According to last year’s looking-ahead-to-the-year- to-come lists, 2007 was to be “a year of hyperdisruption for the technology industry.” It was to be “a year of carnage.” But it was also to be “a year of great happiness and multiple blessings.” Above all, 2007 was to be “a busy year for technology.” Which, as you’ll see below, is pretty much how it turned out. What follows is Digital Daily’s abridged guide to the year in tech news–a fond reminiscence of what was, and our First Annual Year-End List For Year-End List Haters.
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Facebook’s Social Ads aren’t endorsements, they’re a “representation” of user activity. This according to Chris Kelly, Facebook’s chief privacy officer, who claims the company’s new Social Ads don’t run afoul of privacy law because those who appear in them have already chosen to publicly associate themselves with the brand featured in the advertisement.
Said Kelly: “We [...]
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Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad [...]
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Turns out that the “social graph” about which Facebook CEO Mark Zuckerberg so often speaks these days isn’t just a decades-old computer science term, it’s the basis for the monetization platform that will someday justify Facebook’s $15 billion valuation. Or so the theory goes.
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