If the latest sales data are any indication, the videogame industry may be headed for a rough holiday season. NPD Group reports that revenue from consoles and software plummeted during October, falling 16.4 percent from September and 19 percent year-over-year. It was the industry’s seventh consecutive monthly decline.
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No doubt about it now, the Wii’s appeal is beginning to wane. Reporting first-half earnings this morning, Nintendo said it sold just 5.75 million of its flagship gaming consoles, a massive decline from the 10 million sold during the same period last year. As a result, Nintendo’s operating profit fell 52 percent to 64 billion yen, missing the company’s own forecast of 100 billion yen, as well as estimates of analysts, who were expecting 90 billion.
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“It’s clear that the quality of iPhone games is eclipsing its console counterparts, and that’s even more acute when you compare it against the prior generation.” That’s what ngmoco co-founder and Electronic Arts alum Neil Young said of Apple’s iconic handset at the Game Developers Conference in San Francisco earlier this year, and it’s worth reflecting on a bit in light of a new report from Bernstein Research analyst Toni Sacconaghi that claims the iPhone OS will soon create pricing and customer migration pressure for traditional gaming platforms.
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Nintendo President Satoru Iwata likes to say that game console price cuts aren’t the cure-alls many believe them to be. “People often talk about the price cut as if it’s an almighty weapon,” he said this past summer. “The fact of the matter is what a price cut can do is rather limited.” But Nintendo is cutting the price of its Wii videogame system just the same.
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The videogame industry may be recession-resistant, but it is clearly not recession-proof, as some once claimed.
If it was, surely we wouldn’t be seeing the sixth consecutive month of declining sales reported by NPD. According to the market research firm, overall sales in the United States in August of hardware, software and game accessories were $909 million–a 16 percent drop from the same period a year ago.
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The PlayStation 3 price cut is a rumor no longer. Hoping to bolster sales in advance of the holiday shopping season, Sony Tuesday announced a new slimmer verison of the game console and slashed $100 off its price.
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More bad news from Sony. This morning the electronics giant posted its second straight quarterly loss and reiterated its forecast for another year of red ink. Clearly, Sony must do more than just slash jobs and suppliers if it ever hopes to regain its position in the market.
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Nintendo really should have cut its losses yesterday and cancelled its E3 press conference after Microsoft’s Project Natal demo. How could it possibly have trumped Redmond’s controllerless game control system? Certainly not with a blood pressure monitor.
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About the best thing to be said for Sony’s grotesque financial results is that they came in smaller than expected. The company’s 98.9 billion yen ($1 billion) loss for the fiscal year ended March–its first net loss in 14 years–wasn’t nearly as bad as the 150.0 billion yen ($1.57 billion) figure it had predicted in January or even close to the 173.8 billion yen ($1.8 billion) analysts polled by Thomson Reuters had been forecasting.
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Apple has fleshed out its chip design group with another key hire. The company has recruited Bob Drebin, former CTO of AMD’s Graphics Products Group, as a senior director. Apple won’t say what it is exactly Drebin’s going to work on, though it’s a safe bet it’s related to the multicore graphics processors in which Drebin has his expertise.
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Is the Wii juggernaut finally slowing? Perhaps. In March, Japanese sales of Nintendo’s wildly popular game console fell below those of rival Sony’s PlayStation 3 for the first time.
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So those rumors of a PlayStation2 price cut? True. Rumors of a similar cut for the PlayStation 3? Not so much… Confirming recent speculation, Sony this morning said that it’s dropping the price of the PlayStation 2 from $129 to $99.99 as of April 1. But it aggressively dismissed reports of a PS3 price drop as false.
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