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	<title>Digital Daily &#187; Saturday Night Live</title>
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	<description>by John Paczkowski</description>
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		  <title>All Things Digital</title>
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		<title>Weekend Update, 11/8/08</title>
		<link>http://digitaldaily.allthingsd.com/20081108/weekend-update-11808/</link>
		<comments>http://digitaldaily.allthingsd.com/20081108/weekend-update-11808/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 22:00:43 +0000</pubDate>
		<dc:creator>Beth Callaghan</dc:creator>
				<category><![CDATA[Beth Callaghan]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[Amy Poehler]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Department of Justice]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Joe Biden]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Lionel Richie]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[Tina Fey]]></category>
		<category><![CDATA[voting machines]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=8091</guid>
		<description><![CDATA[It was an eventful week--a new President-elect, Yahoo still playing the field with no takers, and the hovering recession beginning to hit a little harder, a little closer to home. It was hard to keep the storylines straight, so let's approach it thematically.

Election 2008
Whether or not those voting machines malfunctioned or miscounted votes, Barack Obama became the 44th President of the United States, much to the chagrin of comedians like Tina Fey and Amy Poehler, who--since the beginning of the McCain/Palin partnership--were handed once-in-a-lifetime material. Between the brilliant Saturday Night Live parody sketches of (and by) both Palin and McCain, and Obama's victory speech, the other big winner (by a mile) was YouTube.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2008/11/palinrap.jpg"><img src="http://digitaldaily.allthingsd.com/files/2008/11/palinrap.jpg" alt="" title="palinrap" width="170" height="170" class="alignright size-full wp-image-8092" /></a>It was an eventful week&#8211;a new President-elect, Yahoo still playing the field with no takers, and the hovering recession beginning to hit a little harder, a little closer to home. It was hard to keep the story lines straight, so let&#8217;s approach it thematically.</p>
<p><strong>Election 2008</strong><br />
Whether or not those <a href="http://digitaldaily.allthingsd.com/20081024/sequoia-announces-voter-consternation-drive/">voting machines</a> malfunctioned or miscounted votes, Barack Obama was set to become the 44th President of the United States, much to the chagrin of comedians like Tina Fey and Amy Poehler, who&#8211;since the beginning of the McCain/Palin partnership&#8211;were handed once-in-a-lifetime material. Between the brilliant &#8220;Saturday Night&#8221; Live parody sketches of (and by) both <a href="http://kara.allthingsd.com/20081019/sarah-palin-plays-sarah-palin-on-snl-nails-it/">Palin</a> and <a href="http://kara.allthingsd.com/20081102/john-mccain-scores-on-qvc-oops-snl/">McCain</a>, and <a href="http://kara.allthingsd.com/20081105/the-mccain-and-obama-speeches-gracious-both-in-defeat-and-in-victory/">Obama&#8217;s victory speech</a>, the other big winner (by a mile) was Google&#8217;s (GOOG) <a href="http://mediamemo.allthingsd.com/20081106/another-obama-winner-youtube-of-course/">YouTube</a>. All 500 video versions of the speech generated nearly seven million views. It doesn&#8217;t beat the nearly-naked Britney Spears, with over nine million views, but one can dream.</p>
<p><strong>Yahoo</strong><br />
This week, Yahoo (YHOO) was kind of like a high school senior with a prom night dilemma: Since Microsoft (MSFT) backed out of acquisition negotiations earlier this year, Steve Ballmer insists there&#8217;s <a href="http://mediamemo.allthingsd.com/20081107/steve-ballmer-to-jerry-yang-im-not-buying-you/">no deal</a>, but there&#8217;s a lot of back-and-forth that makes BoomTown wonder. <a href="http://kara.allthingsd.com/20081105/google-dumps-yahoo-which-should-come-as-a-shock-only-to-yahoo/">Google backed out</a> of the much-discussed search ad partnership with the company after the DOJ made it clear that it was not going to happen without a fight. The also-much-discussed merger with Time Warner&#8217;s (TWX) AOL has <a href="http://kara.allthingsd.com/20081106/if-aol-is-amherst-and-yahoo-is-yale-why-arent-they-giving-the-merger-the-old-college-try/">not fared much better</a>. According to BoomTown, where you&#8217;ll find the <a href="http://kara.allthingsd.com/20081105/sorting-out-fact-from-fiction-at-yahoo-the-telenovela-edition/">straight dope</a> on all of the rumors, all of this (for starters) has turned CEO Jerry Yang into the Internet&#8217;s <a href="http://kara.allthingsd.com/20081106/meet-the-internets-human-pinata-jerry-yang/">human pinata</a>.<br />
