“We intend to charge for our news Web sites. The Wall Street Journal‘s WSJ.com is the world’s most successful paid news site and we will be using our profitable experience there and the resulting unique skills throughout News Corp. to increase our revenues from all our content. Quality journalism is not cheap and an industry that gives away its content is simply cannibalizing its ability to produce good reporting. The increase we have seen in our Wall Street Journal subscriptions since we acquired the paper proves to me that the market is willing to pay for that quality without any special market.”

– News Corp. CEO Rupert Murdoch vows to charge for online content.

Looks like News Corp. was a little too optimistic when the company told investors in May that it expected a decline of around 30 percent in fiscal-year-adjusted operating income.

Reporting earnings this afternoon, the publisher of The Wall Street Journal and this Web site instead posted a decline of 32.5 percent.

And, to think, News Corp. lowered that forecast twice last fall.

Anyway, the company lost $203 million, or eight cents a share, in its fiscal fourth quarter. Revenue fell 10.5 percent to $7.67 billion, dragged down by a decrease in ad revenue and $403 million in impairment charges and $228 million in restructuring costs, both largely attributable to, ahem, “red-hot social networking site” MySpace.

For the quarter, News Corp. swung from $1.1 billion in net income a year ago to a net loss of $203 million. Gruesome. Excluding items, however, it earned 19 cents a share, which beat consensus estimates by a penny. So there’s that.

“I think the worst may be behind us,” News Corp. Chief Rupert Murdoch said during a conference call with analysts. “But there are no clear signs yet of a fast economic recovery.”

Which is pretty much what he said last quarter as well. “I am not an economist…but it is increasingly clear that the worst is over,” Murdoch said back in May. “As you know, I have been uncharacteristically pessimistic in recent calls, though I would argue that it was a well-founded concern. But there are emerging signs in some of our businesses that the days of precipitous decline are done and that revenues are beginning to look healthier.”

Fifty million new users in under four months: Impressive.

“For us, growing to 250 million users isn’t just an impressive number; it is a mark of how many personal connections all of you have made, and how far we at Facebook have to go to extend the power of connection to the billions of people around the world,” CEO Mark Zuckerberg wrote in a post to the company blog.

If Facebook is able to maintain its growth, it will easily hit 300 million users before the end of the year, perhaps as early as November. And as a recent study from Nielsen Online found, users are spending increasingly more time on the site. Americans spent an average of four hours, 39 minutes and 33 seconds on the site in June–significantly more than any other Web site.

Clearly, Facebook is a lot more than “the flavor of the month,” as News Corp. (NWS) chairman and owner of rival MySpace (and this site) Rupert Murdoch once called it. But how long before it’s able to turn its popularity into profit befitting its user base?

“I don’t think that’s likely. We’re looking and talking to a lot of laboratories and big companies around the world, like Sony and Samsung. We’re all working on wireless readers for books or newspapers or for magazines. I think they’re a year or two away being marketed in a mass way, high quality ones, and we’ll be absolutely neutral. We’re happy to have our products distributed over any device provided it’s only going to subscribers paying for it.”

— Rupert Murdoch says News Corp. isn’t working on a Kindle of its own

According to BoomTown’s reliable sources, the elusive Microsoft (MSFT)-Yahoo (YHOO) deal is making “meaningful” progress. Accordingly, BoomTown wondered whether Microsoft CEO Steve Ballmer planned on visiting Carol Bartz, Yahoo CEO, on his trip to the Bay Area this week or if the proximity of Stanford to Yahoo was just chance, given that Stanford was his main destination. At least one of his reasons for being in the area was to give a talk at Stanford’s Memorial Auditorium for the Entrepreneurial Thought Leaders Seminar. BoomTown liveblogged the session and attempted to determine Ballmer’s soul-mate status. Given some of the acquisition rumors flying around this week, BoomTown decided to conduct a little experiment. Would the same sort of “Brangelina”-esque mystique apply as well to the combination of two incredibly hot tech companies? Would it create the same hysteria, and sell as many magazines (figuratively speaking)? (Non) results on BoomTown.

