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Digital Daily

Tuesday, June 24, 2008

My Name Is Google! Look Upon My AdPlanner, Ye Mighty, and Despair!

The days of measuring Internet usage with panels and surveys are finally coming to an end. Good thing too, because those media-measurement techniques–which were based on early 20th-century innovations in statistical sampling of barley yields–were getting, you know, a bit old.

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Tuesday, July 10, 2007

From Now On, We’ll Be Known as Nlsn/NtRtings

Looks like vowels won’t be the only accoutrements to be tossed aside in the rise of Web 2.0. The venerable page view is to be abandoned as well. This morning measurement firm Nielsen/NetRatings said it will no longer use page views as its primary metric for comparing sites, but will instead rank them by total [...]

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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alt.misc

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