Friday, July 10, 2009
Insert Bad “Tagged, You’re It” Pun Here
Tagged.com claims it is the third-largest social network in the U.S., in terms of total monthly visits. And now, perhaps, we know why: Tagged lured new members to its site by tricking users into providing it with access to their personal email contacts. The company then spammed those contacts with promotional emails disguised as invitations to view personal photos. And when they registered with Tagged to view those photos, the company spammed their contacts as well. An interesting variation on the “membership drive” and one that’s gotten Tagged in hot water with New York Attorney General Andrew M. Cuomo, who intends to sue the company.
Its proposed acquisition of Twitter now little more than an unrequited Superpoke, Facebook is tweaking its own service to mimic the microblogging outfit. The social network on Wednesday unveiled a new homepage that, in a nod to Twitter’s real-time message broadcasting system, now features “Streams”–Facebook’s “News Feed” revamped to update in real-time.
The inane dispute over the provenance of Facebook apparently ended in a multimillion dollar resolution. Facebook has reportedly paid the founders of ConnectU $65 million to settle a lawsuit that accused founder Mark Zuckerberg of lifting the social network’s source code and business plan when he worked for it as a programmer.
After a week of bleeding purple, a heavily bandaged Yahoo has regrouped to roll out its vaunted Open Strategy. At an event in San Francisco today, the company introduced “socialized” upgrades to Yahoo Mail, Toolbar, My Yahoo, Yahoo TV and Yahoo Music. Each service now features social enhancements that essentially transform the experience of using them into one more akin to social networking. 
Good thing Facebook is committed to growth over profits because according to the latest metrics from Hitwise Intelligence, growth is slowing. While traffic in the United Kingdom to the site did increase by 4 percent between August and September this year, it’s down from 50 percent over the same period last year.
Microsoft must be so proud. The company’s $240 million investment in Facebook, one that implicitly valued the social network at $15 billion, hasn’t yet paid off. But it will. In three years or so when Facebook finally settles on a business model. Assuming, of course, it’s a viable one. 
Facebook manager Justin Rosenstein once described the social network as “the Google of yesterday, the Microsoft of long ago.” Today, Rosenstein perhaps views it as the Facebook of So Totally Last Week, because he’s leaving the company, along with departing Facebook co-founder Dustin Moskovitz. 