MediaMemo had a Kindle-ish kind of week. Amazon (AMZN) unveiled the latest iteration of the device on Wednesday in New York, and MediaMemo was there to liveblog the whole thing, including the crazy demo, during which the location’s facilities prevented Jeff Bezos from demoing pretty much anything. Also, Bezos forget to mention the fact that Amazon will be conducting a Kindle pilot program at six colleges starting this fall. Forget about getting your hands on one, though–only five students per school will be carrying their textbooks around in a Kindle instead of a backpack. MediaMemo’s advice for cash-strapped students once the devices do become available? Wait three years until the price drops. $489 is a lot to shell out on a student’s budget.

News Corp.’s (NWS) Rupert Murdoch had some news this week during the company’s earnings call (besides earnings)–he believes that while the state of the economy is still dire, “the worst Is over.” He also noted that although he plans to extend WSJ’s online pay model to his strongest properties soon, News Corp. will not be selling any of its content via the Kindle, as some of its competitors will. All this and more on MediaMemo.

On Thursday, Digital Daily liveblogged a press event hosted by Google (GOOG) in advance of its annual shareholder meeting. Some of the topics covered? Time Warner’s (TWX) AOL, the econalypse, YouTube, netbooks, China, antitrust issues and the Apple (AAPL) Board. CEO Eric Schmidt was most forthcoming about the Federal Trade Commission’s just-opened inquiry into Google and Apple’s overlapping boards: When asked if he’d resign from the board, he replied that the thought “hasn’t crossed his mind.” Elsewhere, Oracle (ORCL) CEO Larry Ellison probably ruined a few people’s mornings over at IBM (IBM) and HP (HPQ) when he told a Reuters reporter that part of his plan for Sun (JAVA) is to create an integrated hardware and software solution, effectively making their competition a little bit steeper. As such, it will be extra interesting to see how the little matter of Sun and a possible violation of the Foreign Corrupt Practices Act plays itself out in the courts. Details on Digital Daily.

Over in Personal Technology, Walt Mossberg reviewed Quickoffice, a program that brings some full-fledged word processing capabilities to the iPhone, but has its limitations. In Mossberg’s Mailbox, Walt answered questions about using Macs and PCs together on the same home network, backing up and transferring Outlook Express data and whether it’s possible to find a GPS program for the iPhone that will speak its directions. In the Mossberg Solution this week, Katie Boehret reviewed the Sidekick LX and found it a little out of touch with its market. More in-depth discussion, of course, on the section of the site containing Walt’s columns.

More next week. RIP Dom Deluise.

Welcome once more to Weekend Update! I’ll be filling in today for your regular host, Beth Callaghan, who’s on vacation.

And what sane person wouldn’t be, after the slew of Silicon Valley silliness inspired by April Fools Day this past week? Digital pranks were the name of the game as Google (GOOG) and others heaped so many tepid hoaxes upon us that we wanted to call April Fold so as to quickly end this round of gags.

But no bag of tricks was needed for one Web site to April Fool itself into crying wolf about an imminent Google (GOOG) acquisition of Twitter, when a real story around the corner was aboutGoogle turning Turbo Tax tweets into ads.

Meanwhile, one of the biggest jokesters of them all, The Onion, won one of the biggest awards in journalism, a Peabody, meaning that the best sense of humor goes to that panel of judges. And to Stephen Colbert, who was willing to entertain (for a while) Twitter spokesmodel Biz Stone’s biz-model-less thoughts in an interview on “The Colbert Report.” Also on BoomTown this week: Facebook’s former CFO Gideon Yu is out, as was a leaked memo from Mark Zuckerberg about Yu’s departure and the company’s situation.

