Sirius XM Radio’s financial position is improving. Sadly, the same cannot be said for its subscribership. Reporting earnings this morning, the company broke even in its third quarter. Good news, but it was tempered with a bit of bad. Because Sirius’s subscriber growth is slowing.
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It has been about two years since Apple last released a major firmware update for its Apple TV platform, so the release of Apple TV 3.0 today will come as welcome news to those who own the device. 3.0 is largely as rumored: Adding support for both iTunes LP and iTunes Extras.
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Though it was eagerly anticipated by the industry and Sirius subscribers, the satellite radio provider never expected that much from its new iPhone app. During a call with analysts Thursday, CEO Mel Karmazin said the app was intended more as a means of tempering subscriber churn than a means of driving new subscriptions.
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If you thought the decline in subscribers posted by Sirius XM Radio in its first quarter was ugly, you ain’t seen nothing yet. With the souring economy weighing heavy on the auto industry–a mainstay of Sirius’s business–and partner Chrysler navigating bankruptcy, the struggling company is bracing itself for continued subscriber losses in its second quarter.
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With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.
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Well, what do you know? Sirius CEO Mel Karmazin pulled it off: At the satellite radio outfit’s shareholder meeting today, a proposal to enact a reverse stock split and another to increase the number of authorized shares of Sirius XM common stock from 4,500,000,000 to 8,000,000,000 passed.
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If the Save Sirius coalition hopes to fulfill its eponymous mandate, it may have to do so by other than legal means. Because its lawsuit against Sirius XM has been dismissed.
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Talk about life imitating The Onion … Apparently the recording industry’s institutional memory is about as solid as its crumbling business model. As recently as 2007 it was paying radio stations to play its music. Today, it’s accusing them of pirating it.
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Good thing Forrester doesn’t run Apple, because if it did the company would be well on its way to insolvency. In an astonishingly unimaginative report called “The Future of Apple Inc.,” Forrester attempts to divine the products Apple will be peddling 5 years from now.
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