If the latest sales data are any indication, the videogame industry may be headed for a rough holiday season. NPD Group reports that revenue from consoles and software plummeted during October, falling 16.4 percent from September and 19 percent year-over-year. It was the industry’s seventh consecutive monthly decline.
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So much for Xbox 360’s game console exclusivity on Netflix streaming. This morning, the DVD-by-mail pioneer said that beginning sometime next month, owners of Sony’s PlayStation 3 game consoles will be able to stream movies and TV shows from Netflix.
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Who will win the gaming console price war of 2009? Consumers. Two weeks after Sony lowered the price of the PlayStation 3 to $299 from $399, Microsoft did the same for the Xbox 360 Elite, slashing $100 off the price of the console. In addition, the company cut the price of its now discontinued Xbox 360 Pro console by $50 to $249.99, while supplies last.
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The PlayStation 3 price cut is a rumor no longer. Hoping to bolster sales in advance of the holiday shopping season, Sony Tuesday announced a new slimmer verison of the game console and slashed $100 off its price.
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“[If the price were any lower] I’d lose money on every PlayStation I make.” So said Sony CEO Sir Howard Stringer last month. And while that remark might seem to preclude a price cut on the PlayStation 3, a price cut might be exactly what we get come tomorrow.
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Is the Wii juggernaut finally slowing? Perhaps. In March, Japanese sales of Nintendo’s wildly popular game console fell below those of rival Sony’s PlayStation 3 for the first time.
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In a month when some 533,000 jobs were lost nationwide, Americans bought an astonishing amount of videogame paraphernalia–$2.91 billion worth, according to market research outfit NPD Group. That’s a 10 percent increase over November 2007. Said NPD analyst Anita Frazier, “With $16 billion realized for the year so far through November, the industry is still on pace to achieve total year revenue of $22 billion in the U.S.”
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Now that Sony has completed its transformation from disruptive innovator to struggling consumer electronics player, it’s embarking on its next big corporate makeover: reinvention as “a global provider of networked consumer electronics and entertainment.” And so it’s begun offering a video-downloading service for its PlayStation 3 videogame console.
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