“We don’t call it an office suite. It’s not an office suite.”

— In 2006, Google CEO Eric Schmidt denies the company is planning an assault on Microsoft Office.

This is amusing–if only because Google insisted for so long that it doesn’t have designs on Microsoft’s core PC software business. Discussing Google Docs and the company’s other productivity offerings with ZDNet Asia, Dave Girouard, president of Google’s enterprise division, volunteered that most businesses will have the opportunity to “get rid of [Microsoft] Office if they chose to” in a year.

“We wouldn’t ask people to get rid of Microsoft Office and use Google Docs because it is not mature yet,” Girouard said. But once it is and Google’s finishes with the 30+ features and performance updates it has planned for the office suite in the next year, the company will no doubt ask just that.

And when Google (GOOG) does, what will happen to Microsoft (MSFT)? Not to worry, Redmond, there will still be a place for your Office business in Google’s new software-as-a-service empire. Said Girouard: “I don’t think Office will entirely disappear.”

[Image credit: Flickr/FF2D]

For free.

Which says quite a bit about the competitive pressures Microsoft (MSFT) is feeling right now, particularly from Google (GOOG), which first challenged Office two years ago and is now taking on Windows as well. “The fact that Microsoft is developing it at all is a response to Google,” said analyst Matt Rosoff of Directions On Microsoft. “This is a move that they probably wouldn’t have made if they didn’t have to, but there is enough competition bubbling up that they thought they needed a response.”

And a measured response that trumps Google’s offerings, which Office Web Apps will do on a few levels. First, it’s free of user-separation anxiety. Companies attached to Outlook, Word and whatnot will find in Office Web Apps the same familiar interfaces and functionality. No need to grudgingly replicate the Office experience as Google recently had to do with it Outlook synchronization tool for Apps, because Office Web Apps is Office.

Second, Microsoft’s approach offers enterprise an on-premises hosting option. Which means companies that aren’t comfortable running the suite on Microsoft’s remote data centers can run it on their own servers. And, as Gartner (IT) fellow Tom Austin notes, that could do much to distinguish it from Google Apps in the marketplace. “The hybrid hosting model removes a barrier to entry that Google cannot remove, so it is somewhat of a big thing,” Austin told Digital Daily.

“Interesting question is whether this hybrid hosting model is the Lockheed Prop-jet Electra of the era. Lockheed brought out a propjet at the same time Boeing and Douglas were coming out with turbojets (the 707 and DC-8 respectively). Boeing and Douglas won out, of course, but it didn’t help that the Electras had a problem with staying in the air….I am not saying that Microsoft Cloud-Office offering is a prop-jet Electra. I am saying firms will likely opt out of choosing the hybrid model because it’s less effective (like the electra).”

Moving on now to the Q&A with Google (GOOG) enterprise head Dave Girouard:

• Q: How much revenue flows through this (Apps)?

  Girouard: Hundreds of millions of dollars…that’s as explicit as we’re going to get.

• Q: How is the company dealing with Microsoft (MSFT) and its entrenchment in this particular sector?

  Long meandering answer that ends with this: The company has a new App Reseller program that it debuted in April. It will give it more feet on the street and expand the ecosystem. That’s a start, I suppose.

• Q: Is Outlook the only app that makes sense for this sort of sync, or is the company considering doing something similar with Excel and PowerPoint as well?

  Google’s clearly already put a lot of thought into this and expects to pursue it. That said, says Girouard: “We don’t view the world as you’ve got to get rid of Office and use Google Apps instead. We see it as more nuanced than that.”

• Q: Did the IT folks in the room have any concerns about Google’s commitment to these services?

  Apparently not. The Morgans Hotel Group rep says has has “no reservations about the future viability of the product.” Gmail’s been around for a while now, hasn’t it? Also, notes Avago guy: “‘don’t be evil’ is one of Google’s core values. “We’re taking them at their word.”

Interesting comment from Genentech (DNA) rep amid remarks out mobile needs: “I can’t get Android phones fast enough for our folks.”

• Q: What areas are showstoppers for CIOs considering a migration to Google Apps? What services and apps do they absolutely need to retain control over?

  The Morgans Hotel rep says none. “We’re looking to move everything to the cloud.” The Avago and Genentech reps say pretty much the same thing. The Genentech rep: “Anything in the cloud is fine by us.”

