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Digital Daily

Monday, February 4, 2008

Yahoo, a Division of Microsoft Corp.

Why would Microsoft pay such a premium for Yahoo, given slowing growth in display advertising? The Nielsen Norman Group’s Jakob Nielsen has an idea or two. Here’s one of them: Web-mail-associated searches.

When they want to search, a lot of users go for the nearest ‘type-in place’ they can find. So if a search box is [...]

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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