Evidently, McCain views such rules, which would require Internet service providers to treat all Web traffic equally, as “onerous federal regulation” at best and, at worst, another one of those “government takeovers.”

“The [Obama] administration can’t resist imposing regulations on the Internet–particularly since Google Inc. and other Internet content providers were promised the imposition of such regulations as these companies seek to control what consumers see and don’t see on the Internet–despite the fact that these regulations will only serve to hurt consumers,” McCain wrote in an op ed in the Washington Times.

“The wireless industry exploded over the past 20 years, in part due to limited government regulation. Wireless carriers invested $100 billion in infrastructure and development over the past three years, which has led to faster networks, more competitors in the marketplace and lower prices in the United States compared to any other country….Regulation kills innovation. Let’s not kill the Internet.”

McCain, it should be noted, received some $894,379 in contributions from AT&T (T), Verizon (VZ), Comcast (CMCSA) and other telecom industry interests over his career–all of them opposed to the Net neutrality regulations the FCC hopes to implement.

“It’s very obvious that we are pushing the limits of the amount of capacity we have,” Jacobs said, adding that network neutrality regulations should not restrict operators’ ability to manage their networks.

“Operators should have the ability to say: ‘let’s be fair, this person’s moved a lot of data, this person’s used a little’, if they’re paying the same amount, then the person who’s used less will get more access….We are on the side of, yes, you have to be able to do something to manage your network, but it’s not the right thing to go in and say one service or another is OK.”

In other words, Qualcomm (QCOM) favors usage-based throttling. In theory, this should ensure that all customers get their fair share of bandwidth every hour of the day. In practice, however, it has meant something else entirely. So the question remains: If data traffic is to be shaped (and I am not saying that it should be), who will determine how it will be shaped and, more importantly, who can be trusted to make that determination fairly?

Jacobs’s remarks come a day after Federal Communications Commission Chairman Julius Genachowski reiterated the Obama administration’s call for network neutrality.

UPDATE: Black Thursday, indeed. Sources close to IBM tell Reuters the company plans to eliminate 5,000 jobs.

Kundra, who has served as a technology policy adviser for President Obama, will oversee federal technology spending, among other things. “Vivek Kundra will bring a depth of experience in the technology arena and a commitment to lowering the cost of government operations to this position,” Obama said in a statement. “I have directed him to work to ensure that we are using the spirit of American innovation and the power of technology to improve performance and lower the cost of government operations. As Chief Information Officer, he will play a key role in making sure our government is running in the most secure, open, and efficient way possible.”

If stories about Kundra’s enthusiasm for Google (GOOG) and Apple (AAPL) products are any indication, we can expect to see some big changes in the way federal technology spending is handled. “One of the biggest problems in government is that process has trumped outcome,” Kundra once said. “As everyone is focused on compliance, no one is thinking about innovation.”

Rumor has it there are big games going on this weekend–at least one of which involves football players. The rest involve the usual players, though they might appear in different positions–and on different teams–from week to week. These games, most likely, will continue through Monday and beyond. Scores will be kept on an ongoing basis.

BoomTown wrote this week about a new game of tag taking Facebook by storm. Whether or not you’ve written a list of “25 Random Things” about yourself, you’ve likely read a few. BoomTown only gave up five, but they’re good ones. On defense, AOL announced it would lay off 10 percent of its workforce due to the overall ad meltdown; CEO Randy Falco’s memo to his troops is here. And whether or not AOL has buyer’s remorse over last year’s $850 million acquisition of Bebo, the company is not considering putting the social network up for sale.
BoomTown followed the tough love approach of Yahoo’s (YHOO) new CEO Carol Bartz, and liveblogged the company’s fourth-quarter earnings call, during which Bartz insisted (without mentioning Microsoft) that she wasn’t brought to Yahoo to sell the company. She also shared some canny-folksy wisdom–in the form of a chicken metaphor–about the value of the company as a whole, but it’s still a little early in the game to call that one. Of course, BoomTown had a few opinions about the unspoken Microsoft (MSFT) scenario.