A sense of humor is certainly an invaluable feather to have in your cap these days. Digital Daily wrote about the most recent doom-and-gloom predictions and events to happen in this econalypse, like analysts’ predictions of YouTube losing $470 million in 2009, the barren IPO-less wasteland VCs are bemoaning and a major global slump in semiconductor sales. Other headlines weren’t quite so dreary: Google’s foray into VC land, the folks at BlackBerry HQ celebrating surprisingly good fourth-quarter results and the world’s worst-kept secret, the anticipated merger between IBM (IBM) and Sun (JAVA).

There was a similar mix of dark clouds and silver linings over at MediaMemo. The National Collegiate Athletics Association forced Twitter and partners AT&T (T) and Federated Media to take down one of its first ad campaigns, “March Tweetness,” crying copyright foul. Also running afoul with big companies in legal waters, free music Web site Seeqpod filed for bankruptcy. And video site Veoh laid off a significant amount of staff and kicked out its old CEO, replacing him with founder Dmitry Shapiro and refocusing the company on its “Video Compass” browser plug-in.

Online video is generally a turbulent space these, but the waiting is the hardest part for Hulu when it comes to the rumored Disney deal in which Disney (DIS) seems to be playing the field. Other gems of the week were URL-shrinking Web service bit.ly’s raising of $2 million and media mogul Rupert Murdoch’s Kindle envy.

In a new Mossblog, Walt Mossberg gives us his first impressions of the BlackBerry App World store in which Research in Motion (RIMM) takes a bold step into what was formerly the sole domain of Apple (AAPL). In Personal Technology, Walt reviews a network hard drive from Western Digital (WDC) that makes the technology gloriously simple for everyone. And in Mossberg Solution, Katherine Boehret takes a look at several laptop trays, designed to protect the–ahem–family jewels and family members in general from laptops’ scorching undersides.

Finally, our exciting Woz-watch, after many weeks, has come to a sad end: Steve Wozniak was voted off “Dancing with the Stars” this week after one misstep too many. Down, but not out, the Apple co-founder swore that the “geeks shall inherit the earth”… just not the dance floor, any time soon. Please.

More next week.

After its official unveiling on Feb. 9, the e-book reader started shipping on Monday, and actually managed to grab much–but not all–of the hype that’s surrounded Twitter of late. The device has been met with much acclaim, though it’s by no means unanimous. Jeff Bezos made an appearance on “The Daily Show” Monday night to make his pitch to an as-yet unimpressed Jon Stewart. His main sell? “We’d make it cheaper if we could.” Roy Blount Jr., President of the Authors Guild, isn’t thrilled about the Kindle either, but his objection isn’t price–it’s that he believes the text-to-speech feature on the device threatens the audio book market. Rather than engaging in battle with the Guild, Amazon (AMZN) decided to modify the Kindle’s software to make text-to-speech optional. Meanwhile, the Hearst Corporation announced development of its own “Kindle Kopy” aimed at capturing the newspaper and magazine market. The Kindle 2 itself has been shipping for just a week and it’s already gotten some print media looking over its shoulder. It remains to be seen, though, whether it’ll earn the moniker of “iPod for books.” Walt Mossberg’s comprehensive review of the device this week provided a glimpse into its actual pros and cons and some insight into the Kindle hubbub from a hands-on perspective.

Elsewhere, much of the news this week was about reorganizations in the digital space. BoomTown covered the much-anticipated Yahoo (YHOO) reorg, which was sketched out by CEO Carol Bartz for employees first in a post to the company blog, then elaborated upon in not one, but two, internal memos. Even BoomTown’s attention began to wander there toward the end. Must’ve been something in the water this week, because Time Warner’s (TWX) AOL kicked in a little reorganization of its own–CEO Randy Falco announced that Maneesh Dhir, head of AOL International, would be leaving the company and returning to his entrepreneurial roots, and ad head Greg Coleman announced a reshuffling of his own group. Over at News Corp. (NWS), upon official announcement of President and COO Peter Chernin’s departure, CEO Rupert Murdoch alluded to a reorg sometime in the future, and an immediate commitment to “streamlining” the business.

