Google’s objective evaluation and ranking of Web sites is to some extent defined by subjective reasoning of a collective human intelligence. And so it must be if Google is to continue returning search results that we perceive to be the “best” answers to our search queries. In the second of three interviews, Google software engineer Matt Cutts talks about the role of human evaluators in counteracting spam.
For many years, Google, on its Explanation of Our Search Results page, claimed that “a site’s ranking in Google’s search results is automatically determined by computer algorithms using thousands of factors to calculate a page’s relevance to a given query.” Then in May of 2007, that statement changed: “A site’s ranking in Google’s search results relies heavily on computer algorithms using thousands of factors to calculate a page’s relevance to a given query.” A slight adjustment in wording, but an important comment on the supremacy of the algorithm that Google had touted for years.
The architects of Google search are holding court at company headquarters in Mountain View, Calif., this morning offering what promises to be a sort of state of the union on search. Overseeing the event, dubbed “Google Searchology”: Udi Manber, VP of Search Engineering, and Marissa Mayer VP of Search Products and User Experience. Key subjects: the challenge of solving every user problem, mobile search across multiple platforms and different UI schemes, and greater user customization through tools like SearchWiki and Google Search Options, a basket of new services just announced.
John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
12:58 AM: Breakfast: Two schools of fish from Tokyo Bay. Calories: 782,000. How I was feeling when I ate this: confused, irradiated, hating my size.
11:37 AM: Exercise: “Taxi Stomp” (alternating legs, for 30 blocks). Calories burned: 148,900,183.
1983. The Beatles announce their first tour in thirteen years, but likewise announce that Michael Jackson will be going on tour with them as a one gigantic mega-concert event.
Best video mashup ever.
A Facebook Memorial
Wow.
Worth it for the Rickrolling photo alone.
Excellent.
Flughumor!
… you vacuous, toffee-nosed, malodorous perverts
Stephen Fry and zoologist Mark Carwardine meet the kakapo — a fat, flightless and very randy rare parrot.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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