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	<title>Digital Daily &#187; MySapce</title>
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	<link>http://digitaldaily.allthingsd.com</link>
	<description>by John Paczkowski</description>
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		  <title>All Things Digital</title>
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		<title>Boardroom Blitz?</title>
		<link>http://digitaldaily.allthingsd.com/20080514/ddv20080514/</link>
		<comments>http://digitaldaily.allthingsd.com/20080514/ddv20080514/#comments</comments>
		<pubDate>Wed, 14 May 2008 18:00:34 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[court]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[judgment]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[LiMo]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[MySapce]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[negotiations]]></category>
		<category><![CDATA[Open Handset Alliance]]></category>
		<category><![CDATA[OS]]></category>
		<category><![CDATA[proxy fight]]></category>
		<category><![CDATA[shares]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spamford Wallace]]></category>
		<category><![CDATA[Verizon Wireless]]></category>

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		<title>CircuitBuster City Block</title>
		<link>http://digitaldaily.allthingsd.com/20080509/ddv20080509/</link>
		<comments>http://digitaldaily.allthingsd.com/20080509/ddv20080509/#comments</comments>
		<pubDate>Fri, 09 May 2008 18:00:01 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Blockbuster]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[Circuit City]]></category>
		<category><![CDATA[Craig Mundie]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data portability]]></category>
		<category><![CDATA[Goldman Sachs & Co.]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[MySapce]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Peter Chernin]]></category>
		<category><![CDATA[Philip Schoonover]]></category>
		<category><![CDATA[proxy fight]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[shareholder]]></category>
		<category><![CDATA[Shine]]></category>
		<category><![CDATA[turnaround]]></category>
		<category><![CDATA[Wal-Mart]]></category>

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		<title>MySpace Announces "Revenue Unavailability" Project</title>
		<link>http://digitaldaily.allthingsd.com/20080508/myspace/</link>
		<comments>http://digitaldaily.allthingsd.com/20080508/myspace/#comments</comments>
		<pubDate>Thu, 08 May 2008 23:50:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data portability]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Fox Interactive Media]]></category>
		<category><![CDATA[MySapce]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Peter Chernin]]></category>
		<category><![CDATA[Photobucket]]></category>
		<category><![CDATA[revenue]]></category>

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		<description><![CDATA[This morning, Peter Chernin, the chief operating officer of News Corp. (NWS) (which owns Dow Jones and this site), acknowledged that Fox Interactive Media, which includes MySpace, will fall short of its goal of generating $1 billion in revenue for fiscal 2008. A surprising shortfall for a division that operates the strongest social-networking offering on [...]]]></description>
			<content:encoded><![CDATA[<p>This morning, Peter Chernin, the chief operating officer of News Corp. (NWS) (which owns Dow Jones and this site), acknowledged that Fox Interactive Media, which includes MySpace, <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/05/07/AR2008050703337.html">will fall short of its goal of generating $1 billion in revenue for fiscal 2008</a>. A surprising shortfall for a division that operates the strongest social-networking offering on the Web.</p>
<p>But not to worry, MySpace has a solution for that. It&#8217;s just one that lacks an obvious monetization strategy. It&#8217;s called Data Availability and <a href="http://venturebeat.com/2008/05/08/myspace-to-launch-data-availability-new-ways-to-access-its-data-through-third-parties/">it&#8217;s a way for MySpace members to share and sync profile data across partner sites</a>&#8211;starting with Yahoo (YHOO), eBay (EBAY), Twitter and Photobucket. “The walls around the garden are coming down&#8211;the implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet,” <a href="http://biz.yahoo.com/bw/080508/20080508006009.html?.v=1">enthused Chris DeWolfe, CEO and co-founder of MySpace, in a statement</a>. “We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.”</p>
<p>That&#8217;s all well and good. But how about pioneering a new way to, you know, make money off that integration? Data portability is wonderfull and all. But so is revenue. And right now, MySpace&#8217;s Data Availability initiative doesn&#8217;t include any advertising deals. </p>
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