The biggest unknown is price, which went unmentioned during the demo. My assumption is that Palm would try to take market share by coming in significantly lower than the $200 or so Apple wants for its iPhone. But when I ran that theory by Palm CEO Ed Colligan, he looked at me liked I’d peed on his rug. ‘Why would we do that when we have a significantly better product,’ he asked, then walked away.”

– Peter Kafka, MediaMemo

CEOs and Palm evangelists convinced that Palm’s new Pre handset is anything more than table stakes at the handset poker game would do well to consider two bits of Apple (AAPL) news and rumor that suggest Cupertino may be hard at work on a next-generation handset capable of mercilessly beating all others into sobbing submission.

The first: A rumor that iPhone 3.0 will support quad-core processors destined for an upcoming iPhone hardware revision. If this proves true and Apple (AAPL) does release a multi-core GPU iPhone–which is not as much of a stretch as you might think–it would likely support features we’re more accustomed to seeing on the PC. And as The Apple Core’s Jason O’Grady notes, “It would slaughter pretty much every portable gaming platform on the market.”

The second: Apple has applied for a patent on a behind-screen camera that could capture images “while the display elements are in an inactive state (in which the display elements are darkened and at least partially transparent).” It doesn’t take much of a leap to see that technology brought to bear on a next-gen iPhone and the long rumored iChat AV Mobile.

Those are two potential killer features for a device that already has three things the Pre does not: a maturing platform, a thriving developer ecosystem and a market leading music player and store. Are they just rumor and speculation? For now, certainly. But given the pace of innovation in the mobile industry, and more specifically, at Apple–where the multi-touch phone that Palm (PALM) is now aping originated two years ago–they’re not beyond the realm of possibility, are they?

One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.”

– Apple Chief Operating Officer Tim Cook, July 21, 2008

The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:

• Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
• Apple’s refreshed MacBook line will include a machine priced at below $1000, perhaps even as low as $800.
• The new MacBooks will feature glass, multi-touch trackpads and LED-backlit displays.
• They’ll swap out Intel’s chipset–not the central processor–for Nvidia’s MCP7A, which reportedly blows the doors off Intel’s G45 in the graphics department.
• Blu-ray will be offered as an option on high-end models.
• Finally, Apple’s new line of portables will include the unmatchable “state-of-the-art new product” to which Apple CFO Peter Oppenheimer and COO Tim Cook referred earlier this year, and that product will be a tablet. Something along the lines of the “MacBook Touch” described by MacDailyNews back in July.
  

  Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. … App Store-compatible, able to run Mac apps, too.”

An interesting spread of rumors, some quite likely, others improbable … and yet entirely plausible because, after all, it’s Apple we’re talking about. We’ll find out which of these proves true tomorrow at 10 a.m. PDT. I’ll be covering the event live, so be sure pay us a visit tomorrow.