Over at Digital Daily, there was a lot to be said about smartphones. Apple’s (AAPL) so-called “iPhone patent,” which would cover much of the Palm (PALM) Pre’s multitouch and gesture interface, has the potential to be a huge game changer in that race, if it’s upheld. And as if Palm doesn’t have enough to worry about, Sprint (S)–its exclusive carrier for the Pre–is rumored to be preparing to lay off 14 percent of its workforce in March, when the phone is expected to launch. Elsewhere in that contest, it turns out that Research in Motion’s (RIMM) BlackBerry Storm, which was largely panned by critics, is actually selling at a decent clip–one million so far in the U.S. No iPhone, but still, it could be worse. As Digital Daily noted, Dell (DELL) is said to be readying two phones to enter the market dominated by the iPhone, BlackBerry, and soon the Pre: one an iPhone-like Windows Mobile device, and the other a Pre-like Android device. Both could launch as soon as February, but greatness is not anticipated. Digital Daily also kept the tech job-cut score, which increased 74.2 percent from 2007 to 2008. Here’s a roundup of some of those affected.

MediaMemo had some interesting numbers to share: While Obama’s Inauguration was indeed a big day for Web video, it wasn’t as huge as some estimated. Exact numbers are impossible to measure, of course, but roughly 13 million people watched the ceremony online, while roughly 38 million watched on television. On an ongoing (and presumably growing) basis, though, numbers suggest that almost 20 percent of Netflix’s (NFLX) subscribers are using the company’s streaming service to watch movies online. That should increasingly morph back into the world of television as the company’s technology makes it simpler to stream directly to a set-linked device. In the world of print, things continue to look grim. Time Warner’s (TWX) Time Inc., in a standoff with its distributor, which upped its price by seven cents per magazine–has announced it will take its business elsewhere as of Feb. 1. If this is a game of chicken, it’s anybody’s guess who’ll win. And Time Inc.’s Ann Moore received a lifetime achievement award from the magazine industry’s trade group on Thursday. In her acceptance speech, she expressed her belief in the power of magazines and print advertising and her gratitude in the fact that she’s not in the newspaper business.

In Personal Technology this week, Walt Mossberg reviewed iLife ’09–specifically iPhoto, GarageBand and iMovie, with mixed results. In Mossberg’s Mailbox, it was all about Windows 7: Whether it requires new drivers, how it stacks up to XP, and how upgrades from XP and Vista compare with each another. Katherine Boehret reviewed the BlackBerry Curve 8900 in the Mossberg Solution, and liked it.

More next week.

The U.S. Senate voted unanimously Monday to delay the nation’s transition to all-digital television. Arguing that a major economic crisis might not be the best time for a congressionally-mandated switch, legislators pushed the mandatory conversion date from Feb. 17 to June 12.

But the U.S. House of Representatives didn’t buy that argument. Today, it torpedoed the legislation, saying a delay like the one proposed would confuse consumers and be a burden to wireless companies and public safety agencies waiting to use the spectrum the transition will free up. “In my opinion, we could do nothing worse than to delay this transition date,” said Joe Barton of Texas, the top Republican on the House Commerce Committee. “The bill is a solution looking for a problem that exists mostly in the mind of the Obama administration.”

Pages, Apple’s word processing application, is also getting a bit of an update. Pages ’09 offers a full-screen view for the easily distracted writer, dynamic outlining, mail merge with Numbers–Apple’s spreadsheet program–and 40 new templates. Not the most exciting stuff, here, but decent additions nonetheless.

In Numbers, Apple (AAPL) has added some new categorization features–Table Categories, and, answering user requests, some 250 new formulas and functions. New charts, trend lines and other advance reporting options as well.

iWork is also migrating from the desktop to the cloud–in a sense. Via iWork.com, users can easily upload documents and share them with collaborators. Docs are viewable online. They can be downloaded. And collaborators can comment on them online. iWork.com is cross-platform (Mac and PC) and cross-browser. The online suite looks very much like the Mac-based suite.

iWork will run you $79, $49 if you purchase a new Mac. “This is the beginning of a new service,” Schiller noted, adding that it’s a beta and launches today, solo and as part of a $169 box set that includes iLife and Leopard.

Not true, the President-elect uses an iPod.”

– An Obama spokesman makes quick work of the Zunegate scandal

Safe to say that the mood of last week–with its anticipation of change–is a distant memory. A different kind of anticipation permeated the tech and online media industries, one more reminiscent of April 2001. There was news all around of layoffs, pending layoffs, bankruptcies and stock dives.

