Digital Daily » prize

New From Microsoft: Live Search SearchGimmick!

John Paczkowski — Wed, 01 Oct 2008 16:52:52 +0000

Microsoft’s Live Search Cashback–“The Search That Pays You Back!”–must have had at least some short-term positive effect on Microsoft’s search business because the company is augmenting it with another rewards program. Now, in addition to receiving Cashback rebates on certain purchases of products found through Microsoft’s live.com Web search, users can win prizes as well. The company’s new SearchPerks rewards program awards Live Search users points for every Live Search query. And those points can later be redeemed for prizes like ringtones and Xbox games, or donated to charity.

Quite a gimmick, though Live Search Senior Director Frederick Savoye says SearchPerks, like Cashback, is actually part of Microsoft’s (MSFT) grand plan to “innovate the [search] business model.” If that’s so, the company might want to rethink it. Because Cashback really hasn’t done much to bolster Microsoft’s laggard search service, which remains a very distant third in the search market. According to Nielsen Online’s MegaView search ranking for August, searches on MSN/Windows Live declined 23.8 percent year-over-year. Its August 2008 share of the search market: 10.7 percent.

A 23.8 percent YoY fall in searches doesn’t seem like much of an innovation to the search business model. And with its search market share in decline, Microsoft clearly needs something more than a steady stream of gimmicks to stem the bleeding. Said Collins Stewart Internet analyst Sandeep Aggarwal: “Internal initiatives at [Microsoft] need time to lift off and prove their merit, but sooner or later the company will have to face the realities and decide again if a combination with [Yahoo] can speed the process.”

Big BI Buy for Big Blue

John Paczkowski — Mon, 12 Nov 2007 18:00:08 +0000

[ See post to watch video ]

Does Android Dream of Developer Sheep?

John Paczkowski — Mon, 12 Nov 2007 16:59:03 +0000

Odd, isn’t it, that Google will award up to $30 million in prize money to anyone able to land a privately funded spacecraft on the moon, but it’s willing to pony up just $10 million to spur interest in development of its new Android platform for mobile devices. Apparently Google’s dominion over space figures higher on the list of company priorities than its dominion over the mobile market.

This morning, Google’s Open Handset Alliance released the Android Software Development Kit in concert with the Android Developer Challenge, a contest that will see Google doling out $10 million in prize money to programmers able to create workable applications for the platform.

“We’ve built some interesting applications for Android but the best applications are not here yet and that’s because they’re going to be written by developers,” Google co-founder Sergey Brin said in a statement. “We’d like to reward these developers and recognize them as much as possible.”

Cash prizes will range from $25,000 to $275,000. Half of the $10 million will be awarded for entries submitted between Jan. 2 and March 3 of next year. The other $5 million will be distributed in a second round that will start after the first Android-based phones arrive at market in the second half of 2008.

Android is built on a Linux 2.6 kernel and supports multitouch interaction, which means we’ll likely be seeing quite a bit of creativity on the platform.