So another angry finger is pointed at Google (GOOG). Not that the company seems to care all that much. “YouTube respects copyright holders and takes copyright issues very seriously,” Google said in a statement. “There is no need for legal action and all the associated costs.”

A predictable reply, but one that does little to address the fact that YouTube’s efforts to help rights owners easily manage their content haven’t exactly been working. If they were, Mediaset SpA wouldn’t have found 325 hours of its programming on the site, and earlier this month I wouldn’t have been able to watch the entire “Sex and the City Movie” as a series of YouTube clips.

This morning, Apple’s U.S. iTunes Store began offering six HBO series: “The Wire,” “Flight of the Conchords,” “Sex and the City,” “The Sopranos,” “Rome” and “Deadwood.” The first three are priced at iTunes’ standard rate of $1.99 per episode. The second three are $2.99 each, marking the first time Apple has allowed variable pricing for TV shows in the U.S.

Quite a coup for HBO (TWX), especially given some of the other concessions it was able to win from Apple: HBO programs won’t be offered for purchase on iTunes until they hit the DVD window, and new episodes of series won’t be available until months after their TV premiere.