To wit:

Digital Daily offered up a body count of companies in the tech sector that have been beaten into whimpering submission. Nortel (NT), once a telecom high-flyer, lost $3.4 billion in Q3. The company announced plans to lay off five percent of its workforce–including some high-ranking executives–eliminating 2,500 positions. Other high-ranking execs are taking part in the econalypse too, notably Kevin Kettler, Dell’s (DELL) chief technology officer. A week after the computer maker began offering workers voluntary separation plans, Kettler decided to take the company up on it. No word on how many followed suit. Other victims of the gloomy economy are Circuit City (CC), which declared bankruptcy this week, and Intel (INTC), which faced “sharply lower revenue.”

Media Memo presented a handy index of actual online advertising sales results (courtesy of Jupiter Media) and noted that the ad slowdown has hit Google (GOOG), too. Nick Denton, Gawker Media publisher, folded Valleywag into Gawker.com, the flagship blog of the media empire and, in an ironically appropriate move, put Consumerist up for sale. Denton, doom-mongerer of the econalypse, would surely appreciate the following layoff roll call: Condé Net and Time Inc., not once, but twice. No, wait. Three times.

BoomTown was on a Yahoo (YHOO) roll this week, writing about the company’s upcoming layoffs and its stock plunge. Just to squash rumors: Jerry Yang will not be laid off. Social media, mainly Twitter, became a hot topic this week in terms of its effect on the PR industry, and BoomTown had something to say about it. Also noted was the good humor of Mobuzz video, which made a plea to its users to donate five euros apiece to keep it afloat. And in case you were wondering what makes BoomTown impatient, the main two things this week were Microsoft’s (MSFT) continuing failure to find a head for its digital business and Yahoo/AOL’s failure to make anything happen in the ongoing yawn-fest of a nonacquisition.

In Personal Technology, Walt Mossberg gave the lowdown on Wi-Fi for your car, and in Mossberg’s Mailbox discussed disabling Wi-Fi on a laptop. In The Mossberg Solution, Katherine Boehret reviewed the Flip MinoHD, the latest addition to the Flip family, and its first foray into hi-def.

• First and foremost, this week’s big slide on Wall Street hit tech stocks with a vengeance, too, disproving Google CEO Eric Schmidt’s assertion a little more than a week ago: “My guess is that the drama is New York and not here.” Ouch. But don’t say BoomTown didn’t warn you.
• Ted Ullyot, Facebook’s new general counsel, has “strong ties to the Republican Party.” Including a stint in former U.S. Attorney General Alberto Gonzales’s office, where, as chief of staff, he handled the government’s response to the the leak of CIA operative Valerie Plame’s indentity. “Ted’s arrival demonstrates we’re a little more grown up.” No word on whether or not you need to change your status immediately.
• Unsurprisingly, the ad partnership between Yahoo and Google is on hold so the Justice Department can spend more time reading the small print. The much debated deal is now also much delayed.
  Google will spend the interim rolling out Clean Energy 2030, a $4.4 trillion dollar plan to transition the country from coal and oil dependence to clean energy. And to lower the gas and electric bills on all those Google data centers.
• People have some strong ideas about the term “cloud computing”–if not about the concept itself. In September, Oracle CEO Larry Ellison said, “Maybe I’m an idiot, but I have no idea what anybody is talking about … It’s complete gibberish.” Well, Steve Ballmer doesn’t think so–though what he coyly announced this week at Microsoft’s Professional Developer Conference will go by another name. Or maybe not. Says Ballmer: “Let’s just call it for the purposes of today ‘Windows Cloud.’” Let’s.
• Walt Mossberg lays out the different ways to make a Mac emulate a PC, including one option that’s just gotten better. He also answers readers’ questions, which this week include issues about following features from one version of Microsoft Office to another, dealing with malware, and embarrassing CD misidentifications.
• And in a showdown at the iTunes Corral, Apple walked off into the sunset with its profit margin intact. It was threatening to shut down the iTunes Store if the Copyright Royalty Board were to raise royalty rates 66 percent–as had been proposed by the National Music Publishers’ Association.

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