Microsoft may have gotten the jump on Google when its Bing search engine became the first to allow users to search Twitter in real time, but that victory is largely an empty one. Because while being first is generating quite a bit of attention for Bing–which is, for once, leading search innovation instead of following Google’s–that’s about all it’s good for now.
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Apple appears to have a particular affinity for the unwritten no-poaching agreements said to be so popular among the nation’s biggest tech companies. Earlier this summer, the New York Times reported that Apple may have quietly negotiated an agreement with Google not to hire away each other’s top talent. Now, Bloomberg claims that the company attempted to win a similar commitment from Palm, but was rebuffed.
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Palm has added another Apple alum to its employee roster. Jeff Zwerner, who did stints at Apple as both senior art director and creative director for packaging, has signed on at Palm as senior vice president of brand design.
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“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.
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June 8. That’s the day Apple’s World Wide Developers Conference kicks off and the day the company is expected to uncrate its next-generation iPhone. Could it also be the day after Palm rolls out its new Pre handset? The latest rumors suggest it is, positing June 7 as one of the release windows for the Pre and noting that the company is casting a viral video campaign slated to run through that month as well. It’s an intriguing thought, but would Palm really do such a thing?
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OK. So maybe there’s something to these Apple/Verizon rumors after all. Shadowy “people familiar with the matter” tell BusinessWeek the two companies are discussing a distribution deal that would see two new devices added to Verizon’s mobile devices line-up: the first, a sort of “iPhone lite” handset, the second a hi-definition media tablet.
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What an ugly week for the digital GOP. First, John McCain’s domestic policy adviser conjures up a PR disaster by crediting the senator with the development of the Blackberry–odd, since McCain’s not exactly a digital native. Then former Hewlett-Packard CEO Carly Fiorina says U.S. vice presidential candidate Sarah Palin’s not qualified to run HP. And now, Palin’s Yahoo email account has been hacked and its contents published to Wikileaks. What an astonishingly tech-savvy presidential ticket.
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