AT&T reports third-quarter earnings Thursday and by all accounts, they should be strong enough, thanks to the sheer size of the company’s footprint and, of course, its exclusive carrier rights to the iPhone.
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Sprint effectively lowered the price of the Palm Pre today to $99 for new customers only, offering a $100 service credit to those who port their numbers over from another carrier. To be eligible for the promotion, customers must purchase the Pre along with a two-year service agreement and abandon their current carriers. UPDATE: Sprint has cancelled the offer. You’ll find further details, here.
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Though it got off to a slow start, Palm’s App Catalog is slowly evolving into the ecosystem for which the company had hoped. It recently surpassed four million downloads and is poised for a bit of a growth spurt now that more applications have begun to appear on its virtual shelves. Indeed, in the last week, the number of applications available for the Pre increased by 40 percent to 58.
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Another point worth pulling out from Piper Jaffray analyst Gene Munster’s recent research note about Apple, this one regarding AT&T’s iPhone-exclusivity deal: Munster doesn’t see it lasting much beyond this year.
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A renewed advertising push for the Palm Pre and an increase in the number of applications available for it haven’t done much for the device’s sales. According to Pali Research analyst Walter Piecyk, weekly Pre sales are holding steady in the mid-20,000 range at which they stabilized a few weeks back. One way for Sprint to spur sales, says Piecyk: Cut the price of the Pre to $99, or even 99 cents
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Good thing Palm withdrew investor Roger McNamee’s your-next-iPhone-will-be-a-Pre claim because there obviously wasn’t much truth to it. If there was, well, there would have been a massive rush on Pres nationwide this past month. And that clearly didn’t happen.
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Now this is just getting silly. Pali Research says sales of the Palm Pre are slowing. RBC’s Mike Abramsky says they aren’t and claims 325,000 to 375,000 have been sold to date, ahead of his expectations. Jesup and Lamont analyst Kevin Dede says the device is plagued by high exchange/return rates of potentially 40 percent. Abramsky says it’s more likely between two and three percent. Who’s right? Who cares?
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Sprint best step up its marketing efforts for the Pre because according to Pali Research, demand for Palm’s new device is slowing, and quickly. During the week ending June 26, Pali estimates that Sprint sold 50,000-60,000 Pre handsets. In the weeks that followed, it sold “less than 40,000,” and then, “over 30,000”–again, according to Pali. Now the research outfit says sales have declined by another 5,000 units.
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Reporting better-than-expected second-quarter earnings this morning, AT&T said it activated 2.4 million iPhone accounts–35 percent of them for new customers.
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There’s no question that AT&T’s iPhone-exclusivity deal has been a strategic coup for the carrier. Since its debut in 2007, the device has drawn millions of new customers to the company and done much to revitalize its brand. But the carrier’s deal with Apple won’t last forever, and as soon as it expires, the telecommunications giant will face slowing growth and worse, defections.
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Are sales of the Pre slowing or not? Without official numbers from Palm or Sprint, it’s nearly impossible to tell. But that hasn’t stopped analysts from taking a stab at it. Earlier this week, Pali research claimed Pre sales were tapering off. Now Pacific Crest is saying they remain “robust.”
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Post-Pre launch, Palm may be, in the words of CEO Jon Rubinstein, “exactly where we hoped we would be.” But how long the company will stay there is an open question. Because according to Pali Research, Pre sales slowed again last week.
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Palm seems to have satiated pent-up early demand for its new Pre smartphone, constrained supplies be damned. In a pair of investor notes issued today, analysts at Pali Research and JP Morgan say that sales of the Pre have tapered off to a point where supply and demand are roughly in parity.
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Lousy historical analogies aside, Time Warner CEO Dick Parsons’s ill-conceived comment in early May on the current media landscape (in which he compared Google to Custer) was in some ways an apt one. After all, one could say that Time Warner has long been an organization with “too many chiefs and not enough Indians.” Too many working parts, too, according to some who’d like to see the company sell off a few.
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