You know what they say: &#8220;Play hard-to-get and you won&#8217;t get got.&#8221;</p>
<p><strong>Econalypse</strong><br />
<a href="http://mediamemo.allthingsd.com/20081106/news-corp-business-worse-than-we-thought-ad-weakness-catching-up-to-myspace/">Rupert Murdoch</a> admits business is worse than he previously thought. <a href="http://mediamemo.allthingsd.com/20081107/disney-online-ads-have-been-softening-for-a-while/">Disney (DIS) admits</a> that ad spending has been declining for more than a year. Does that make it official? Either way, reality sinks in further among the non-start-up set&#8211;Time Inc. is laying off hundreds and reorganizing the rest. Viacom (VIA) <a href="http://mediamemo.allthingsd.com/20081104/viacom-no-layoffs-yet-but-no-hiring-parties-either/">may or may not</a> have layoffs. Among the start-up set, as witnessed at the recent Web 2.0 conference this past week, companies are in <a href="http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/">survival mode</a>, getting lean for the downturn. Well, not everybody. MySpace&#8217;s over-arching theme, judging from this <a href="http://kara.allthingsd.com/20081107/the-myspace-music-party-the-no-lionel-richiethey-still-wont-stop-believin-edition/">BoomTown video</a> of the giant&#8217;s <a href="http://kara.allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/">Web 2.0</a> party, is &#8220;Masque of the Red Death.&#8221; Party on, Garth&#8211;and have a pleasant tomorrow.</p>
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		</item>
		<item>
		<title>The Winner of the 2008 Election Is &#8230; Tina Fey</title>
		<link>http://digitaldaily.allthingsd.com/20081013/the-winner-of-the-2008-election-is-tina-fey/</link>
		<comments>http://digitaldaily.allthingsd.com/20081013/the-winner-of-the-2008-election-is-tina-fey/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 21:14:58 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[airtime]]></category>
		<category><![CDATA[Alaska]]></category>
		<category><![CDATA[Amanda Welsh]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast audience]]></category>
		<category><![CDATA[DVR audience]]></category>
		<category><![CDATA[Governor]]></category>
		<category><![CDATA[Integrated Media Measurement]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online viewership]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Saturday Night Live]]></category>
		<category><![CDATA[SNL]]></category>
		<category><![CDATA[spoof]]></category>
		<category><![CDATA[Tina Fey]]></category>
		<category><![CDATA[TV viewers]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6667</guid>
		<description><![CDATA[“If she wins, I’m done. I can’t do that for four years. And by ‘I’m done,’ I mean I’m leaving Earth.” That’s what Tina Fey had to say about the future of her uncanny impersonation of Alaska Gov. Sarah Palin. And while that’s understandable, it’s a pity for "Saturday Night Live," which has been enjoying record online viewership thanks to Fey’s performances.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/snl-fey-poehler.jpg" alt="" title="snl-fey-poehler" width="250" height="160" class="alignright size-full wp-image-6668" /><a href="http://www.huffingtonpost.com/2008/10/13/tina-fey-on-sarah-palin-i_n_134188.html">&#8220;If she wins, I&#8217;m done.</a> I can&#8217;t do that for four years. And by ‘I&#8217;m done,’ I mean I&#8217;m leaving Earth.&#8221; That&#8217;s what Tina Fey had to say about the future of her uncanny impersonation of Alaska Gov. Sarah Palin. And while that&#8217;s understandable, it&#8217;s a pity for &#8220;Saturday Night Live,&#8221; which has been enjoying record online viewership thanks to Fey&#8217;s performances. Research outfit Integrated Media Measurement reports that the online and DVR audience for the three Palin skits Fey has done for “Saturday Night Live” has been twice the size of SNL&#8217;s broadcast audience. Among TV viewers who saw at least one of Fey&#8217;s Palin spoofs, 33 percent watched it at its original airtime. And 67 percent watched it afterward, either online or on a DVR. “This is the first time we’ve seen delayed viewing numbers this big,&#8221; <a href="http://www.mediapost.com/publications/?fa=Articles.san&amp;s=92449&amp;Nid=48249&amp;p=918739">said Amanda Welsh of Integrated Media Measurement</a>. &#8220;Usually it’s the other way around, with the overwhelming majority of viewing occurring during the actual broadcast.”</p>
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