Digital Daily » OS

The Apple Tablet Is Delayed? So What?

John Paczkowski — Fri, 20 Nov 2009 01:00:14 +0000

Apple has reportedly decided to postpone the launch of its rumored tablet/slate until the second half of 2010. That’s the latest rumor from the occasionally reliable Digitimes, which claims that the device’s original March 2010 debut target became untenable after some component changes.

The report, should it prove true, will no doubt be a disappointment to overanxious tabletites awaiting the mysterious device’s arrival, but really, that’s immaterial to Apple (AAPL). In the end, a six-month delay is simply six more months of rumor and speculation with which to build the bonfire of publicity that will erupt when (and if) the tablet/slate arrives.

Moreover, the tablet market is a nascent one; it’s not as if Apple is losing market share to its rivals by delaying entry. It’s best, then, for the company to take it’s time and uncrate the tablet/slate when confident that it has everything right. As Piper Jaffray analyst Gene Munster wrote in a research note to investors Thursday, “the exact timing is irrelevant given Street models do not currently reflect the tablet, expectations for actual units in 2010 are low, and investors focus is more on whether the tablet is real and less on timing.”

Munster, it’s worth noting, envisions Apple’s tablet/slate as a $500-700 device about three times the size of the iPod touch.

“We expect the tablet hardware to be similar to an iPod touch but larger; we expect the key differentiator of the device to be its software,” Munster writes. “While there are several options ranging from a touch screen Mac OS X to an iPhone-like OS, we expect the tablet to be driven by a new version of Apple’s iPhone OS that runs a new category of larger apps alongside all the current apps from the App Store. We believe Apple’s tablet would compete well in the netbook category even though it would not be a netbook.”

Google's Chrome OS: "It Just Works"

John Paczkowski — Thu, 19 Nov 2009 17:51:03 +0000

Speaking at Microsoft’s Worldwide Partner Conference in New Orleans this past July, Microsoft CEO Steve Ballmer said of Google’s forthcoming Chrome OS, “Who knows what this thing is?”

Today, he found out. The operating system, a direct challenge to Microsoft Windows, was on display at a media gathering at the Google HQ this morning.

Sundar Pichai, vice president of product management, and Matthew Papakipos, engineering director for Google Chrome OS, presided over the event, which the company described as a “technical announcement.”

That meant that Google (GOOG) was not releasing a beta of the operating system this week, as had been rumored.

That said, it was an overview of Chrome, as well as Google’s plans for its launch in 2010, so let the Chrome OS liveblogging begin:

There will be no beta today. Pichai says Google is still a year away from an official launch. However, the company is making the code available today.
Pichai says that a year after launch, the Chrome browser has some 40 millions users. He boasts about the browser’s speed, noting that it handles Javascript 39 times faster than Microsoft’s (MSFT) Internet Explorer. There will be three more big Chrome announcements sometime in the future: Chrome for Mac, Chrome for Linux and the debut of Chrome Extensions.
Google’s goal is to ensure that Web applications function as well as desktop apps. Pichai says that the company is figuring out a way for Web apps to safely take advantage of the operating system in the way desktop apps do. A few examples: Graphics, video/audio applications, real-time communication, notification and local storage.

“By 2010 we expect to have all these things built into Chrome,” Pichai adds.
The advent of Chrome coincides with a perfect storm of converging trends, Pichai says, noting the tremendous popularity of netbooks during the recession, the growing acceptance of cloud apps and the rapid innovation in mobile devices. Smartphones are becoming more like laptops, Pichai adds, and laptops are becoming more like smartphones. Is there a better level of computing available for these devices?

There is, according to Pichai, and Google believes it is Chrome OS.
Among Chrome OS’s advantages, Pichai says: Speed, simplicity and security. Every application will be a Web application. There will be no desktop apps. Chrome OS is essentially a browser with a few modifications. All data in the Chrome OS resides in the cloud. Pichai: “We want all of personal computing to work that way….If I lose my Chrome machine, I should be able to go out, buy a new [one] and re-create my previous computing experience easily.”