• Q: What areas can developers play in without being crushed by Google?

  Giouard says there are many. “We’re going to have a very large installed base of Google Apps users and there’s a great opportunity here for developers to sell into that. We are really opening up the stack to the developer world and that’s going to be great for our business customers.”

• Q for Genentech rep: At what point will you shut down Outlook?

  “I don’t see us shutting it down any time in the near future, but we hope that the number of Outlook users shrinks as our employees see the benefits of the Web and Google Apps.”

• Asked for his feelings on companies that use the term “cloud computing” to peddle non-cloud computing services, Giouard replies: IT giants have co-opted the cloud computing term.

In a year, Google Apps will be “night and day from what they are today.” That’s what Dave Girouard, president of Google’s (GOOG) Enterprise division, told attendees of the Bank of America and Merrill Lynch Technology Conference last week.

Today, we’ll likely find out whether that was truly a foretelling of things to come or more Google braggadocio. At an event in San Francisco, Google is expected to discuss the future of its productivity suite and some enhancements that may begin to close the gap with Microsoft (MSFT) Office, something the company desperately needs to do if it wants to make deeper inroads in the enterprise area.

As Girouard himself admitted last week, Apps still has a ways to go. “Gmail is really the best email application in the world for consumers or business users, and we can prove that very well,” he said. “Calendar is also very good, and probably almost at the level of Gmail. But the word processing, spreadsheets and other products are much less mature. They’re a couple of years old at the most, and we still have a lot of work to do.”

In a few hours we’ll learn just how much work has been done and how much is left. Join us for live coverage beginning at 10 a.m. PDT (1 p.m. EDT).

• The title of this morning’s presentation is “Google Apps: The Enterprise Cloud.” Presiding over it, Andrew Kovaks from Google’s cloud computing team and Dave Girouard, president of Google’s Enterprise division. According to the schedule provided, it will feature a CIO roundtable discussion as well as some new product demos.
• Girouard kicks things off with a quick overview of the business. Google is a 10-and-a-half-year-old company, he says, adding that Google Apps is about half as old as that. “We’re about five, five-and-a-half years into this initiative.”
• Girouard says the current recession has made cloud computing more urgent, more necessary. “This has been a really difficult environment. Everyone is feeling it and we need to respond…It’s important to invest in difficult times, especially during times when everything is telling you to cut back.” Great companies thrive during downturns, he notes, adding that Google is investing in Apps, because the company views it as an area the company can grow into for quite some time to come.
• Looking backwords for a moment, Girouard notes that this particular side of Google’s business was born out the company’s search app and then Gmail. Gmail, he adds, was initially conceived as an internal app before it was rolled out to the consumer market.
• A few interesting data points:

  –70 percent of the universities in the U.S. are in the process of outsourcing or moving their email to a cloud computing solution.

  –Google now has 1.75 million businesses on Google Apps.

  –It has more than 15 million active ursers.

  –Dozens of Apps customers with more than 1,000 employees.

• Increasingly, larger companies are moving to Google Apps. Among them, Genentech (DNA), the first large business to “go Google.” A Genentech rep is on hand to talk up the company’s experience which, obviously, was a positive one.

  Also, a recent advocate of Google Apps, Avago–the first company with over $1.5 billion in revenue to use Google Apps as a suite. “We save over $1.6 million a year using Google Apps,” says the Avago rep.

  Another recent Google App convert, Morgans Hotel Group, the proprietor of the Clift Hotel, at which this event is being held. The Clift rep says the platform has had a tremendous impact on the company already and it’s only just made the switch.

• So, why are companies adopting Google Apps? A few reasons: Radically lower costs, obviously. But also a steady stream of innovation. We haven’t exactly seen that from Google yet as I noted in the introduction, but presumably there will be some evidence of it on display later this morning.

  To be fair, Google did make a few additions to Apps last year–APIs and whatnot. Girouard offers Gmail offline and Secure Data Connector as examples of this. The company has made other smaller enhancements as well, such as extensibility features and enterprise Interoperability features.

