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	<title>Digital Daily &#187; Rock Star</title>
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	<description>by John Paczkowski</description>
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		  <title>All Things Digital</title>
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		<title>QOTD</title>
		<link>http://digitaldaily.allthingsd.com/20090601/qotd-141/</link>
		<comments>http://digitaldaily.allthingsd.com/20090601/qotd-141/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 10:00:56 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[QOTD]]></category>
		<category><![CDATA[quoted]]></category>
		<category><![CDATA[Democratic National Convention]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Matt Burns]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Republican National Convention]]></category>
		<category><![CDATA[Rock Star]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=18409</guid>
		<description><![CDATA[At the Democratic National Convention, we were like rock stars. At the Republican National Convention, I sat in my hotel room by myself for three days. No one would meet with us. I was  begging people to meet with us.
&#8211;Facebook Marketing Director Randi Zuckerberg
With all due respect, Randi Zuckerberg is totally full of sh*t [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>At the Democratic National Convention, we were like rock stars. At the Republican National Convention, I sat in my hotel room by myself for three days. No one would meet with us. I was  begging people to meet with us.</p>
<p>&#8211;<a href="http://www.youtube.com/watch?v=5qSN61Z_uto">Facebook Marketing Director Randi Zuckerberg</a></p>
<p>With all due respect, Randi Zuckerberg is totally full of sh*t on this one&#8230;Is it possible Ms. Zuckerberg sat alone in her hotel room during the Republican National Convention because she never actually contacted anyone? Or maybe she forgot about the major hurricane barreling toward the Gulf Coast on the eve of the Republican National Convention? Or maybe she didn’t really want to be around a group of conservative Americans in the first place?&#8230;Can Ms. Zuckerberg tell us what the Democratic National Convention did with Facebook&#8211;aside from pet their enlarged egos and take them to glitzy parties with the Hollywood elite&#8211;that Republican National Convention planners didn’t? I guess next time we won’t make the mistake of letting the business of nominating our Presidential candidate get in the way of the folks at Facebook being treated like rock stars. Apologies to Facebook. Our bad.</p>
<p>&#8211;<a href="http://www.insidefacebook.com/2009/05/29/why-isnt-the-republican-party-more-interested-in-facebook/comment-page-1/#comment-22862">Matt Burns, director of communications for the 2008 Republican National Convention</a></p></blockquote>
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		<title>No Market Seen for Guitar Hero "Bronfman" Edition</title>
		<link>http://digitaldaily.allthingsd.com/20080807/bronfman-2/</link>
		<comments>http://digitaldaily.allthingsd.com/20080807/bronfman-2/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 22:40:42 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Edgar Bronfman Jr.]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[interactivity]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[licensing fee]]></category>
		<category><![CDATA[MP3 player]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[Rock Star]]></category>
		<category><![CDATA[video game]]></category>
		<category><![CDATA[Warner Music Group]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=3053</guid>
		<description><![CDATA[It wasn’t very long ago that Warner Music Group boss Edgar Bronfman Jr. was demanding a share of Apple’s iPod revenue and calling for mandatory peer-to-peer filtering and taxes on recordable media and MP3 players. So to hear him calling for higher royalties from video games like Guitar Hero and Rock Star isn’t all that surprising.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/08/guitar-hero-bronfman.jpg" alt="" title="guitar-hero-bronfman" width="200" height="150" class="alignright size-full wp-image-3057" />It wasn’t very long ago that Warner Music Group boss Edgar Bronfman Jr. was demanding a share of Apple’s iPod revenue and calling for <a href="http://digitaldaily.allthingsd.com/20071114/bronfman/">mandatory peer-to-peer filtering and taxes on recordable media and MP3 players</a>. So to hear him calling for higher royalties from video games like Guitar Hero and Rock Star isn&#8217;t all that surprising. Because, according to Bronfman, <a href="http://www.reuters.com/article/marketsNews/idUSWEN736120080807">the success of those games is predicated entirely on Warner&#8217;s music</a>.</p>
<p>“The amount being paid to the music industry, even though their games are entirely dependent on the content we own and control, is far too small,” <a href="http://www.ft.com/cms/s/0/ca3f1b84-64a4-11dd-af61-0000779fd18c.html">Bronfman said</a> during an earnings call today. &#8220;<a href="http://www.forbes.com/feeds/ap/2008/08/07/ap5302140.html">There is what I would call a very paltry licensing fee per song</a>. &#8230;  I think the industry as a whole needs to take a very different look at this business and participate more fully and in a much more partnership way. And if that does not become the case, as far as Warner Music is concerned, we will not license to those games.&#8221;</p>
<p>Leaving aside, for a moment, the question of why Warner (WMG) agreed to a royalty scheme it apparently finds unappealing, you&#8217;ve got to wonder why the company persists in lambasting these new media that so obviously invigorate the industry and promote its music. And beyond that, you&#8217;ve got to wonder why Warner is doing it at a time when <a href="http://www.metallica.com/index.asp?item=601007">games like Guitar Hero and Rock Star are clearly becoming viable distribution outlets</a>.  </p>
<p>Of course, we already know the answer. Bronfman himself gave it to us in a speech last year. &#8220;We used to fool ourselves,&#8221; <a href="http://www.pcpro.co.uk/macuser/news/138990/music-boss-we-were-wrong-to-go-to-war-with-consumers.html">he said</a>. &#8220;We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find, and as a result, of course, consumers won.&#8221;</p>
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