In Mossberg’s Mailbox this week, Walt answered questions about transferring data to an iPhone, giving Vista a dedicated graphics card, and using TrueSwitch to transfer email accounts when switching ISPs. And in the Mossberg Solution, Katie Boehret took a look at the ways different mobile companies back up your data and give you access to it.

More next week.

BoomTown provided continuing coverage of the Yahoo (YHOO) merry-go-round. This time, PR head Jill Nash announced her departure. As the company’s chief communications officer, she’s had a challenging two-year run. New CEO Carol Bartz definitely has some PR ideas of her own, including offering cash prizes to employees who provide info on their colleagues who leak information to the press. Not a huge deterrent yet, apparently–it didn’t take long for BoomTown to get info on both Nash’s farewell memo and Bartz’s bounty system. Next, New Networks, the publisher behind BarelyPolitical and its hugely viral Obama Girl videos, has widened its purview to include the tech sector with BarelyDigital, which the online network has envisioned to include regular shows, tech news remixes and the like. It’s rumored that Obama Girl will be making a cameo appearance or two. If the first two features are any indication, the future looks pretty funny. In another round of executive musical chairs, Time Warner’s (TWX) AOL ad head Lynda Clarizio will be leaving the online service, to be replaced by former Yahoo ad exec Greg Coleman. Microsoft (MSFT) is launching a slick new celebrity site on MSN called Wonderwall, created, designed and produced by BermanBraun Interactive, a Hollywood company run by former Yahoo media chief Lloyd Braun. And speaking of musical chairs, MSN is clearly upping its content ante–earlier this week, it hired Yahoo’s recent media head Scott Moore, who used to work at Microsoft.

MediaMemo asked: What happens when one of the world’s richest men lets loose a swarm (a small swarm) of mosquitoes at a high-end conference? Nothing too exciting, really, but when you consider that the stunt was the publicity-generating part of Bill Gates’s talk at TED, which was a discussion of malaria and some of the problems the Bill and Melinda Gates Foundation is facing head-on, it gets pretty compelling. Kindle 2.0, the new generation of the device dubbed the “iPod of the book world” will be unveiled Monday at a New York press event, but how many of the devices have been sold thus far? Amazon’s (AMZN) not telling, but Citigroup analyst Mark Mahaney estimates the number at 500,000–and believes that the Kindle will be a $1.2 billion business next year. Obviously, a lot will depend on Monday and the new device’s reception. MediaMemo also took some time out this week to wish Facebook a happy fifth birthday, and to stack its track record next to Google’s at the same age, with interesting results. Even the pros are getting hit hard these days–in its quarterly earnings report this week, News Corp. (NWS) missed its estimates, recorded an $8.4 billion write-off and lowered its guidance. CEO Rupert Murdoch admitted that the downturn is worse than he thought. He also admitted that he spent $2.8 billion too much for Dow Jones. (News Corp. is the owner of Dow Jones and this Web site.)

Digital Daily followed the trial of four Google executives this week on criminal charges of defamation and breach of privacy after a much-publicized two-year investigation. Google (GOOG) insists the charges are unwarranted and “akin to prosecuting mail service employees for hate speech letters sent in the post.” Clearly, the ultimate outcome will have a huge impact on the future of a free, open Internet. MySpace said this week that it has identified and ousted 90,000 registered sex offenders–and those are just the ones brilliant enough to use their real names. There’s no way of knowing how many are actually using the service or how to prevent them from re-registering once they’re deleted. A free an open Internet, indeed. DD also pondered the future (or lack thereof) of the Motorola (MOT) handset division. Co-CEO Sanjay Jha says the company is committed to making the business work, but its products are looking boring and outdated, and a turnaround would be prohibitively expensive to execute. In the words of one analyst, the company’s problems are “gruesome.” On the other end of the spectrum, Microsoft continues to vehemently deny reports that it’ll be producing its own smartphone. In a report this week, analysts from Broadpoint.AmTech speculated that the device could be uncrated later this month at the Mobile World Congress in Barcelona. Meanwhile, it’s been up in the air for two years whether or not iPhones will ever be uncrated in historic Georgetown. Apple (AAPL) has been around the table a few times now with preservationists wary of the architectural impact of an Apple store, no matter how much the business traffic is needed in the neighborhood. Looks like perseverance may have finally paid off, though–Georgetown’s Apple store could open later this year.