• Interesting. Girouard says Google Apps often provides a 3X cost savings over other non-cloud solutions. He also says Google believes it has a more reliable product than most. The company is holding itself to that claim by being more transparent about downtime and service incidents. He notes the Apps Status Dashboard, which tracks up and downtime, as a move in this direction.
• “Failure is not an option,” says Girouard. His mandate to his team: There can be no failed deployments. Enterprise deployment and support must be streamlined and easy.
• All this is wonderful, but what’s the company got that is new today? Google Apps Sync for Microsoft Outlook for one thing. The App allows users to sync Outlook with Apps just like Outlook natively syncs with Exchange. Offers fast email sync with Google-native protocol, full calendar and contact sync, as well as global address autocomplete and search and free/busy information support.

  Google has essentially recreated the Outlook GUI within Apps. Seemless integration. Works offline. Same familiar Outlook experience. Use Gmail and outlook simultaneously. Everything is supported natively and, as the demoer notes, “your data is safe, it’s with Google.” Well, that’s one way to look at it.

  Google Apps Sync for Microsoft Outlook is available today as part of the company’s Premiere Apps. It’s available for Windows only and it is an enterprise-only service. It is, however, available for free to non-profits and educational institutions.

• A few quick case studies: Avago rep says this represents the “last hurdle” for users to get over migrating away form Exchange. The feedback we’ve gotten is that this looks “exactly the same” as Exchange. Genentech rep relates a similar experience. “It looks like a native Outlook experience. The average has no idea we switched out the back-end…We anticipate widepsread adoption.”
• Girouard: “I bet you never imagined you’d see Google demonstrating Outlook for you all, so this is a first.”
• Moving on now to the Q&A:
• Question: How much revenue flows through this?

  Girouard: Hundreds of millions of dollars…that’s as explicit as we’ll get.

• Q: How is the company dealing with Microsoft and its entrenchment in this particular sector?

  Long meandering answer that ends with this: The company has a new App Reseller program that it debuted in April. It will give it more feet on the street and expand the ecosystem. That’s a start, I suppose.

• Q: Is Outlook the only app that makes sense for this sort of sync, or is the company considering doing something similar with Excel and PowerPoint as well?

  Google’s clearly already put a lot of thought into this and expects to pursue it. That said, says Girouard: “We don’t view the world as you’ve got to get rid of Office and use Google Apps instead. We see it as more nuanced than that.”

• Q: Did the IT folks in the room have any concerns about Google’s commitment to these services?

  Apparently not. The Morgans Hotel rep says has has “no reservations about the future viability of the product.” Gmail’s been around for a while now, hasn’t it? Also, notes Avago guy: “Don’t be evil is one of Google’s core values…We’re taking them at their word.”

Interesting comment from Genentech rep amid remarks out mobile needs: “I can’t get Android phones fast enough for our folks.”

• Q: What areas are showstoppers for CIOs considering a migration to Google Apps? What services and apps do they absolutely need to retain control over?

  The Morgans Hotel rep says none. “We’re looking to move everything to the cloud.” The Avago and Genentech reps say pretty much the same thing. The Genentech rep: “Anything in the cloud is fine by us.”

• Q: What areas can developers play in without being crushed by Google?

  Giouard says there are many. “We’re going to have a very large installed base of Google Apps users and there’s a great opportunity here for developers to sell into that…We are really opening up the stack to the developer world and that’s going to be great for our business customers.”

• Q for Genentech rep: At what point will you shut down Outlook?

  “I don’t see us shutting it down any time in the near future, but we hope that the number of Outlook users shrinks as our employees see the benefits of the Web and Google Apps.”

• Asked for his feelings on companies that use the term “cloud computing” to peddle non-cloud computing services, Giouard replies: IT giants have co-opted the cloud computing term.

“Q: Do the Office Web Applications require Internet Explorer?

A: No! Office Web applications will work across multiple platforms and browsers including Safari and Firefox, too.

Q: Will the Office Web Applications work on the iPhone?

A: Yes, in the Safari web browser.”

OK, sure it’s not a native app, but Microsoft (MSFT) says it will support “lightweight editing,” which is likely all you’d want to do on an iPhone, anyway.

A sad turn of events for a company that was once a cornerstone of the telecom industry. For while the sale of those divisions would generate some much needed cash, they would also make it tougher for Nortel (NT) to emerge from bankruptcy protection as a viable company.

At an event in London today, Ballmer said Microsoft (MSFT) will debut its own “cloud operating system” at its Professional Developer Conference at the end of this month. “We need a new operating system designed for the cloud and we will introduce one in about four weeks, we’ll even have a name to give you by then,” Ballmer said. “But let’s just call it for the purposes of today ‘Windows Cloud.’ Just like Windows Server looked a lot like Windows but with new properties, new characteristics and new features, so will Windows Cloud look a lot like Windows Server.”

