Astonishing, really, when you think about it. The App Store isn’t even two years old yet. Nor is the iPhone software development kit. Before the SDK was released March 6, 2008, the only developers working with it were the handful of outfits Apple (AAPL) had partnered with while it was in beta.

So Apple is entitled to a bit of gloating. And gloat it did, in a press release celebrating the 100,000-app milestone this morning:

Apple Announces Over 100,000 Apps Now Available on the App Store

CUPERTINO, Calif., Nov. 4 — Apple® today announced that developers have created over 100,000 apps for the revolutionary App Store, the largest applications store in the world. iPhone® and iPod touch® customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. App Store users have downloaded well over two billion apps, continuing to make it the world’s most popular applications store.

“The App Store, now with over 100,000 applications available, is clearly a major differentiator for millions of iPhone and iPod touch customers around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The iPhone SDK created the first great platform for mobile applications and our customers are loving all of the amazing apps our developers are creating.”

“The App Store has forever changed the mobile gaming industry and continues to improve,” said Travis Boatman, vice president of Worldwide Studios, EA Mobile. “With a global reach of over 50 million iPhone and iPod touch users, the App Store has allowed us to develop high quality EA games that have been a huge success with customers.”

“With 10,000 downloads a day, worldwide customer response to our I Am T-Pain App has exceeded our wildest expectations,” said Jeff Smith, CEO of Smule. “The App Store has given us a unique opportunity to create and grow a very successful business, and we’re looking forward to an exciting future.”

Apple continues to improve search and discovery with new features including Genius for Apps, App Store Essentials selections, sub category listings and more valuable customer reviews. With the recently introduced iTunes® 9, it’s also now easier than ever to organize and sync your apps right in iTunes and they will automatically appear on your iPhone or iPod touch with the same layout.

The release of iPhone OS 3.0 this summer made over 100 new features available to iPhone and iPod touch users including Cut, Copy and Paste; MMS; landscape view for Mail, Text and Notes; stereo Bluetooth; shake to shuffle; parental controls; automatic login at Wi-Fi hot spots and Push Notifications. These new features have been incredibly popular with customers and there have already been more than two billion Push Notifications sent to apps available from the App Store. Additionally, the recently introduced In App Purchase feature for free apps means leading developers will now be able to offer customers the choice of buying content, subscriptions and digital services from directly inside their apps.

[Image Credit:148apps.biz]

Kara was half James Bond, half Indiana Jones in the cities and jungles of BoomTown this week. She jet-setted, jet-lagged and still managed to report on a genuine cougar fight.

BoomTown waved goodbye to merry old England and racked up some more frequent flier miles early in the week heading back to the techie embrace of Silicon Valley. Before her tray table was locked, though, Kara made a quick stop at music darling-of-the-moment Spotify. Daniel Ek, founder and CEO, hopes to bring its pay-per-month music service to millions of American mobile devices, to add to its hefty presence in the U.K. and Europe.

As D-Force One touched down at AllThingsD headquarters, one of the valley’s original major players shook things up with a $100 million branding move. Yahoo (YHOO), possibly now spelled Y!hoo, changed its brand in support of an overall shakeup of its services. Kara hearkened back to the D conference and wondered if rebranding the company Y!#@&$oo might have been more appropriate, considering CEO Carol Bartz’s preference for “salty” language.

And not to be left out of a worthy chuckle, BoomTown brought readers the inside scoop on the cougar that came to town. Yes, a cougar–or mountain lion, if you’re from California–was seem roaming the hills above Microsoft’s Redmond, Wash., campus this week. The company circulated a fairly priceless memo that included tips on how to successfully fight a cougar. Any such advice against snow leopards, however, was omitted.

As Kara was jet lagging, John was running full-tilt over at Digital Daily. On Monday, the Federal Trade Commission released a new proposal to institutionalize Net neutrality. The proposal would ban Internet service providers and data deliverers from prohibiting or throttling content to promote their own services. John pointed out that it wasn’t too surprising that AT&T (T)–and Republicans–weren’t too happy with the move.