Chrome OS will run completely inside the browser security model, he adds, noting that security is one of Google’s top priorities along with speed. “Turning on a PC should be like turning on your TV,” he says.
Chrome OS is very similar in appearance to the Chrome browser. “Chrome OS is Chrome,” says Pichai. Google made it look like a browser, because the browser is familiar.
And indeed, Chrome OS does look quite a bit like a browser. Multiple apps load into tabs, for example. It also features “Panels,” which Pichai describes as persistent lightweight windows. “All Chrome data resides in the cloud. Anything you put in the machine is immediately available to you anywhere.”
As netbooks become more advanced and battery life improves, they will evolve into entertainment devices, says Pichai, who notes that via Google Books, a netbook can become an e-reader, and, through YouTube, a video device.
A quick demo of the user interface, which seems very simple and intuitive. “It just works,” says Pichai in an unintentional nod to Apple (AAPL).

An interesting remark: Anyone who writes an app for the Web has written an app for Chrome, says Pichai, joking that Microsoft is already developing for it.
Speed, simplicity and security, says Pichai. We’re trying to make the computing experience delightful.

With that, Pichai hands the stage over to Engineering Director Matt Papakipos.

Papakipos, too, offers the “we want to make computing delightful” sound byte and notes once again that turning on the PC should be like turning on the TV.
Chrome OS eliminates the bootloader, auto-launching the browser. The OS also auto-updates itself, making sure that it’s always current with security patches, etc. Everything from the firmware to the kernel is secured with a cryptographic signature to ensure a secure boot. In the event malware is detected, the system repairs itself automatically.
The basic application security protocol for current operating systems allows apps the same privileges as the user. This presents obvious security issues. Whenever you install a new app, you’re taking a risk, says Papakipos.

But Web applications like those that Chrome OS use, are different. They are Web apps, so they don’t have system-level privileges. Additionally, all apps run in secured sandboxes that are separate from one other and from the OS. Finally, all apps must be signed and verified before each use.
In terms of file systems, Chrome’s is locked down. It’s a read-only root-file system, obviously quite different from other operating systems. All user data are encrypted and synched to the cloud. Essentially, Google uses the PC for caching. Again, if you should lose your machine, you buy a new one, fire it up and it synchs with the cloud, restoring your previous computing experience.
How will Google bring Chrome OS to market? The company is working with vendors to specify reference hardware. You cannot download and install Chrome on just any device, you will have to purchase a Chrome device. Google is looking at a launch window of late 2010, before the holidays.
Google sounds very concerned about the end-user Chrome OS experience. Pichai says the company wants to ensure that the displays, keyboard, etc., on the netbooks that run Chrome are robust and easy to use.
Pichai wraps things up, but before the Q&A, we’re shown a short explanatory video. “The first thing I want to do when I fire up my computer is browse the Internet….If there isn’t any Internet, I might not even use my computer….What if when you pressed on, your PC turned on, what if your operating system was more like a Web browser…what if it was a browser?…Chrome OS is a totally rethought computer that lets you focus on the Internet, which is what most of use our computers for these days anyway.”

Q&A

At this point, Pichai opens the event to questions:

If you’re specifying hardware components, do you must have an idea of what they’ll cost?

A: We expect Chrome netbooks to be in the price range of what people have come to expect….We are not specifying a price target. Price will be determined at the OEM level.

Will the APIs support W3C standards?

A: We’re working very closely with the W3C to standardize as much as we can….In general, we want to see everything standardized across multiple browsers.

Will there be an application store?

A: The Web offers hundreds of millions of applications. Our job is to make people aware of them.

What about desktop applications that are not available on the Web?

A: We expect most of our users to have a second machine at home….Chrome OS is about a delightful experience on the Web….If you’re a lawyer spending your entire day on contracts, etc., this is not the machine for you.

Will you support Microsoft Silverlight?

A: In the case of certain selection plug-ins, we are working to integrate them. No comment beyond that.

Since Chrome is open source, could people build their own variations?

A: Yes. We expect people will do many interesting things with it.

Do you see Chrome running on laptops or desktops?

A: We’re initially focused on netbook-like form factors–clamshells, etc. That said, the OS is being developed to work on other devices.