Ballmer offered few details beyond that, saying only that it will enable “light editing” of Office documents. Presumably, that means Microsoft still doesn’t see products like Office moving entirely off desktop PCs and onto the Internet any time soon. I imagine we’ll be hearing quite a bit about Software plus Services later this month.

The availability of an offline component for Google Docs might not convince businesses to standardize on Google Apps, but it will undoubtedly get them thinking about it a bit more. Certainly, Docs’ lack of offline access has been one of the biggest objections to the Web-hosted application. Allowing Docs users to work on their word processing documents without an Internet connection, gives them one less reason to export them to Microsoft Word.

Ten years later, he penned another memo–titled simply “Internet Software Services“–in which he warned of a “services wave of applications and experiences available instantly over the internet” that would reshape the traditional software business. “This coming ’services wave’ will be very disruptive,” Gates wrote.

And lucrative for those who were quick enough catch it. Salesforce.com (CRM), for example. Google (GOOG) and Amazon (AMZN), as well. Not Microsoft, though. Fearful of undercutting its fantastically lucrative packaged-software business, the company has been slow to enter the “software-as-a-service,” or cloud computing, market. Methodical, but still slow.

Now, with Google’s business-level hosted applications (Google Apps) gaining traction, Microsoft is moving a bit more quickly. The company dropped the 5,000 worker minimum on its Microsoft Online Services offering today, expanding the availability of Exchange Online, SharePoint Online, and Office Communications Server Online to businesses of all sizes. Especially, the smaller ones for whom Google Apps had previously been the only option …

We don’t think it’s a competitor to Microsoft Office. It’s casual and sharing, and a better fit to how people use the Web.”

–Google CEO Eric Schmidt on Google Docs and Spreadsheets, April 2007

We are not in this to get Microsoft. We are in this to offer more compelling choices for consumers and businesses.”

–Dave Girouard, general manager of Google’s business software division, April 2007

Soldiering on in its quest not to compete with Microsoft’s (MSFT) core office-productivity software business, Google (GOOG) last night added another component to its Web-based productivity suite–Google Sites. Created from JotSpot, the hosted wiki platform Google acquired back in 2006, Sites is essentially a lightweight version of Microsoft’s business-collaboration program SharePoint. It offers organizations a means of instantly creating a wiki-style group workspace, in which employees can collaborate.

It’s another powerful addition to the Google Apps suite, which already includes Gmail, Google Calendar, Talk, Docs and Spreadsheets and Page Creator. And it’s free. And if you think of “free” as a euphemism for “not robust enough for enterprise use,” you best think again. At least that’s what Google says, anyway. “The so-called lightweight cloud application isn’t for the non-power user,” Matt Glotzbach, product management director for Google Enterprise, told News.com’s Dan Farber. “It’s actually for the power user. Today’s power users aren’t writing macros. They are ‘power collaborators,’ grabbing content from six different places in the cloud and putting [it] on a site and sharing it.”

What was that Schmidt said about casual users again?

First, Bruce Jaffe, the corporate vice president responsible for Microsoft’s acquisitions, announces plans to leave the company at the end of February. Then Charles Fitzgerald, Microsoft’s general manager of Platform Strategy, resigns to join a start-up. And now, Jeff Raikes, the Godfather of Office, says he will retire as Microsoft Business Division president in September after 27 years with the company.

All three departures are blows to Microsoft, but Raikes’s undoubtedly weighs heaviest on the company. “While the cemeteries are full of folks who couldn’t be replaced, this is a big hole for Microsoft,” said JupiterResearch analyst Michael Gartenberg. “This will leave a big gap in the orb …”

It certainly will. Raikes has probably done more to shape Microsoft than just about any other employee, save Gates and CEO Steve Ballmer. He was instrumental in the creation of Microsoft Office, so much so that a 1997 email he wrote describing the strategy behind it was used as evidence against Microsoft in its landmark antitrust case. As Ballmer said in a note announcing Raikes’s departure, “Very few people have contributed more to Microsoft than Jeff.“

Raikes will be replaced by Juniper Networks’ Chief Operating Officer Stephen Elop.