While politicians exercised their series of tubes, Microsoft (MSFT) was busy shadow-tablet boxing. John filed a report about the first Microsoft device designed exclusively to compete with a product Apple (AAPL) doesn’t make. The “Courier,” as the two-page “tablet-book” is called, features some decidedly un-Apple-like interfaces, unless of course you look a little farther back to the days of the Newton.

To finish out the week, Digital Daily took the AllThingsD time machine back to 2003, when Apple was rolling out its revolutionary MMS service. Sometime Friday, iPhone users were suddenly able to share pictures with friends over the air. Unless they already use Flickr, Facebook, or about a zillion other apps that basically do the same thing.

MediaMemo explored its inner, or maybe outer, geek this week, beginning with the Gizmodo annual gallery show. The charity event featured musical Tesla coils, Star Trek props and a “Microsoft Surface”-like computer with a mud-based (not joking) user interface.

Peter continued the browsing theme, reporting that Yahoo and Google were both back in the market for acquisitions. Google (GOOG) CEO Eric Schmidt said he had his checkbook open again, now that “the worst is behind us.”

Even if Yahoo and Google are in a buying mood, one particular VC firm isn’t feeling so flush. New York’s Union Square Ventures opted out of the latest round of Twitter fund-raising. Peter hazarded a guess that the now-famous $1 billion valuation may have had something to do with it.

Across town at the Mossberg Solution, Katie gave readers a complete rundown on the Microsoft Zune HD. The iPod-hunting media player is now in its fourth generation. The player got high marks in the style and widgets categories, but still needs a solution to the confusing “points system” purchase interface. The problem with Zune isn’t the player, it seems, but the stuff Zune isn’t connected to.

It’s going to be another week of electro-awesomeness here at AllThingsD. Until then, always remember that you should never turn your back on a cougar. The safest way to escape is to buy it a pomegranate martini and squeeze out the window of the men’s bathroom.

“We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25,” AT&T explained on its official Facebook page. “Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes.”

Assuming everything goes as planned. And sources inside AT&T (T) tell DSL Reports that the carrier is “very nervous” that it might not. “AT&T and its MMS partners are already seeing ‘record traffic during peak hours of the night’ with just the users selected for testing,” the publication says. “That early testing has been a little rocky, with AT&T seeing a fairly significant test outage yesterday that has them rushing to beef up their MMSC messaging servers. Estimates among those working on the project are that traffic on AT&T’s wireless network will be about 40 percent higher all day on Friday as iPhone users fire pictures and video at one another.”

The week that took us from August to September was one for the books over at BoomTown, especially if you’re 12.

Kara spent Monday morning at Activision Blizzard (ATVI), where they are pushing forward with the entire Guitar Hero line, even as the game industry faces a nearly 50 percent decline in U.S. sales this year. Kara got to play hero to several of the forthcoming releases, including previewing the much anticipated DJ Hero console.

The youth movement continued with the fancy bar graph from Forrester Research’s annual “State of Consumers and Technology,” which drove home an important fact of life for media outlets. All the money being spent on new media expansion is a fight for the young; older consumers are sticking to more reliable fare.

BoomTown wasn’t just about the kids though, as 23andMe co-founder Linda Avey announced her exit from the gene-juicing business to focus on a foundation related to Alzheimer’s research. Avey co-founded 23andMe with Anne Wojcicki in 2006 with early money from Genentech (DNA), Google (GOOG) and New Enterprise Associates, as well as Wojcicki’s husband, Google co-founder Sergey Brin.

While BoomTown was keepin’ it real with the kids, Digital Daily was abuzz with a spate of iPhone news. John started Monday off on the topic of the Sept. 9 iPod event with confirmation that music, indeed, will be center stage. In the Apple world, that means iPods and iTunes, though Beatles fans are keeping their fingers crossed.

Readers got a compare-and-contrast of Apple’s (AAPL) foreign and domestic policy when John covered a potential two-carrier system in China and the long-awaited stateside activation of MMS features in the iPhone OS3. Meaning that while China may get the iPhone carrier flexibility so far absent in the U.S. market, American consumers are just about to get a new feature that’s been standard on every smartphone for a year or more.