Is there any level of offline access? What happens when I’m on a plane and don’t want to pay for Wi-Fi?

A: Chrome devices are primarily intended to be Internet-connected. That said, it will have some caching abilities so, for example, you could play a game offline.

Virtualization?

A: Yes. You could run Chrome today on a virtual machine.

Are you working with outfits like Adobe to, say, build a Web-friendly version of Photoshop?

A: We’re very excited by things like Photoshop on the Web and we’re working hard to make that possible.

Will Android apps work on Chrome? Are there plans for third-party apps?

A: [Pichai dodges this one.] If it’s a Web app, it will work on Chrome. The Web works very, very well for our purposes.

Will Chrome work on both X86 and ARM?

A: Yes.

Is there a direct business model for Chrome OS or is this another variation of the-more-people-that-use-the-Web-the-better-for-Google?

A: We are working with partners. No plans for advertising. That said, Pichai notes again that anything that runs on the Web will run on Chrome. And of course, AdWords does, indeed, run on the Web.

[Sergey Brin joins the Q&A]

Do you want Android Apps to run on Chrome?

A: We are focused on creating the use case in which everything is a Web application, but hopefully we can do more in the future.

How does Chrome handle peripherals? Can it print?

A: Most keyboards, cameras, phones, etc., will work. In terms of printing…yes, Chrome OS will print and we’re working hard to make that possible.

What is Chrome’s strategic position for Google?

A: [Brin]: Call us dumb businessmen, but we really focus on user needs rather than focus on business strategies. We believe that the Web platform is a much simpler way of computing for individuals to use, and that’s a very important need in the market right now. That’s what we’re trying to fulfill.

What Did Apple Want With AdMob?

John Paczkowski — Mon, 16 Nov 2009 15:04:37 +0000

Before AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company.

Odd to learn that Apple (AAPL) was considering such a move. After all, advertising isn’t exactly one of its core businesses, though it might have become one had it managed to buy AdMob, which is one of the largest sellers of advertisements on the iPhone.

“If a lot of traffic goes through my devices, why can’t I become the middleman that serves ads against that inventory?” said IDC analyst Karsten Weide. “AdMob would have allowed them to do that quickly.”

Indeed. If that’s what Apple wanted. And perhaps the company is interested in expanding into online advertising, as this “Advertising in Operating System” patent seems to suggest.

That said, it’s equally conceivable that Apple met with AdMob hoping to temper Google’s (GOOG) fast-expanding footprint in the mobile space and on the iPhone. With the acquisition of AdMob, the search sovereign is now the Internet’s largest mobile advertising company, with a dominant presence on the iPhone and any handset running its Android OS. Perhaps Apple’s intent was simply to make this a more costly endeavor for Google. But perhaps it was something more.

Dellephone: China Mobile, Claro and Then, AT&T?

John Paczkowski — Fri, 13 Nov 2009 16:22:59 +0000

After nearly three years of rumor and speculation, Dell is finally entering the smartphone market–in China and Brazil. Later this month, China Mobile and Brazil’s Claro will begin selling the company’s Mini 3, a handset designed around Google’s (GOOG) Android mobile operating system.

Why China and Brazil? Well, for one thing, they are developing markets. For another, Dell (DELL) already has partners there.

“Besides size (China Mobile has over 500 million subscribers, and Claro serves more than 42 million), we have existing telecom partnerships with them,” Dell blogger Lionel Menchaca said in a post. “Back in April, we were the first to embed China Mobile’s technology into our Mini 10 netbook. And if you’ve been watching, you know Dell has agreements with lots of other providers like Vodafone in Europe, Australia and New Zealand. We’ve partnered with AT&T and Verizon in the United States to offer mobile broadband on different products, and we have agreements with other carriers in Asia.”

Interesting. Presumably this means we’ll see the Mini rolled out in short order in these other countries as well. As you may recall, Dell was rumored to be building an Android handset for AT&T (T) in early October.

Windows 7: Does the Wow Start Now?

John Paczkowski — Thu, 22 Oct 2009 18:00:28 +0000

[ See post to watch video ]

Best Thing About Windows 7? It's Not Vista.

