If the old media advertising economy is in the toilet, then its new media counterpart is sitting atop it. According to figures compiled by the Interactive Advertising Bureau, spending on Internet advertising in 2007 rose to $21.2 billion, up 26 percent from the prior year.
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“The Stars’ Address is CBS.” And now it’s CNET Networks’ as well. CBS this morning said it agreed to buy the Internet news and entertainment company for $1.8-billion in cash. The deal values CNET at about $11.50 per share–a 44.6% premium to yesterday’s closing price of $7.95. That’s $.50 more than the $11 Jana Partners, the investment management firm plotting a proxy fight for control of the company’s board, had hoped to squeeze out of CNET, so presumably even dissident investors are glad to see CBS stepping in here.
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