In Personal Technology this week, Walt Mossberg took a look at a program called Foxmarks, which sets out to synchronize bookmarks among all of your browsers and all of your machines. Sound a little too handy to actually work well? Walt found it does a pretty good job, with a few caveats. In Mossberg’s Mailbox, Walt responds to readers who want to know more about doing “techie” maintenance on their PCs to keep them running well, whether or not to buy a 15-inch MacBook Pro, and options for email within Windows 7, which won’t ship with a built-in email program. In the Mossberg Solution, Katherine Boehret tests Google Latitude, an opt-in program that lets users track one another’s movements on their smartphones using GPS, Wi-Fi, and cell towers. Kind of like Gawker Stalker, only with permission and without Lindsay Lohan (unless you happen to be Lindsay Lohan).

Last but not least, Silicon Valley lost one of its own this week. The widely admired and much loved Mike Homer, whose rare, severe illness was a rallying point for many over the past months, passed away last weekend and was laid to rest on Thursday.

More next week.

There won’t be a deal. There’s bad personal feelings. In six months, (Microsoft) will walk away.”

– News Corp. Chairman Rupert Murdoch utters the words Jerry Yang’s been longing to hear.

This year’s D conference had its share of great lines–tired ones, too (we’re all clear on the subject of Facebook and information sharing, right?). Here’s a selection of the former…

Guys like us avoid monopolies. We like to compete.”

–Microsoft (MSFT) Chairman Bill Gates

AOL is the Rodney Dangerfield of the Web. We don’t get no respect.”

–Jeff Bewkes, president and CEO, Time Warner (TWX)

I will probably never be a CEO again.”

–Yahoo (YHOO) CEO Jerry Yang states the obvious

It’s a company that creates technology.”

–Facebook CEO Mark Zuckerberg answers the question, “What is a technology company?”

Did you have anything to do with the New York Post’s endorsement of Obama?”

–Walt Mossberg to Rupert Murdoch

“Yeah.”

–Rupert Murdoch to Walt Mossberg

I didn’t leave business school to go bankrupt.”

–Microsoft CEO Steve Ballmer on his first days at Microsoft

You would have loved Windows 1.0, Walt. You would have LOVED it.”

–Microsoft CEO Steve Ballmer

Microsoft’s philosophy is to ‘do things better.’ And Vista has given us lots of opportunity to do that.”

–Microsoft Chairman Bill Gates

Microsoft Bob? All Bill’s idea.”

–Craig Mundie, chief research and strategy officer of Microsoft Corp.

It makes revolutionary desserts you never could have imagined!”

–Microsoft CEO Steve Ballmer recalls the slogan he used to market Coldsnap Freezer Dessert Makers at Proctor & Gamble

C’mon, you CAN’T be happy with the way this Vista thing has gone.”

–Walt Mossberg to Microsoft CEO Steve Ballmer

In some ways the Web is the most important book in the world.”

–Jeff Bezos, CEO, Amazon.com (AMZN)

We try to stick to violence against small animals.”

– Activision (ATVI) CEO Bobby Kotick on violence in the company’s games.

I have to determine whether the joy of craplets is worth preserving.”

–Sony (SNE) CEO Howard Stringer on craplets on Sony PCs

Facebook is all about information and helping people share it.”

–Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg demonstrate “I-Have-Nothing -To-Say-And-I-Am-Saying-It” public relations.

‘Sharing information?’ Isn’t that a drinking game? Every time Mark Zuckerberg says it you have to drink.”

–Kara Swisher

Page got one of the two chairs and Schmidt wound up on the floor.”

–Facebook CEO Mark Zuckerberg on meeting with Google’s (GOOG) Larry Page, Sergey Brin and Eric Schmidt in his spartan apartment.

