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We’ve never told anyone they can’t lower prices. We’re glad to have NBC back and they are participating under the same terms with all of the other content providers.”

Apple VP Eddy Cue says that NBC Universal’s iron will ended up being quite a bit more flexible than the flexible iTunes pricing scheme it claims to have won from Apple

Tuesday, September 9, 2008

NBC’s iTunes Pricing Flexible, Just Like Jeff Zucker’s Memory

Nearly a year after being eighty-sixed from Apple’s iTunes store over a pricing dispute, NBC Universal is returning to the service, Apple CEO Steve Jobs announced Tuesday. It’s not entirely clear what led to the warming of relations between the two companies, though NBCU CEO Jeff Zucker said it was a concession from Apple that brought NBCU back to iTunes.

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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