3G arrived in stores today and was met by lines of enthusiastic buyers--dauntingly long lines. At Softbank Mobile’s flagship store in Omotesando, Tokyo, where iPhone monomaniacs first began camping out three days ago, the queue stretched for a half mile.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/07/iphoneday.jpg" alt="" title="iphoneday" width="200" height="150" class="alignright size-full wp-image-2742" />Apple’s iPhone 3G arrived in stores today and was met by <a href="http://www.engadget.com/2008/07/11/iphone-3g-international-launch-lineblog/">lines of enthusiastic buyers</a> &#8211;dauntingly long lines. At Softbank Mobile&#8217;s flagship store in Omotesando, Tokyo, where iPhone monomaniacs first began <a href="http://www.bloomberg.com/apps/news?pid=20601101&amp;sid=aKAmoJk.qAFo&amp;refer=japan"> camping out</a> three days ago, the queue stretched for a half mile. &#8220;Mobile phones become Internet machines this year,&#8221; <a href="http://techon.nikkeibp.co.jp/english/NEWS_EN/20080711/154672/">Softbank President Masayoshi Son said with almost Jobsian hyperbole</a> before opening the store&#8217;s doors. &#8220;Today is a historic day.&#8221; </p>
<p>In New Zealand, where the deck chairs and sleeping bags began appearing Tuesday night outside the Auckland shop of Vodafone, <a href="http://www.nzherald.co.nz/section/story.cfm?c_id=5&amp;objectid=10521005">the line included a customer who traveled to New Zealand from San Luis Obispo, Calif.</a>, simply to purchase the phone before it went on sale in any other country. Also in line: some folks with <a href="http://live.ifixit.com/Guide/First-Look/iPhone3G">more nefarious purposes</a>.</p>
<p>Back in the states, the sustainable-agriculture activists who dominated the queue outside Apple&#8217;s (AAPL) Fifth Avenue store earlier this week were quickly overwhelmed by <a href="http://gizmodo.com/tag/iphone-3g">less altruistic iPhone activators</a>. No reason to break out <a href="http://digitaldaily.allthingsd.com/20080710/iphonelaunch/">the iPod white riot gear</a> yet, though.</p>
<p>And, then there were the profiteers. For those not willing to spend the night squatting on the sidewalk outside an Apple store, the rate for a decent spot in line at many of Apple&#8217;s US retail stores was $50 or more. &#8220;I will have the rest of the family stay in line. I will have FOUR (4) extra spots so you don&#8217;t have to camp out,&#8221; read one ad on craigslist. &#8220;You give me $75 cash and you will have a spot in line.&#8221;</p>
<p>And, if you still happen to be waiting in line, describing exactly <a href="http://www.macrumors.com/iphone/2008/07/09/iphone-3g-activation-process-give-them-a-chance-to-enjoy-the-feel-of-the-phone/">MacRumors has graciously posted an Apple Retail document</a> what you have to look forward to.</p>
<p><a href='http://digitaldaily.allthingsd.com/files/2008/07/231939-activate_500.jpg' rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2008/07/231939-activate_500-298x300.jpg" alt="" title="231939-activate_500" width="298" height="300" class="aligncenter size-medium wp-image-2743" /></a></p>
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