MediaMemo covered a fluid week in the world of media giants and Top Chefs. Disney (DIS) went off to the mines and instead of seven dwarfs, found Marvel and the rights to its 5,000-character portfolio. Disney CEO Bob Iger didn’t think $4 billion was too much to pay to bring Iron Man and friends to the happiest media empire on earth and is sure the company will benefit from such “rich intellectual property.”

If the Disney vault got 5,000 new friends this week, eBay said goodbye to one long-time partner. Peter reported that the long, difficult breakup between eBay and Skype was finalized when eBay sold a 65 percent stake in the VOIP juggernaut to the internationally mixed bag of Silver Lake, Index ventures, Andreessen Horowitz and a Canadian pension fund.

Peter rounded out the week of motion with lots of changes in Google’s ranks. The search giant shuffled the chairs with David Fischer moving out of the self-serve ad business with no sign yet of a replacement. Google China saw the big chair turn upside-down when Kai-Fu Lee announced that he’d leave the company this month to begin his own venture. Lee will be replaced by the tag team of Boon-Lock Yeo and John Liu, who will oversee engineering and business, respectively.

Not all Google’s shifts were outbound though. “Charlie’s Café” at the main campus got its Top Chef back after Preeti Mistry failed to make the cut on the Las Vegas iteration of the popular TV show. Regular fans of the show weren’t surprised by her dismissal, but at least Google can put one in the plus column this week.

Over at The Mossberg Solution, Katie took aim at a possible answer to a question plaguing all image-conscious technophiles: Yea or nay to the omnipresent Bluetooth earpiece. Plantronics (PLT) and Aliph, maker of the Jawbone, both say yea and are upping the ante on the recently reviled symbol of cellphone userdom. Katie reviewed the fashion-forward Discovery 975 and Jawbone Prime, each designed to separate its users from $130. In exchange, they’ll get redesigned outsides and some new features that might even put one back in Brad Pitt’s ear.

Evidently, AT&T has finished “finalizing” those very important “internal system upgrades” that prevented the company from supporting the feature at the outset like virtually every other carrier, a delay that made it the laughing stock of Macworld earlier this year.

AT&T (T) had repeatedly insisted that MMS capability would be available by the end of summer. By debuting the service on Sept. 25, it’s launching it three days into fall. But, whatever. At least, AT&T is launching it.

MMS will be available at no extra charge to iPhone users who already have a text-messaging subscription from AT&T and own a 3G or 3GS iPhone. It will be enabled by a software update on Sept. 25.

The official release, below:

An Update on iPhone MMS for our Mobility Customers
We know many of our iPhone customers are eager for an update on our rollout schedule for Multimedia Messaging Service (MMS). We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches–and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.
We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.
We’re riding the leading edge of smartphone growth that’s resulted in an explosion of traffic over the AT&T network. Wireless use on our network has grown an average of 350 percent year-over-year for the past two years, and is projected to continue at a rapid pace in 2009 and beyond. The volume of smartphone data traffic the AT&T network is handling is unmatched in the wireless industry. We want you to know that we’re working relentlessly to innovate and invest in our network to anticipate this growth in usage and to stay ahead of the anticipated growth in data demand, new devices and applications for years to come.
We thank you for your business and look forward to keeping you updated on our initiatives.

That’s the gist of an argument put forth this week by Bernstein analyst Craig Moffett, who believes that with the iPhone and App Store, Apple (AAPL) has upended the wireless market in much the same way it upended the music industry with the iPod and iTunes.

“It wasn’t that long ago that AT&T’s exclusive agreement with Apple’s iconic iPhone looked like a customer relations masterstroke for the carrier,” Moffett wrote in a note to clients. “AT&T Mobility, a brand that had once been cingular-ly stodgy and tired, was suddenly, well, relevant again. Apple’s iPhone meant that AT&T was the place for cool handsets. Better, it was the place for wireless data….Somewhere along the way, however, Apple has stolen the march, and in the process has recast AT&T from hero to villain.”

AT&T, says Moffett, was roundly jeered at every mention at Apple’s last Worldwide Developer Conference. And, as someone who attended that event, I can attest that this was indeed the case. Certainly the revelation that AT&T (T) wasn’t yet supporting iPhone features like MMS and tethering did not go over well with the WWDC audience, which was already abuzz with criticisms of the carrier’s slow data connections.

