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	<title>Digital Daily &#187; mobile advertising</title>
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	<description>by John Paczkowski</description>
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		<title>FCC Greenlights First Ad-droid Phone</title>
		<link>http://digitaldaily.allthingsd.com/20080818/fcc-greenlights-first-ad-droid-phone/</link>
		<comments>http://digitaldaily.allthingsd.com/20080818/fcc-greenlights-first-ad-droid-phone/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:14:59 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple App Store]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[FCC]]></category>
		<category><![CDATA[Federal Communications Commission]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[HTC Dream]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile device]]></category>
		<category><![CDATA[mobile platform]]></category>
		<category><![CDATA[T-Mobile App Store]]></category>
		<category><![CDATA[trackball]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=3421</guid>
		<description><![CDATA[The HTC Dream, the first handset based on Google’s Android mobile platform, has been given the Federal Communications Commission seal of approval. With that last hurdle cleared, the device is ready for market--though it looks like it may now arrive a bit later than expected.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/08/forbiddenplanet.jpg" alt="" title="forbiddenplanet" width="200" height="200" class="alignright size-full wp-image-3429" />The HTC Dream, the first handset based on Google’s (GOOG) Android mobile platform, <a href="http://www.engadgetmobile.com/2008/08/18/htc-dream-fcc-approved-android-clear-for-launch">has been given the Federal Communications Commission seal of approval</a>. With that last hurdle cleared, the device is ready for market&#8211;though it now looks like it may arrive a bit later than expected. A short-term confidentiality request in the documentation HTC filed with the FCC suggests that <a href="http://venturebeat.com/2008/08/18/android-phone-is-approved-by-fcc-nov-10-the-apparent-release-date/">the Dream will be released in November</a>, not <a href="http://digitaldaily.allthingsd.com/20080815/android/">September</a>. </p>
<p>What can we expect from this first Android device? Sadly, the HTC documentation doesn&#8217;t offer much detail. Those who claim to have seen it, however, say <a href="http://www.businessweek.com/the_thread/techbeat/archives/2008/08/googles_upcomin.html">it will feature a trackball and a screen smaller than the one on the iPhone</a>. They also believe it will offer access to an upcoming T-Mobile (DT) App Store similar to Apple’s (AAPL) App Store for iPhone/iPod Touch applications. The Dream will support push email, but only via Google&#8217;s Gmail service. Finally, it will use Google’s advertising platform to serve up ads based on user interests and location. Which, as far as Google is concerned, is the whole point here. “We can make more in mobile than desktop, eventually,” <a href="http://digitaldaily.allthingsd.com/20080814/schmidt-2/">Google CEO Eric Schmidt said recently</a>. “The reason is because the mobile device is more targeted. Think about it: You carry your phone with you everywhere. It knows all about you. We can use that to do a very, very targeted ad. Over time, Google will make more money from mobile advertising.”</p>
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		<title>Schmidt to Cuban: Only a Moron Would Worry About YouTube</title>
		<link>http://digitaldaily.allthingsd.com/20080814/schmidt-2/</link>
		<comments>http://digitaldaily.allthingsd.com/20080814/schmidt-2/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 16:24:19 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Digital Daily]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[copyright infringement]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[legal fees]]></category>
		<category><![CDATA[litigation]]></category>
		<category><![CDATA[loss leader]]></category>
		<category><![CDATA[Mad Money]]></category>
		<category><![CDATA[Mark Cuban]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile device]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[targeted ad]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=3270</guid>
		<description><![CDATA[Entrepreneur Mark Cuban once said “only a moron would buy YouTube,” the implication being that Google was exactly that for purchasing the popular video site. And some would say it is. To date, the company has seen little but accusations of copyright infringement, litigation and skyrocketing legal fees from its investment.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/08/schmidt.jpg" style="border: 1px solid #000;" alt="" title="schmidt" width="200" height="260" class="alignright size-medium wp-image-3271" />Entrepreneur Mark Cuban once said &#8220;<a href="http://web.archive.org/web/20061022130715/http://blogs.siliconvalley.com/gmsv/2006/09/take_mark_cuban.html">only a moron would buy YouTube</a>,&#8221; the implication being that Google was exactly that for purchasing the popular video site. And some would say it is. To date, the company has seen little but  <a href="http://digitaldaily.allthingsd.com/20080730/youtube-to-mediaset-spa-va-allinferno/">accusations of copyright infringement</a>, <a href="http://digitaldaily.allthingsd.com/20070501/viacom-google-suit/">litigation</a> and <a href="http://digitaldaily.allthingsd.com/20070508/suetube/">skyrocketing legal fees</a> from its investment. It&#8217;s been two years since <a href="http://www.google.com/press/pressrel/google_youtube.html">the $1.65 billion acquisition</a> and Google (GOOG) has yet to truly monetize YouTube. And, interestingly enough, that doesn&#8217;t seem to bother the company at all. In <a href="http://www.cnbc.com/id/26182232">an interview with Mad Money</a>, Google CEO Eric Schmidt said the Google was comfortable with YouTube being a loss leader. &#8220;Eventually we&#8217;d like to make money out of it,&#8221; <a href="http://venturebeat.com/2008/08/13/googles-schmidt-talks-stocks-huge-mobile-opportunity-scandals-advertising-and-youtube-with-jim-cramer/">Schmidt said of YouTube</a>. &#8220;But if we don&#8217;t, the fact that so many people come to YouTube means they ultimately come to Google and click on ads. So we don&#8217;t worry about all that traffic going to YouTube. I&#8217;d be worried if people <em>weren&#8217;t</em> using YouTube. But since it&#8217;s an enormous success globally we know we will benefit.&#8221;</p>
<p>Plus, said Schmidt, Google&#8217;s attention is best focused where the real money is, or will be soon: mobile advertising. &#8220;We can make more in mobile than desktop, eventually,&#8221; Schmidt said. &#8220;The reason is because the mobile device is more targeted. Think about it: You carry your phone with you everywhere. It knows all about you. We can use that to do a very, very targeted ad. Over time, Google will make more money from mobile advertising.&#8221;</p>
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