The official price of Palm’s new Pixi smartphone is $99.95, but Wal-Mart is now offering the handset for $24.99 with a two-year contract, as is Amazon. That’s a 75 percent price cut. Staggering, considering the Pixi arrived at market just four days ago.
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For Palm, 2010 will be a year of channel expansion, with its new webOS handsets coming to more carriers. Top among them, Verizon, which has been rumored to be getting a device “like the Palm Pre” since Palm launched it. In a research note to investors today, Kaufman Bros. analyst Shaw Wu says a Palm smartphone from Verizon is pretty much inevitable.
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Palm shares are trading higher today, bolstered by anticipation of the Nov. 15 launch of the Pixi, the company’s second webOS handset, and by some silly rumors about a potential takeover by Nokia. Does the company really need another software platform to add to Symbian, Maemo and Qt? C’mon.
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In preparation for the official launch of its new Pixi handset, Palm is rolling out a new ad campaign. It’s something of a departure from the ads the company used to tout the Pre, trading their alleged “ethereal beauty” and I-Am-The-White-Witch-of-Narnia-FEAR-ME spokeswoman for a more forthright pitch involving a crowd of friendly-looking hipsters enjoying a new “Alvin and the Chipmunks” mashup.
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The Pixi, the Palm Pre’s diminutive smart-phone sibling, arrives at market a few days from now (Nov. 15), and despite some potential pricing confusion with the Pre, analysts expect it to be another catalyst for the company’s comeback. In a note to clients today, Bank of America/Merrill Lynch analyst Vivek Arya said Palm is well-poised for growth in 2010.
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With a handful of new Android handsets arriving at market in the coming weeks, including Motorola’s much anticipated Droid, Palm’s prospects for blowout winter holiday sales are dimming. Earlier this week, analysts at Citigroup and CL King voiced their concerns about the company in the wake of another ugly quarter from carrier partner Sprint. Now, Standard & Poor’s is doing so as well.
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With Palm’s shares up more than 900 percent since January, they were destined to suffer a correction someday. And now it seems that day has finally come. Shares in the handset maker fell some 23 percent last week amid concerns about increased competition from Google’s Android operating system, which is being rolled out on a number of devices at a variety of carriers, including Palm partner Sprint.
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The Palm Pre may have been the most successful handset rollout in Sprint’s history, but it hasn’t stopped the carrier from hemorrhaging customers in the months following its launch.
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When Apple said it does not support iTunes integration with third-party digital media players, it meant it. With iTunes 9.0.2, it has once again disabled the Palm Pre’s ability to synch with the media software.
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Verizon uncrated its latest iPhone challenger Wednesday morning, introducing the new $199 Motorola Droid, and it already has analysts buzzing about the life it may breathe back into Motorola, whose share of the phone market dropped by nearly half in the second quarter from 10 percent a year earlier.
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The Pixi, Palm’s second webOS-powered smart phone, finally has a price and a U.S. street date. This morning, Sprint said the device will arrive at market Nov. 15. Price: $99.99 with a two-year contract and after $150 in rebates. Not the most aggressive of prices considering that Amazon is currently offering the Pre, Pixi’s elder sibling, for $99 with two-year contract as well.
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Some 740 billion text messages were sent in the first half of 2009 in the U.S. This according to the CTIA’s semiannual wireless industry survey, which helpfully breaks down that astonishing figure to an even more astonishing 4.1 billion texts per day. That’s about double the number sent during the same period last year.
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Oh, it’s really on now. This morning Palm announced webOS 1.2.1, another point release to its new webOS platform that restores media synchronization with the latest version of Apple’s iTunes (9.0.1). Moreover, the company has gone the extra step of extending that synchronization feature to photos.
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No wonder Microsoft CEO Steve Ballmer is so dismayed by the company’s Windows Mobile division: Most Windows Mobile users aren’t even aware their phones run it. In fact, according to the CFI Group, WinMo has such poor brand recognition that it was forced to group it in the “Other” category in its Smartphone Satisfaction Survey.
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