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Digital Daily

Friday, September 19, 2008

Hi. I’m a PC … and I Was Made on a Mac [UPDATED]

The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign–the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered–wasn’t even made on a PC. It was made on a Mac.

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Thursday, September 18, 2008

Seriously, Windows Is Just Another Way of Saying We Have Each Other?

Microsoft’s new ad campaign isn’t even a month old and already the company is de-featuring it. It’s dropping Jerry Seinfeld for the time being. Microsoft claims it had always planned to do this. Seinfeld was part of “phase one” of the campaign, it says. But he’s not part of “phase two,” which will feature some new personalities as well as Microsoft’s own version of the dorky PC guy in Apple’s “I’m a Mac” ads.

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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