John Paczkowski — Thu, 22 Oct 2009 15:55:41 +0000

“I’m Steve Ballmer, and I’m a Windows 7 PC.”

With those words, spoken at a big company event in New York City (see video below), the Microsoft CEO launched the newest version of Windows, the one he hopes will regain the customer goodwill lost with its predecessor, Vista. There’s no question that the stakes are particularly high this time around. Vista was widely maligned as mediocre, and Microsoft (MSFT) needs something to reverse three quarters of declining Windows sales.

By most accounts, Windows 7 fits that bill. Reviews of the new operating system have been largely positive, calling it faster, more secure and easier to use that its predecessors. Our own Walt Mossberg describes it as “the best version of Windows Microsoft has produced…a boost to productivity and a pleasure to use.” Quite an endorsement, but one that was hard won. According to Microsoft, more than eight million people participated in the Windows 7 beta program–more than for any Microsoft beta program ever.

In any event, if any OS has a shot at succeeding Windows XP as the world’s most ubiquitous operating system, it’s Windows 7. “I think Windows 7 will be the biggest, one of the biggest, products to hit the tech industry this year,” Ballmer told CNBC. “Just because Windows is used on about one billion computers around the planet. There’ll be another 300 million machines that ship this year, and the diversity of PCs that ship with Windows 7, the simplicity that Windows 7 brings–I think it’s a pretty banner year.”

Oh, Snow Leopard Frees Up Disk Space All Right

John Paczkowski — Tue, 13 Oct 2009 16:00:08 +0000

Apple has finally acknowledged that a bug in its new Snow Leopard operating system can, on rare occasions, result in a catastrophic loss of data. The glitch, which first surfaced in support forums in early September, is triggered by logging in and out of a guest account and wipes the main user account of all data.

“When I logged into my MacBook Pro this morning, it was as if I had logged into my Guest Account and not my standard user profile,” one Snow Leopard user explained in Apple’s Support Discussions. “No icons on the desktop, the desktop wallpaper was the default ‘space’ photo and not the one I had assigned, no documents in the docs folder, apps behaved as if I’d never opened them before.”

Clearly, this is not what Apple (AAPL) meant when it claimed the OS would free up as much as seven gigs of space upon installation.

Obviously, this is a nasty flaw, and it’s a pity it has taken Apple this long to cop to it. But it has and, as the company told News.com yesterday, a remedy should be forthcoming. Said an Apple rep: “We are aware of the issue, which occurs only in extremely rare cases, and we are working on a fix.”

Dellephone Headed to AT&T

John Paczkowski — Wed, 07 Oct 2009 19:26:36 +0000

Gartner (IT) analyst Ken Dulaney says Google’s Android OS will claim 14 percent of the global smart-phone market by 2012, putting it ahead of Apple’s (AAPL) iPhone but behind Symbian, which currently runs on about half of all smart phones.

While this might seem optimistic for an OS that is found on less than two percent of all smart phones today, it’s not entirely unreasonable given the distribution deals Google (GOOG) has been lining up. Yesterday, the search giant announced a deal to bring Android-based devices to Verizon Wireless (VZ). Now comes word that Dell (DELL) is building an Android handset for AT&T (T). People briefed on the companies’ plans tell The Wall Street Journal that the device is similar to the one the PC marker has been showing off in China and is scheduled to hit the market sometime in early 2010.

PREVIOUSLY:

[Image Credit: mobile.163.com]

AT&T to Allow Telephony Apps on 3G Network

John Paczkowski — Tue, 06 Oct 2009 20:44:13 +0000

It has taken far too long, but AT&T has finally warmed to the the idea of voice-over-Internet services on its wireless network. On Tuesday afternoon, the carrier opened its 3G network to telephony apps, ending a restriction that had limited them to Wi-Fi. The change means that iPhone users can now use Skype and, presumably, Google Voice–if Apple (AAPL) ever approves it–on AT&T’s (T) network.

“iPhone is an innovative device that dramatically changed the game in wireless when it was introduced just two years ago,” AT&T Mobility and Consumer Markets chief Ralph de la Vega said in a statement. “Today’s decision was made after evaluating our customers’ expectations and use of the device compared to dozens of others we offer.”

