If Orkut is the Facebook of Brazil, then Friendster is the Orkut of Asia. The company, which created the social-networking market only to forfeit it to Myspace and Facebook, is apparently doing quite well in Asia. So much so, that it’s used its success on that continent to secure some new venture funding and a CEO with a Google pedigree.
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Google calls its latest data portability effort Friend Connect, but a better name might have been AdWord Connect. Because, like most Google initiatives, that’s really what it’s all about, isn’t it? Connecting people to ads?
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So much for Facebook’s vaunted “open platform.” Tomorrow, an alliance of companies led by Google will introduce a common set of standards that will do for any Web site that embraces them what the Facebook Platform did for, well, Facebook.
OpenSocial, as Google has named it, is a set of common APIs (application programming interfaces) that [...]
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