All lives are equal.”

–Melinda Gates, co-chair, Bill & Melinda Gates Foundation on D6 Highlights

Betamax 2.”

–Sony CEO Howard Stringer on what his epitaph would have been had Sony lost the DVD format war.

If we were any more successful, we’d be bankrupt.”

–Sony CEO Howard Stringer on the success of Sony’s LCD business.

Hollywood is a community that’s so inbred, it’s a wonder the children have any teeth.”

–Barry Diller, chairman and CEO, IAC (IACI)

People loved their horses, too. But you don’t keep riding your horse to work just because you love it.”

–Amazon CEO Jeff Bezos on the difference between physical books and digital ones

I could take him.”

–Dell (DELL) CEO Michael Dell on his chances of success in a brawl with Apple CEO Steve Jobs

It’s amazing how elastic the human brain turns out to be.”

–DEKA Research founder Dean Kamen

It’s like Baby Mama, with me as the mama.”

–Intellectual Ventures founder Nathan Myhrvold explains the company’s “invest in inventions” business model.

Windows 95 was a nice milestone.”

–Microsoft Chairman Bill Gates on one of the high points of his career

I won’t ever stop until you’re either the biggest thing around, or you’re dead.”

–Kara Swisher on her relentless coverage of Facebook

We think they’re fantastic … But you don’t want anyone to be a monopoly.”

–Rupert Murdoch on Google

Coming from Google, you don’t exactly spend a lot of time at Microsoft.”

–Facebook COO and former Vice President of Global Online Sales and Operations at Google Sheryl Sandberg

We’re trying to outbook the book.”

–Amazon CEO Jeff Bezos on Kindle.

There go the dairy ads.”

– Walt Mossberg on 23andMe’s discovery that colleague Kara Swisher is lactose intolerant

We didn’t buy Alaska to save a couple of elk.”

–News Corporation (NWS) Chairman and CEO Rupert Murdoch on Alaska as a solution to the current fuel crisis.

Where’s Rupert’s elk-despising gene?”

–Kara Swisher while reviewing Murdoch’s genotype

That’s not serious … he just wants to make himself a few hundred million dollars …”

–Rupert Murdoch on Carl Icahn’s proxy fight for Yahoo

You’re the chairman of the FCC. How did you allow this to happen?”

–Walt Mossberg grills FCC Chairman Kevin Martin on the lousy broadband situation in the states.

Well, now that he’s had about a month to think about it, Murdoch seems more certain that day has passed. In remarks at the annual Bear Stearns media conference today, Murdoch said News Corp. has no plans to battle Microsoft (MSFT) for Yahoo (YHOO). “We’re not going to get into a fight with Microsoft, which has a lot more money than us,” Murdoch said.

Assuming Murdoch’s on the level, this is lousy news for Yahoo, which had been discussing a partnership with the media company in the hopes that it might thwart Microsoft’s unsolicited takeover bid. With News Corp. bowing out of discussions, Yahoo’s already limited options for avoiding a Microsoft takeover have dwindled to two: cut a deal with AOL or go to the mat with Microsoft in a proxy battle.

Cue the Jerry Yang sad trombone effect …

I think that day has passed, but you never know.”

–News Corp. Chairman Rupert Murdoch comments on a possible MySpace-Yahoo alliance during last week’s earnings call.

Yeah, you never know.

You’d think that News Corp. (NWS) would be a little too busy with the integration of a certain other multibillion-dollar property to consider adding another one to its plate, but Chairman Rupert Murdoch, as we all know, is a man of healthy appetites.

So it’s not all that surprising to hear that News Corp. and Yahoo (YHOO) are discussing some kind of alliance that would allow the beleaguered Internet major to rebuff Microsoft’s hostile bid once and for all. Sources close to the companies tell The Wall Street Journal that under the terms of the deal being discussed, News Corp. (owner of this site) would take a 20% stake in Yahoo and combine it with MySpace and other News Corp.-owned online properties.