It was also doubtless made after evaluating Verizon’s (VZ) announcement this morning that it will begin offering phones running Google’s (GOOG) Android OS and its Google Voice app in a matter of weeks. I’m sure that Federal Communications Commission investigation was “evaluated” as well.

Anyway, good news for consumers–assuming AT&T’s network can handle the additional strain, which is anything but a sure thing at this point.

UPDATE: The VoIP community was quick to congratulate AT&T for the move. “All of us at Skype applaud today’s announcement by AT&T (in an FCC filing to be published shortly) that it’ll open up its 3G network to Internet calling applications such as Skype,” Skype CEO Josh Silverman wrote in a post to the company blog. “It’s the right step for AT&T, Apple, millions of mobile Skype users and the Internet itself. Nonetheless, the positive actions of one company are no substitute for a government policy that protects openness and benefits consumers. We’re all looking forward to further developments that will let people use Skype on any device, on any network.”

Windows Mobile 6.5 Slightly Less Unmemorable Than Predecessor

John Paczkowski — Tue, 06 Oct 2009 15:50:46 +0000

The majority of Windows Mobile users have no idea what operating system is running on their phones, a recent survey from the CFI Group found. Microsoft is hoping to change that with the release of Windows Mobile 6.5 and the opening of Windows Mobile Marketplace, its long-awaited answer to Apple’s (AAPL) iTunes App Store.

Both debuted this morning, along with a Web-based storage and media-sharing service called My Phone. And while they’re certainly better than Microsoft’s offerings to date, the market seems unimpressed. Said Gartner (IT) analyst Carolina Milanesi: “There is nothing in this version that makes drastic changes that will get people to choose Windows who didn’t before.”

And, indeed, that appears to be the case. WinMo 6.5 is very clearly a stopgap on the path to 7.0, which is to be released next year. “Windows Mobile 6.5 isn’t just a letdown–it barely seems done,” Gizmodo’s John Herman complains, adding that its underpinnings reveal “an OS that hasn’t been fundamentally changed in years, and which bears a strong resemblance to Windows Mobile 6.1, and a startlingly not-weak resemblance to PocketPC.”

A startlingly not-weak resemblance to PocketPC. Not the comparison Microsoft (MSFT) was hoping for, I’m sure, especially given the OS’s decidedly flashier competition. But likely about all we could expect when even the company’s own executives are saying privately and publicly that they wish the OS was further along.

So 6.5 is really just a placeholder to keep Microsoft in the game–and just barely. As Windows Mobile Senior Product Manager Greg Sullivan told TechFlash, “It’s not the destination for us, by any stretch of the imagination, it’s a step along the way.”

MOTOBLUNDR?

John Paczkowski — Tue, 29 Sep 2009 21:42:28 +0000

The Cliq, Motorola’s (MOT) first phone based on Google’s (GOOG) Android operating system, is headed to market and will arrive there Nov. 2. Sales to existing customers will begin Oct. 19 and open to the general public Nov. 4.

T-Mobile USA has priced the handset at $199 with a two-year contract, which seems a bit dear considering you can get a 16GB iPhone 3GS for the same price. Given $200 to spend and the choice between Motorola’s first-ever Android device and the first iteration of its Motoblur social networking service or Apple’s (AAPL) third-generation iPhone and second-generation mobile OS and App Store, what would you opt for?

How might your choice change if the Cliq were priced at $150?

[Image credit: LeakDroid]

Palm Posts Loss, Announces Stock Offering

John Paczkowski — Thu, 17 Sep 2009 20:15:18 +0000

Perhaps Palm really does have the “special sauce” needed to attain smart phone leadership, as RBC Capital Markets analyst Mike Abramsky recently claimed. Reporting first-quarter results this afternoon, the company posted a narrower-than-expected loss and announced plans for a common-stock offering of 16 million shares.

Excluding charges related to stock options and other items, Palm (PALM) said net losses were $13.6 million, or 10 cents a share, for the recent period. Revenue slipped to $68 million from $366.9 million in the same period last year. Excluding revenue deferred from sales of the company’s new Pre handset, Palm said adjusted revenue would have been $360.7 million. Analysts had expected the company to turn in a loss of 24 cents a share on sales of $291 million.

