Digital Daily » search marketing http://digitaldaily.allthingsd.com by John Paczkowski Wed, 25 Nov 2009 11:00:29 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Dear Fellow Stockholder: Blah Blah Blah … http://digitaldaily.allthingsd.com/20080717/dear-fellow-stockholder-blah-blah-blah/ http://digitaldaily.allthingsd.com/20080717/dear-fellow-stockholder-blah-blah-blah/#comments Thu, 17 Jul 2008 18:00:53 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=2801
[ See post to watch video ] ]]> http://digitaldaily.allthingsd.com/20080717/dear-fellow-stockholder-blah-blah-blah/feed/ 0 Google Take All, Plus 10 Percent http://digitaldaily.allthingsd.com/20080717/google-take-all-plus-10/ http://digitaldaily.allthingsd.com/20080717/google-take-all-plus-10/#comments Thu, 17 Jul 2008 17:45:34 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=2799 Google accounted for 77.4 percent of all search engine spending in the second quarter of 2008. This according to Efficient Frontier, which notes that Google claims $1.10 of every new search dollar.

How is that possible? Because advertisers are putting their new advertising dollars with Google (GOOG) and pulling some of their old ones away from the company’s rivals. Yahoo (YHOO) lost $0.09 of every new search dollar in the second quarter. Microsoft (MSFT) lost $0.01.

A dismal state of affairs if you’re Yahoo or Microsoft. That said, allocation of search marketing dollars hasn’t really changed all that much. Google maintained its 77.4 percent share of U.S. search marketing dollars, while Yahoo captured 17.8 percent of spending and Microsoft Live Search maintained its 4.8-percent share.

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