With the iPhone, Apple made AT&T Mobility relevant again. It brought the company millions of new subscribers. But in the process, Apple also realigned the strategic playing field in its favor. Radically. Writes Moffett: “Remarkably, Apple has so thoroughly stolen the customer relationship–who would argue that Apple iPhone customers’ first affinity is to the device rather than to the network–that the network is not only irrelevant, it is rather a source of derision.”

As NBC Universal Chief Executive Jeff Zucker said back in 2007, “Apple has destroyed the music business and if we don’t take control, they’ll do the same thing on the video side.”

Or, perhaps, to the wireless business.

That’s when Apple (AAPL) is expected to roll out iPhone 3.0, an update that will bring a number of long-anticipated features to the iconic device. Among them: voice memos; a landscape keyboard for Mail, Messages, Notes and Safari; a phone-wide Spotlight Search; push notifications; the long-overdue cut, copy and paste; and MMS and Internet tethering–neither of which is currently supported by AT&T (T).

Let’s hear it for carrier exclusivity!

We absolutely will offer MMS on iPhone 3G S in the late summer, once we complete some system upgrades that will ensure our customers have the best experience with MMS. These upgrades are unrelated to our 3G network. … We plan to offer a tethering plan but we don’t have anything to announce today.

– AT&T spokesperson Seth Bloom

Welcome news for folks who love the iPhone, but hate AT&T. The increasing prevalence of exclusivity agreements between wireless carriers and cellphone manufacturers, like the one between Apple (AAPL) and AT&T (T), is drawing some government scrutiny. Four U.S. senators are urging the Federal Communications Commission to review such deals with an eye toward determining whether they unfairly restrict consumer choice and hamper competition. In a letter, the four asked that the Commission specifically consider the following:

• Whether exclusivity agreements are becoming increasingly prevalent between dominant wireless carriers and handset manufacturers

 

• Whether exclusivity agreements are restricting consumer choice with respect to which handsets are available depending on a consumer’s geographic region, particularly for consumers living in rural America

 

• Whether exclusivity agreements place limitations on a consumer’s ability to take full advantage of handset technologies, such as the ability to send multimedia messages or the ability to “tether” a device to a computer for Internet use.

 

• Whether exclusivity agreements are manipulating the competitive marketplace between commercial wireless carriers. Specifically, whether the ability for a dominant carrier to reach an exclusive agreement with a handset manufacturer is inhibiting the ability of smaller, more regional carriers to compete

 

• Whether exclusivity agreements play a role in encouraging or discouraging innovation within the handset marketplace

An interesting list and one that seems to single out AT&T, though it doesn’t mention the carrier by name. Indeed, limiting “a consumer’s ability to take full advantage of handset technologies, such as the ability to send multimedia messages or the ability to ‘tether’ a device to a computer for Internet use” is exactly what AT&T will do later this week when the iPhone 3G S and iPhone OS 3.0 debut without the carrier’s support for their new tethering and MMS capabilities.

And then there’s this: The iPhone 3G S is compatible with high-speed packet access 7.2 technology, which offers theoretical peak download speeds of up to 7.2 Mbps. But AT&T doesn’t plan to begin deploying HSPA 7.2 until later this year and the company doesn’t expect to complete the rollout until 2011.

Finally, the company’s refusal to sell the iPhone in rural areas where it provides only roaming coverage certainly restricts “consumer choice with respect to which handsets are available depending on a consumer’s geographic region, particularly for consumers living in rural America.”

Clearly, if the senators responsible for this letter were looking for a case study for the problems with exclusive carrier-device agreements, they’ve got one ready-made in AT&T.

• Enhancements to Google Maps, including support for Google Street View, plus bus schedules and walking directions
• Support for over-the-air podcast updates via the iTunes Store
• An app-scoring feature that allows users to rate applications purchased from the the App Store before deleting them
• Support for line-in audio via the iPhone’s headphone jack

Wonderful additions to the platform, all of them. Of course, there are still quite a few missing. MMS support would be nice, wouldn’t it? As would support for Flash and the ability to compose messages in landscape mode.

And what about cut-and-paste? Seriously, at this point, it’s almost like Apple (AAPL) is purposely withholding it, out of spite.