Palm shipped a total of 823,000 smart phone units during the quarter, up 134 percent over the fourth quarter of fiscal year 2009, but down 30 percent year over year. Smart phone sell-through for the quarter was 810,000 units, up 76 percent from the fourth quarter of fiscal year 2009 and down 21 percent year over year.

Speaking to analysts Thursday afternoon, Palm execs claimed that “the vast majority of new sales” for the quarter were generated by the Pre. But they declined to separate Pre sales from those of other handsets.

Skeptics will no doubt look at this and conclude that Palm didn’t meet expectations for Pre shipments of about 520,000. That, or the company is still selling a hell of a lot of Centros.

“We’re making significant progress with Palm’s transformation, and our culture of innovation is stronger than ever,” said Jon Rubinstein, chairman and chief executive officer. “We’re launching more great Palm webOS products with more carriers, and turning our sights toward growth.”

A few more Jon Rubinstein remarks from the earnings call:

On additional form factors:

I’m a big believer in families of products, and we’ll continue to evolve the line in the future and have a family of products for webOS.

On Carrier Customization:

We don’t really talk about our carrier agreements.

On Pre sales:

Sell-in and sell-through…the vast majority of new sales…relate to the Pre.

On the Pixi cannibalizing Pre sales:

The Pixi is a more cost-effective offering, so yes we expect some people might come into the store looking to buy a Pre and end up with a Pixi. But others might come in looking for a Pixi and end up with a Pre. As I said, we’re big believers in families of products. We’re happy to have two webOS products on the market.

On carrier diversification:

Sprint did a phenomenal launch with the Pre. They invested heavily in advertising….We’re looking forward to launching the Pixi with them as well. We don’t talk about our roadmap, but we’ll have more carriers and more products in the future.

On Motorola’s new Motoblur service:

We don’t really know much about it. To build really great consumer products, you have to own the OS and services. And the fact that we have webOS as our asset is really important.

High Point of Apple Event: Upgraded CEO

John Paczkowski — Thu, 10 Sep 2009 12:10:53 +0000

After nearly a year out of the public eye, Apple CEO Steve Jobs returned to it yesterday at the company’s annual music event. It was his first public appearance at an Apple gathering since Oct. 14, 2008, when he uncrated the company’s new unibody MacBooks, and it far overshadowed the new products he was about to announce.

In fact, it could be argued that public confirmation of Jobs’s health since his return to the company was truly the most significant announcement of the day. As Morgan Keegan analyst Tavis McCourt quipped in a research note issued after the event, “Aside from a lack of a camera on the iPod Touch, everything announced was generally in line with expectations, although it all tends to sound much more revolutionary when Steve Jobs is spinning the story. It was clearly a positive to see him back on stage.”

Piper Jaffray analyst Gene Munster felt similarly: “There was some debate over whether Steve Jobs would deliver the presentation at [the] event,” he said in a note to clients. “He did, and we see this as a sign that he has returned to work at near-full capacity following his health-related leave of absence. We continue to believe he is the primary spokesman and active leader of Apple.”

Munster went on to note that the event was otherwise a bit of a disappointment. Certainly, the lack of a new iPod touch with a built-in video camera, which was viewed by many as almost a sure thing, was a bit of a letdown.

“We were expecting a new iPod touch model with a video camera, which Apple did not announce,” Munster said. “The lack of a camera may be due to last-minute quality issues, or it may also be a strategic decision to differentiate the nano from the touch, and the touch from the iPhone. Ultimately we see the lack of a camera in the touch as a move to push users toward the iPhone and drive purchases of multiple devices per customer by segmenting the product lines.”

