Apple has sold some 225 million iPods to date, making it one of the most popular electronic devices ever. And it’s sure to sell even more after the updates the company announced at this morning’s event. Among them: Larger, cheaper iPod touches and nanos with cameras and FM radios.

Following introductory remarks by Apple (AAPL) CEO Steve Jobs, Phil Schiller offers details, noting that “the iPod has 73.8 percent market share. The next biggest category is ‘other,’ and after that, SanDisk and then Microsoft pulling up the rear.”

Schiller adds that Apple has sold 20 million iPod touches since the device debuted. He runs through a lengthy sales pitch for the iPod touch, touting it as a killer pocket computer and taking potshots at rivals like Dell (DELL) along the way.

Moving on to games, Schiller notes the discrepancy between the number of games on gaming platforms like the Nintendo DS and the iPod touch. The iPhone OS, he notes, has 21,178 games. The DS has just 3,680. Point taken.

Moving on to some new game demos now. First up: Ubisoft with Assassin’s Creed 2, which, we are told, is “all about visceral combat, brutal hand-to-hand combat and one-shot kills.” Behind the presenter, a warrior is mercilessly beaten into submission.

Schiller returns to the stage, “Boy, that looks like fun.”

Tapulous, the developer of Tap Tap Revenge, and Gameloft, follow, both introducing new games. Gameloft’s Nova–a first-person shooter with multiplayer option–seems a far more compelling effort than Tapulous’s Riddim Ribbon, which appears to be a Black Eyed Peas-heavy variation of Tap-Tap.

Up next, Electronic Arts, which is apparently headlining the games section of today’s event. EA’s Travis Boatman takes the stage to introduce Madden NFL 10. The game boasts both custom-kick and draw-a-play-on-screen features developed specifically for the iPhone OS. Madden NFL 10 is available today.

Schiller again returns to the stage. “The iPod touch is the most affordable gateway to the App Store,” he says, adding that $199 is a “magic price point” in the iPod market.

With that, he announces the iPod touch price cuts we heard about earlier this morning: An 8GB model for $199, 32GB for $299, and 64GB for $399. All three devices are significantly faster, says Schiller. Interestingly, none seem to feature that rumored camera.

Price drops as well for the nano, but we knew about these. Apple has dropped the price of the iPod shuffle as well: $59 and $79. And the company is offering them in a new selection of colors. Plus, there’s a special edition of the shuffle crafted from stainless steel.

Steve Jobs returns to the stage. So those are the iPods, but there is one more thing: A video camera. He talks about the exploding video market, mentions the Flip, etc. “We want to get in on this market as well and we’re doing it for free….Boy, this really is the new Apple,” he quips.

Yes, the iPod nano does indeed now feature a video camera. The video quality looks impressive. Whoa: Apple has also added FM radio, a voice recorder and a pedometer to the nano. New polished anodized aluminum colors. 8GB model for $149, 16GB model for $179.

After a few concluding remarks about the new iPod lineup, Jobs announces what has become an annual tradition at these events: A live performance. Today’s artist: Norah Jones.

The end of her set concludes today’s event. No iPlatform. No Beatles on iTunes. But lots of product refreshes, software intros, and price cuts. Plus: Steve Jobs is definitely back.

Live from Apple’s “Let’s Rock” Event

• iPod Updates, Games, Nano Video Cameras
• iTunes 9, iTunes LP, Home Sharing, Genius Mixes
• Steve Jobs: “I’m Vertical, Back at Apple and Loving Every Day of It”
• Event Photos by Adam Tow

We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”

– In 2006, Palm CEO Ed Colligan utters the words he’s been choking on since the debut of Apple’s iPhone

For Palm (PALM), which lost two-thirds of its market value in 2008, today may well be a watershed event–the point at which its long downward trajectory was suddenly reversed, buoyed up by a new operating system too long in coming. At a Consumer Electronics Show event later this morning, the company is expected to uncrate its Nova OS and a line of Nova-powered offerings with which it hopes to reinvigorate the Palm franchise.

Hope, of course, is the operative word here. Because while insiders describe Nova with superlatives typically reserved for the likes of Apple (”We’re onto something huge,” Palm engineer Mike Bell recently told BusinessWeek. “Some of the stuff we’re working on here is mind-blowing.”), Palm’s platform and its business remain very much a show-me story–or rather a you-can-show-me-but-I-probably-won’t-believe-you story. Consider this late December research note from Needham analyst Mark May:

Although the new platform is unlikely to challenge any of the competing smartphone platforms, the credentials of Palm’s engineering team lend a modicum of credibility to this possibility…. Palm is on the verge of oblivion. While the company has traded water the past three years, new competitors, such as Apple (AAPL) and Google (GOOG), have entered the market while others, such as Research In Motion (RIMM), have gotten much stronger.

Clearly, May isn’t buying Palm’s “we’re onto something huge” claims. That said, there’s no reason to dismiss them–just yet, anyway.

We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”

– In 2006, Palm CEO Ed Colligan utters the words he’d be choking down two years later.

The invitation-only event Palm plans to hold during the 2009 Consumer Electronics Show in early January promises “all that Palm New-ness you’ve been waiting for”–“new-ness” presumably referring to the company’s new Nova operating system and the first line of products to run on it. And after five straight quarterly losses and a year in which it lost two-thirds of its market value, Palm (PALM) best deliver on that promise. Because Wall Street is fast losing its patience with the much diminished handset maker, which, according to Gartner (IT), holds a paltry 2.1 percent of the smartphone market. Indeed, Canaccord Adams analyst Peter Misek essentially threw in the towel on the company Wednesday slapping Palm with a Sell rating at a target price of zero.

“Due to increased competition in the industry, Palm has lost its place as a leading smartphone manufacturer and has gradually become less relevant as more competitors have introduced more innovative smartphone devices,” Misek explained. “The company is financially distressed and lacks any viable future catalysts which could help restore profitability…. We believe that Palm has become largely irrelevant in the smartphone space due to a series of strategic errors and poor execution. With very little balance sheet flexibility to mount a comeback, we believe that Palm shares remain a very risky bet, even at current valuation levels.”

Ouch.

Clearly, Misek doesn’t put much faith in the Palm New-ness that will be on display at CES next month. But there are others who do. Said Mike Bell, a 16-year Apple (AAPL) veteran who joined Palm last year: “I’m fundamentally convinced we’re onto something huge. Some of the stuff we’re working on here is mind-blowing–better than anything I’ve seen before.”

Hard to believe, given what we’ve seen from Palm these past few years. But perhaps Bell’s right. We’ll find out next month.