If Yahoo employee defections to Microsoft continue apace, there may come a day when Redmond will no longer need to buy the struggling company’s search business. It will already have acquired it. This week yet another Yahoo alum joined Microsoft: Jan Pedersen, a former chief scientist and VP in the company’s Search and Advertising Technology Group.
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With a 4.8 percent share of the search market, according to comScore, Ask has long been the inveterate fourth-place contestant in a sector overwhelmingly dominated by Google. And try as it might–with both redesigns and ad campaigns–the company just can’t seem to build any audience beyond that. So there’s little reason to believe that Ask’s latest redesign–its third in as many years and the 11th since it first launched–won’t be as ineffective as those that have gone before it.
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No surprises here: The American Antitrust Institute won’t be endorsing Google’s proposed advertising partnership with Yahoo. In a white paper published Tuesday, the group decried the deal as one that “could end up as a black hole that swallows up Yahoo, despite Yahoo’s intentions to stay in the business.”
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