Or to position the iPod touch as a truly competitive portable gaming device. Certainly, that’s what appeared to be going on yesterday as Apple (AAPL) brought out Ubisoft, Tapulous, Gameloft, and Electronic Arts (ERTS) in quick succession to demo their upcoming new games. And then, there were the data points. Consider these:

20 million iPod touches sold to date

Over 100 million iTunes accounts

Over 1.8 billion apps downloaded to date. Impressive given that Apple passed one billion apps downloaded just last April

Over 75,000 apps available

21,000 of those 75,000 are games and entertainment apps

So nearly one third of all iPhone OS apps sold to date are games and entertainment apps. Clearly, Jobs was on to something when he told The Wall Street Journal in November 2008, “I think the iPhone and iPod touch may emerge as really viable devices in the mobile games market.”

Live from Apple's "Let's Rock" Event: iPod Updates, Games, Nano Video Cameras

John Paczkowski — Wed, 09 Sep 2009 17:33:38 +0000

Apple has sold some 225 million iPods to date, making it one of the most popular electronic devices ever. And it’s sure to sell even more after the updates the company announced at this morning’s event. Among them: Larger, cheaper iPod touches and nanos with cameras and FM radios.

Following introductory remarks by Apple (AAPL) CEO Steve Jobs, Phil Schiller offers details, noting that “the iPod has 73.8 percent market share. The next biggest category is ‘other,’ and after that, SanDisk and then Microsoft pulling up the rear.”

Schiller adds that Apple has sold 20 million iPod touches since the device debuted. He runs through a lengthy sales pitch for the iPod touch, touting it as a killer pocket computer and taking potshots at rivals like Dell (DELL) along the way.

Moving on to games, Schiller notes the discrepancy between the number of games on gaming platforms like the Nintendo DS and the iPod touch. The iPhone OS, he notes, has 21,178 games. The DS has just 3,680. Point taken.

Moving on to some new game demos now. First up: Ubisoft with Assassin’s Creed 2, which, we are told, is “all about visceral combat, brutal hand-to-hand combat and one-shot kills.” Behind the presenter, a warrior is mercilessly beaten into submission.

Schiller returns to the stage, “Boy, that looks like fun.”

Tapulous, the developer of Tap Tap Revenge, and Gameloft, follow, both introducing new games. Gameloft’s Nova–a first-person shooter with multiplayer option–seems a far more compelling effort than Tapulous’s Riddim Ribbon, which appears to be a Black Eyed Peas-heavy variation of Tap-Tap.

Up next, Electronic Arts, which is apparently headlining the games section of today’s event. EA’s Travis Boatman takes the stage to introduce Madden NFL 10. The game boasts both custom-kick and draw-a-play-on-screen features developed specifically for the iPhone OS. Madden NFL 10 is available today.

Schiller again returns to the stage. “The iPod touch is the most affordable gateway to the App Store,” he says, adding that $199 is a “magic price point” in the iPod market.

With that, he announces the iPod touch price cuts we heard about earlier this morning: An 8GB model for $199, 32GB for $299, and 64GB for $399. All three devices are significantly faster, says Schiller. Interestingly, none seem to feature that rumored camera.

Price drops as well for the nano, but we knew about these. Apple has dropped the price of the iPod shuffle as well: $59 and $79. And the company is offering them in a new selection of colors. Plus, there’s a special edition of the shuffle crafted from stainless steel.

Steve Jobs returns to the stage. So those are the iPods, but there is one more thing: A video camera. He talks about the exploding video market, mentions the Flip, etc. “We want to get in on this market as well and we’re doing it for free….Boy, this really is the new Apple,” he quips.

Yes, the iPod nano does indeed now feature a video camera. The video quality looks impressive. Whoa: Apple has also added FM radio, a voice recorder and a pedometer to the nano. New polished anodized aluminum colors. 8GB model for $149, 16GB model for $179.

After a few concluding remarks about the new iPod lineup, Jobs announces what has become an annual tradition at these events: A live performance. Today’s artist: Norah Jones.

The end of her set concludes today’s event. No iPlatform. No Beatles on iTunes. But lots of product refreshes, software intros, and price cuts. Plus: Steve Jobs is definitely back.

Live from Apple’s “Let’s Rock” Event

iPod Updates, Games, Nano Video Cameras

iTunes 9, iTunes LP, Home Sharing, Genius Mixes

Steve Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”

Event Photos by Adam Tow

Hello Kitty–A Snow Leopard Review Roundup

John Paczkowski — Fri, 28 Aug 2009 18:44:59 +0000

Mac OS X 10.6 Snow Leopard, the latest iteration of Apple’s operating system, arrived at market today–about a month earlier than originally anticipated. And while it doesn’t really deliver the GUI enhancements we’ve come to expect from Apple (AAPL) and some incompatibilities are riling people up, Snow Leopard’s under-the-hood improvements and price point appear to have struck a chord with critics. Below, a selection of early reviews:

Overall, I believe Snow Leopard will help keep the Mac an appealing choice for computer buyers, and I can recommend it to existing Mac owners seeking more speed and disk space, or wanting to more easily use Exchange. But I don’t consider Snow Leopard a must-have upgrade for average consumers. It’s more of a nice-to-have upgrade. If you’re happy with Leopard, there’s no reason to rush out and get Snow Leopard.

– Walt Mossberg, The Wall Street Journal

The changes here are modest, and the performance gains look promising but beyond the built in apps, just a promise. If you’re looking for more bells and whistles, you can hold off on this upgrade for at least awhile. But my thought is that Snow Leopard’s biggest feature is that it doesn’t have any new features, but that what is already there has been refined, one step closer to perfection. They just better roll out some new features next time, because the invisible refinement upgrade only works once every few decades.

– Brian Lam, Gizmodo

Here’s the thing about Snow Leopard, the single inescapable fact that hung over our heads as we ran our tests and took our screenshots and made our graphs: it’s $30. $30! If you’re a Leopard user you have virtually no reason to skip over 10.6, unless you’ve somehow built a mission-critical production workflow around an InputManager hack (in which case, well, have fun with 10.5 for the rest of your life). Sure, maybe wait a few weeks for things like Growl and MenuMeters to be updated, and if your livelihood depends on QuickTime you might want to hold off, but for everyone else the sheer amount of little tweaks and added functionality in 10.6 more than justifies skipping that last round of drinks at the bar–hell, we’re guessing Exchange support alone has made the sale for a lot of people.

– Joshua Topolsky, Engadget

Snow Leopard is Apple’s lowest-priced OS update in eight years. Granted, it’s a collection of feature tweaks and upgrades, as well as under-the-hood modifications that might not pay off for users immediately. But the price of upgrading is so low that I’ve really got to recommend it for all but the most casual, low-impact Mac users. If you’ve got a 32-bit Intel Mac (that is, one powered by a Core Solo or Core Duo processor), the benefit of this upgrade will be a little less. But for most Mac users, especially the kind of person who reads a Web site devoted to the subject, the assorted benefits of Snow Leopard outweigh the price tag. I’d pay $30 just for the improved volume ejection, the ability to create services with Automator, and the improvements to the Dock and Exposé–though I admit I’d pay slightly more to not have the misguided QuickTime Player X as a part of the package. If you’re a user who connects to an Exchange server every day, upgrading to Snow Leopard really is a no-brainer. For everyone else, maybe it’s not quite a no-brainer-but it’s awfully close. Snow Leopard is a great value, and any serious Mac user should upgrade now.

– Jason Snell, Macworld

Impressive and important, it’s an update that will revitalize your existing Mac even though you’ll be stumped for a quick five-minute demo that convinces the people around you that much of anything has changed at all.

– Andy Ihnatko, Chicago Sun Times

In my experience, Mac OS X was already a superior operating system to Windows. With Exchange and other technologies, Snow Leopard adds bite, especially for business. But as upgrades go, this one is relatively tame.

– Ed Baig, USA Today

If you’re already running Leopard, paying the $30 for Snow Leopard is a no-brainer. You’ll feel the leap forward in speed polish, and you’ll keep experiencing those ‘oh, that’s nice’ moments for weeks to come. If you’re running something earlier, the decision isn’t as clear cut; you’ll have to pay $170 and get Snow Leopard with Apple’s creative-software suites–whether you want them or not. Either way, the big story here isn’t really Snow Leopard. It’s the radical concept of a software update that’s smaller, faster and better–instead of bigger, slower and more bloated. May the rest of the industry take the hint.

– David Pogue, New York Times